Originally published November 24, 2016 , updated on September 14, 2023

Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.

At the end of 2015, 76% of recruiters said that the biggest challenge they faced was locating appropriate candidates. They need people with skill sets that matched the criteria their clients were looking for. In an industry that is heavily shifting towards a more marketing-centric approach, businesses can only overcome challenges like these (among others) by adapting to new techniques and tactics. To clarify, most of these tactics revolve around online marketing and digital content.