Originally published October 20, 2021 , updated on August 29, 2024

When you are not in the business of content creation, it’s difficult to prioritise writing as part of your business strategy. But regardless of what industry you’re in, writing – and, more specifically, SEO writing – should be an integral part of your strategy.

We’re going to be up-front and say that these services should ideally go to an SEO content writing agency. As a technology, engineering, or SaaS company, you probably don’t want to focus on writing. Instead of doing it yourself, why not outsource the work to professionals? 

Outsourcing to an SEO content writing company will:

• Leave you with more time to focus on doing what you do best.

• Save you from having to hire, train, and pay for a full-time content team.

• Improve your rankings on search engines as a result of the investment you make in quality content. 

Outsourcing SEO writing services is beneficial to your brand, but let’s dig deeper to understand how. 

SEO Writers Know How to Use Keywords Without Keyword Stuffing

Keywords play an important role in SEO content creation. It’s what informs search engines about the content of your website. Using the right keywords for your business and sector can get you discovered by the right people. Using the wrong keywords will mean that it will be very difficult for potential customers and clients to find you via search.

Having someone on board who knows SEO and how to write for good search ranking is important for any business. A strong writer will know how to use your keywords, and they will use them in a way that feels natural. They also avoid keyword stuffing. This is when the same keyword gets overused in text. Search engines don’t like this at all, and doing this will negatively impact your rankings.

They Know That Relevance and Value Is Important

As important as keywords are, content relevance and value are becoming increasingly important too.

According to searchmetrics.com, “Content Relevance is used to indicate how relevant a website is in relation to a particular search term or topic. The topic relevance is of utmost importance for search engine optimisation.”

If your content comes up in search results, search engines check how closely your content matches what people have searched for. If your piece is not all that relevant and you’ve stuffed it with keywords in order to rank, people won’t stay on your website. And it will look bad on you. It will result in a high bounce rate on your website.

Search engines also check for the value that your content adds. They keep track of how much time people spend reading your content after they have clicked through from search results.

A professional writer knows how to create content that is favoured by search engine algorithms.

SEO Content Writing Services Can Create Quality Content for Quality Backlinks

Backlinks have always been important in SEO, but it’s often difficult to acquire these. A backlink is when other websites link to your content. The best way to go about getting backlinks is to create quality content that people want to link to and be associated with.

A good writer will know how to create quality pieces. It could take a while to become established. But know that publishing good content consistently will go a long way in getting those backlinks.

Backlinks assist in building domain authority. Especially when coming from a reputable website with high SEO rankings.

SEO Writers Can Write Content Quickly

Search engines don’t like when your websites are stagnant. As a result, SEO content writers are used to creating pieces quickly. A stagnant website will signal that nothing is happening. Search engine “crawlers” will then stop checking your website.

To keep it fresh and relevant, writers need to turn around pieces in a short timeframe. Good writers will already have a system that they work to and will be able to deliver your requests timeously.

Experts of SEO Content Writing Services Are Aware of Changing Algorithms

Experts say that the Google algorithm changes anywhere between 500 and 600 times a year. Before you think that SEO writers know about all 600 updates every year, know that not all these changes impact SEO in any major way or form.

However, there are some important changes that writers, website developers, and content creators need to stay on top of. As someone who runs a business, this is not something you necessarily need to know. It’s better left in the hands of the professionals who do exactly that for a living. They keep up-to-date on all the relevant changes and ensure that your website content adheres to these changes.

SEO Content Writing Services Keep Updated on Buzzwords and Phrases

Do you know what search task accomplishment means? Domain authority? Anchor text? Alt text? You probably know a few of these, yes, but these are just some of the many important SEO buzzwords. And writers and SEO experts will know important details about each of them.

If you need to know, you can refer to a glossary of SEO terms, but it’s not part of your everyday job to stay on top of these. Experts content writers need to know this and use these words in their work environment every day.

Writers Can Help Come Up With Topic Ideas

A good writer or writing service will be able to suggest topic ideas based on a number of key factors. These include your industry, associated keywords, and other research that they do around you and your business. If you’re stuck on what the next blog topic needs to be, check in with your content team or agency. They will be able to suggest some ideas.

You can benefit from asking the people working on your content to create a content plan and calendar for the month ahead. This keeps everyone on top of what is happening and will allow other teams to also plan their schedules accordingly. For example, a writer may need access to a sales manager for insights. Knowing when the story is due to go live will ensure the timeous arrangement of a meeting for both the writer and sales manager. 

SEO content writing services should be an integral part of your marketing strategy. Developing good, quality content is something that could not only help your search rankings but also lead to more customers in the long run. If you’re not doing it already, what are you waiting for?

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