Originally published February 19, 2023 , updated on July 11, 2024

In today’s digital age, an online presence is more important than ever. This is true for all sectors, including the law industry. 

To quote some stats, a third of clients start looking for a lawyer online while nearly 100% of people looking for legal advice start with an internet search. This means that something as simple as a blog or FAQ page answering the most pressing questions in your area of expertise could pull a lot of traffic to your site.

Your website is often the first point of contact between you and potential clients. As such, your website’s content must be well-written, SEO-optimised, informative, and easy to understand. You also need content that communicates your expertise and helps attract new clients.

This is a lot to take on yourself, and you need a specific skill set to leverage your content and online presence to reap good results. That’s why it’s a good idea to hire a content writing company specialising in legal writing services. A content writing company can help you establish a strong online presence and increase visibility, leading to more business. We’ll cover some more benefits next.

Why Outsource Legal Writing Services

When you outsource your content writing needs to experts, you’ll gain some obvious benefits – great content that positions you as an expert in your field, increased visibility, and more leads. 

But, you’ll also gain some less obvious benefits. Here are some of them: 

1. Efficiency: Writing and marketing are indeed time-consuming tasks that can take you away from your core responsibilities of serving clients and practising law. If you hire a content writing company to take over these tasks, you can free up time to focus on what you do best – helping clients.

2. Expertise: Writing and marketing require specific skills and knowledge, which may be outside your firm’s domain. Outsourcing to an agency that offers legal writing services can ensure that your content and marketing campaigns are high quality and effective. 

3. Cost-effectiveness: Outsourcing can be more cost-effective than hiring an in-house team, particularly for small or medium-sized firms. It allows you to access professional services at a fraction of the cost of hiring an in-house employee.

4. Flexibility: Outsourcing allows you to scale your content and marketing efforts up or down as needed. You can work with a team that provides legal writing services on a project-based or ongoing basis.

5. New perspectives: Outsourcing gives you new eyes to look into your existing content and strategy. You’ll particularly gain new ideas for improving your services, which can help you reach new clients and grow your business.

Overall, outsourced content writing solutions for lawyers can help you save time, improve the quality and effectiveness of your content and marketing efforts, and grow your businesses. But what kind of content can these services help you with?

8 Types of Content Legal Writing Services Can Provide

When you hire a content writing company, you’ll have access to expert writers who know how to write various content types to help you meet your business goals. Here are some content writing solutions for lawyers that can be really effective:

1. Blogging

You can hire a content writing company to create blogs to share your expertise and knowledge on various legal topics. This can help position you as a thought leader in your industry, and improve your visibility and search engine rankings. As a result, this could lead to more business. 

2. Whitepapers 

Content writers can create whitepapers on specific legal issues to provide detailed information to clients and other industry professionals. Whitepapers allow you to demonstrate your expertise and thought leadership in a particular area of law. 

You can also use them as a marketing tool to attract new clients as they’re a reputable source of information on a specific legal topic. 

3. Newsletters 

You can hire a content writing company to create newsletters to keep clients and colleagues informed about recent legal developments, industry trends, and in like manner, upcoming events. 

Newsletters also help with building relationships and staying in touch with past clients, so you can keep them informed about your services. As a bonus, they help drive traffic to your website and increase visibility for your services. 

4. Case Studies 

You can get legal writing services to create case studies to highlight the success of past legal cases and demonstrate your expertise. Case studies provide real-world examples of your work. They show potential clients the results you’ve achieved for other clients in similar situations.

They also help to demonstrate your problem-solving skills and ability to handle complex legal issues. In essence, they help build trust and credibility with potential clients. It happens because they can see your commitment to achieving the best possible outcome for your clients. 

5. Website Content 

You can get content writers to update your website to provide information about your practice. It includes your areas of expertise, experience, and also contact information. 

Your website is an effective way to attract potential clients, establish credibility, and also build trust with your target audience. This is a place where you can demonstrate your expertise and knowledge to potential clients. 

Additionally, by regularly updating your website with new content, you can improve your search engine rankings, making it easier for potential clients to find you online.

6. Social Media

Expert legal writing services can use social media to share your expertise and stay connected with clients and other industry professionals. Regularly sharing informative and relevant content can attract potential clients and build trust with your audience. 

Additionally, you can use social media to interact with clients and colleagues, which can lead to referral business. Social media also lets you stay current on industry developments and network with other professionals.

7. Legal Guides 

You can hire a content writing company to create a guide on different legal topics for the general public. Here, you can demonstrate your knowledge and build trust with your target market. It surely happens by providing valuable information and educating their audience on legal matters. 

Additionally, legal guides can improve search engine optimisation (SEO) for your website and make it more likely to appear in search results for relevant legal topics. This can help increase website traffic and lead generation. 

These are just a few examples. Depending on your specific needs and goals, other types of content may be more appropriate. An expert content marketing agency will be able to help you strategise the content you need and specifically align every word to your specific aims and outputs.

How Goodman Lantern Can Help You with Legal Writing Services

At Goodman Lantern, we have a team of legal writing experts to help you reach your business goals. Our team of writers, editors, strategists and marketers makes it their mission to create content for your company that delights, engages, and truly converts potential customers.

Send an email or book a discovery call to find out how we can help you with content writing solutions for lawyers.

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