Originally published March 18, 2022 , updated on May 6, 2024

The video game industry is one of the largest industries in the world. In terms of entertainment, it brings in more revenue than movies and music combined. With the average age of gamers being 35 years old, business owners have a huge captive audience that can afford gaming as a hobby. 

The gaming sector is vast thanks to all the advancements in technology. Games use artificial intelligence, augmented reality, and mobile technology. With video gaming spanning across a range of technologies, there is a lot of heated competition among gaming businesses. One of the best ways to compete is to enlist the services of video game writers. 

To avoid confusion, we don’t mean people who write the actual games. Video game writers in this context are content writers who would speak to your diverse gaming demographic. This blog will discuss how gaming content writing will boost your business and help you tap into new customer communities. 

How Will Video Game Writers Help Your Business?

Content writing for games will form part of a strategy to increase your brand’s visibility. A video game writer will focus on generating writing that connects with your existing and potential customers on a deeper level. Hubspot reports that 56% of businesses that have a content marketing strategy use blogging. They also report seeing great ROI from this. Let’s uncover what a writer will do for your brand to drive this return on investment.

Content Tailored for Your Audience

A gaming audience is very different from an audience looking for accounting advice. A video game content writer will know this all too well. Creating quality copy that your niche audience wants to read will be your writer’s number one priority. They will know what jargon to use. Your audience will adopt a tone that resonates with your audience. They will also know how to optimise your copy for the platforms your audience hangs out on. 

Global Engagement

Video gaming is a worldwide industry. This means that for game creators and marketers, your audience is global. A content writing service will be able to optimise your blogs, articles, and adverts for a global market. This includes a distribution team that can write and translate your content into different languages. The localisation of content will help your brand marketing resonate with each country’s unique audience. This will increase your brand reach.

Save Money and Get What You Need

Hiring an in-house writer may seem like a good idea. However, this offers more restrictions than benefits. They are more costly and are limited to the knowledge and expertise of one person. When you use a content writing service, you’ll have access to a team of experienced writers. The agency will match writers with knowledge of the gaming field you need. When a topic changes, the agency will ensure your brand is matched with a writer experienced in the theme. The editorial and distribution team will ensure that everything is published quickly. This yields faster results and saves money.

How Will Your Gaming Business Benefit From Content Writing? 

Content writing for games with an agency’s services will help deliver consistent, quality articles for your business. This content is so much more than just well-placed words on your website. It serves a multitude of functions that boost your brand’s reputation and drive sales. Below we explore what video game writers can do for you. 

Educate Your Audience and Build Trust

Blogs and articles about your game can be educational to your audience. Content writers will create useful and engaging information. After the first engagement with your customers, this will retain them. When customers love your writing and find it helpful, they acknowledge your site and return to it. Often they refer their gamer friends to your site too. This cycle builds trust and credibility in your gaming brand. This is a bonus!

Another great idea for content is to showcase your brand values and identity. For example, if you’re a gaming company that empowers women in tech, you should write about this. Another idea is to write about the support you offer for your product. If you have any tips for the game or news on an update, you should blog about it. This kind of authentic content builds credibility with your audience. It establishes trust in your product. Trust is essential for sales. 

New Topics and Viewpoints

Consumers are always looking for something new and exciting. The same goes for content. Using a copywriting agency to release articles for your brand will afford you a team ready with fresh ideas. They’ll offer you different writers to explore a range of topics. This will keep things interesting for your audience. Some writing may be technical about your game. This will be matched with a technical writer. Perhaps you want to celebrate International Video Games day with something fun and tongue-in-cheek. An agency can match a writer with comedic stylings to write something entertaining. Content writing for games offers you so much more with an agency. 

Increase ROI With Search Engine Optimisation

The more quality content your gaming business can put out there, the more Google will rank you. Ideally, you want to be on the first page of search engine results, near the top. Gaming content writing will make use of your industry keywords in articles to help you rank when they are searched. A writing agency will address unique gaming topics. When your potential customers search for answers around these topics, your content will rank and be seen as the solution. This has massive benefits for your credibility and conversion rates. Ranking as a search result increases your chance of making a sale. This is why writers can increase your return on investment. 

Drive Consumers Down the Sales Funnel

With most online purchases, especially online games, consumers go on a journey before buying. This is called the sales funnel. 

The first step down the funnel involves a cold audience discovering the product and doing more research into it. The last phase is either an actual sale or post-sale support. Your brand needs to be speaking to your audience at these stages of their buying journey in different ways. 

Gaming content writing will help audiences cut through the clutter when marketing your product. The copy will always aim to convert a passive audience into potential customers, driving them down the sales funnel. 

After-sale support can also be provided with copy. This will show your customer you care, even once a purchase was made. A company that cares is a company that gets referrals and repeat business. In the gaming industry, a referral is everything!  

Give your gaming business the best chance by using video game writers. When part of a reputable agency, they can craft persuasive articles that resonate with a diverse audience. They will inspire your market to take action.

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