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Advantages of Writing White Papers for B2B Companies
Originally published July 23, 2015 , updated on September 17, 2024
For those who missed out yesterday Goodman Lantern launched a research paper on Advantages of Writing White Papers for B2B companies. White papers have repeatedly proven to move prospects through the sales funnel and benefit businesses especially for sales within a business to business environment.
According to Ric Mccarthy at GM Digital “For us White Papers have proven to be a very effective form of business communication”.
GL Content Team Originally published July 23, 2015 , updated on September 17, 2024
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