Originally published November 15, 2022 , updated on July 18, 2024

Every spectacular event needs a fitting venue, good catering, beautiful decor, and meticulous organisation. However, a good event can be made truly successful with one additional ingredient – high-quality content. Content can be a deciding factor in how attendees view a function and its planners. It is a formidable force in shaping customer and client perceptions as well as promoting a business. 

A variety of communication goes into promoting a function. A lot of companies focus on generating materials just before or during the affair, such as flyers, advertisements, and social media posts. While this is an important part of marketing a function, planners need an overarching strategy that can plug the gaps between event-focused content. Blog content writing for event planning can serve that purpose well. 

What are the benefits of blog content writing for events? What can professional planners write about on their blogs? Should they manage the blog themselves or hire event content writers? We answer all this and more right here.  

What Are the Benefits of Blog Content Writing for Events?

1. Connect Meaningfully With Attendees

Blog content writing for event planning can be a useful tool in building a customer relationship. It does so by offering easily-accessible, valuable information to the target audience or even by providing ideas for how they, too, can plan a successful event. Anyone researching event planning is either hosting an event or looking to hire an event planner. Both cases fall into the blog’s target audience. Even if the reader doesn’t become a new client, they will likely have a good impression of a brand that helped them plan their event, and it will boost website traffic which is necessary for finding customers. Blogs pique readers’ interest, generate brand awareness, and keep them coming back to learn more. 

Also, blogs give a company a platform to better interact with attendees and tell them more about the function – especially if it’s a large-scale event or part of a series of events. Due to their long-form nature, blogs have certain advantages over short-form copy, such as social media posts. Even a 500-word blog allows event content writers to paint a vivid picture of a function in a way a 280-character tweet can’t. If executed properly, blogs can influence attendees’ expectations and shape the cultural experience or the events themselves.

2. Expand Your Reach

Blogs remain the most important form of content for marketing. Blog content writing for events can transform into something much more than a knowledge base. The copy can be repurposed for emailers, newsletters, business presentations, and social media. Every blog then feeds into a web of valuable information centred around specific functions or the company in general. Using blogs in different channels not only saves time but also relays a consistent, impactful message.

Moreover, blogs can create new angles through which a company can promote a function. It can be tiresome to keep asking an audience to sign up or book tickets. Let event content writers change the conversation with persuasive blogs. Blogs can attract attention, send targeted traffic to the website, and subtly inspire readers to attend special functions.  

3. Improves SEO Performance

Having a well-maintained blog is an excellent method to improve a website’s SEO performance. Writing about different topics in planning and organisation helps event content writers include a variety of relevant keywords. This increases the chances of a website page appearing in search results when potential attendees are looking for functions to attend. 

The more blog content writing for events a company publishes, the higher its search engine results page rank goes. This will assist in bringing in more targeted traffic to your company website and in increasing ticket sales. 

Localised SEO are tactics that help brands become more visible on local Google searches. So, if someone is searching for a wedding planner or a concert planner in their area, local SEO strategies help your company show up in the user’s searches. Besides getting more attendees, SEO also helps event planners gain more clients for events at later stages.

4. Demonstrate Expertise to Prospective Clients

Event planning companies can impress potential clients by highlighting the value they bring to the party (pun intended). One of the best ways they can do so is through blogs about successful events that they have launched. When writing about past events and sharing pictures of them, event planners can entice people who want to organise similar events to get in touch and work with them. 

But it can be difficult to keep coming up with interesting, high-quality blogs. Thankfully, event content writers can be a huge help in continuously releasing useful and enlightening copy. A team of writers can produce large volumes of blogs without letting the quality slide. 

What Can an Event Planning Company Blog Be About?

1. Specific Functions: Highlight the best events and share additional information about them. Topics can include the larger purpose of the show, interviews with featured speakers, and fundraising goals.

2. Events in General: General blogs work best when they answer common but niche questions the target audience has. Good topics can include how to plan a beach wedding, how to host a hassle-free dinner party, and the top 5 things you need at an office Christmas party. 

3. Event Planning: These types of blogs allow a company to highlight the value they bring to others’ lives. Topics can look like why you should hire a professional planner, tips on how to engage customers at a trade show, and how to create a planning spreadsheet.  

4. Industry Trends: These blogs allow event content writers to write about a variety of topics and show off their expertise. Topics can cover trends in wedding planning, trending Christmas decor, and the industry shift towards eco-friendly functions. 

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Should You Hire Event Content Writers?

Maintaining a successful blog takes substantial expertise and a lot of time. Content writing services for event planning companies can be a useful tool in stepping up your marketing efforts. Hiring professional event content writers gives companies access to their specialised skills that have been honed over the years. This saves the company’s internal team valuable time that can be better used in planning functions, talking to vendors, or simply taking a break! 

Looking to elevate your marketing campaign? Goodman Lantern’s event content writing services are specially designed for that and much more. Book a discovery call, and our team will help you figure out your next steps. 

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