Originally published February 6, 2022 , updated on August 13, 2024

When an unexpected pandemic rearranges the world as we know it, we humans respond by rearranging societal structures. The work environment, and nearly everything else for that matter, shifted online. The pandemic served as a catalyst that catapulted us into the digital sphere. Companies were posed with a challenge: Adapt or die. While Covid-19 shifts towards an endemic status, content marketing in 2022 shifts too. This makes 2022 is the perfect time to assess the quality of your online presence.

According to the Global Digital Review, 62.55% of the population are internet users. With that statistic in mind, it’s fair to conclude that the internet is the difference between thriving and surviving for businesses. But with so many sources competing to rank on Google for any single keyword, making yourself known is a tall order. It’s an order that’s best served by professionals.

The key to a successful business in 2022 will be for companies to invest in high-quality copy, driven by a solid strategy and skilled marketers. Let us take a look at why the most successful companies will invest in content marketing this year.

Consumer-Focused Content Marketing in 2022

Content marketing is just one of the many ways to optimise your strategy. Content is delivered digitally, giving consumers the opportunity to voice their opinions on the material they find engaging. Customers prefer to learn about your business by reading interesting and useful copy rather than traditional sales pitches. A necessary component of a successful business is producing impressive copy.

Good writing is an incredibly important and often overlooked aspect of Search Engine Optimisation (SEO). If you don’t have the capacity to curate or create copy, partnering with an agency that specialises in those services is a wise choice. Therefore, selectively outsourcing part of your marketing strategy to a company that has expert website content writers with access to necessary tools and software can strengthen your marketing efforts.

Using Website Content Writers Increases Brand Awareness

Content isn’t just about talking about your business, it’s about highlighting what differentiates you from your competition. To create that differentiator, your copy needs to show potential customers why they should choose you over the other brands in your industry. 

An SEO content writing services company can do exactly that. These services pose your business as a solution through carefully-worded material that’s interwoven with keywords your target audience is likely to search. This brings us to our next point.

SEO Content Development Improves Visibility

When you choose to work with a professional company that has professional website content writers, proven methods for digital recognition back your client-facing copy. These companies are versed in SEO best practices and will ensure your copy reaches your desired consumers across the globe. The result is that your business gains frontline visibility.

Without creating optimised copy, you can not achieve visibility, ranking, and traffic in organic search. You should make the effort to consistently create optimised copy. The reward for doing so? A website that ranks high in search engine rankings.

A specialist will create original, targeted copy. This content is designed to work with the search engine algorithm that places it at the top of the search results page. So consistently providing engaging copy will increase reader confidence, making them more likely to click on your website’s links.

It Builds Trust

Trust is the key to success in 2022, and if your company has been affected by the pandemic, you are not alone. Chances are, your customers have also experienced suppliers who were affected by the crisis not delivering their products or fulfilling their contracts. With good website content writers on your side, you can strengthen your customers’ trust by communicating transparently.

Plus, Google will reward your efforts. Google has a tidy acronym for what it wants from websites: E-A-T, or expertise, authority, and trust. Content marketing is a great way to build these attributes.

Brands are beginning to realise that the terrain of marketing has shifted from selling to building a connection with your audience. Marketing is no longer about selling, but about providing helpful, educational, and entertaining content to build trust with your audience. Trust leads to more purchases, which in turn leads to more money in your bank account.

It’s Your Key to Conversions

You’ve heard of the conversion funnel. This is where you are in the process of selling to consumers. At each phase, they’re looking for different things. Content marketing is fantastic for this because it can support your customers at every stage in their purchase journey. For example, a customer in the awareness phase may be looking for basic information about your industry’s offering. Your content can satisfy that need by providing your own products as examples to help the customer along the way.

It Improves Audience Retention

If your audience engages with your website, they will engage with and support your business. If you are consistent with your copy releases and give them a reason to come back, you’ll build a relationship with your audience that could eventually turn into a customer. Keeping your audience happy will make them appreciate everything you offer, which in turn will make search engines (and potential customers) get to know you better.

Content marketing is essential for business success in 2022. It is the foundation for search engine optimisation which ranks your pages in search results. It’s also the foundation for pay-per-click ads that drive traffic to your landing pages. Publishing good copy is not a convenient hobby for your business. It’s essential. There’s a reason all the big brands are investing in website content writers right now. If you have not invested in content marketing yet, now is the time to start, and we can help. Your business will thank you later.

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