Originally published March 24, 2022 , updated on August 9, 2024

How your brand is seen online by consumers and potential customers is crucial. Every business wants to build a positive brand reputation, both with their customers and with Google. The trick to getting this right is to make use of expert SEO content writing services. 

This blog will discuss SEO copywriting services and why they are so crucial for your business. Read on to learn more about the incredible benefits of this practice for your online presence. 

What Is Search Engine Optimisation?

Whether you are familiar with it or not, you’ve likely heard the acronym SEO a thousand times at this point. SEO stands for “search engine optimisation”. This refers to the practice of a few key elements to increase your website’s content and visibility with Google. More specifically, it increases your website’s presence on Google’s search engine result page, or SERP. Don’t feel overwhelmed by the acronyms! To summarise SEO content writing services – it’s all about appearing at the top of any web search result relevant to your industry. 

Why Are SEO Content Writing Services So Important?

It’s been reported that 70% of businesses marketing their brand see SEO as more effective than PPC (pay-per-click). Considering that PPC advertising is far more expensive than SEO, this is great news for marketers. 

Consumers now trust organic or unpaid results online over paid results (PPC). When searching for something on Google, most people are likely to click the top result without the word “ad” next to it. This would be the top-performing organic search result for a relevant keyword. 

For your business to thrive and be in that prestigious position, you need to optimise your website. Improving your ranking is vital to business success. A copywriting agency can help you devise a strategy to create content that improves rankings. 

Why Should I Use an SEO Copywriting Agency?

You might be thinking, “well, why can’t I do this myself?”. You absolutely could. However, it’s a time-consuming process. Secondly, you’d need a superb knowledge of how the Google search engine algorithm works. In this article, we touch on the basics. But trust that this really is just the tip of the iceberg. SEO is ever-evolving, and staying on top of the trends is hugely time-consuming yet vital for success. 

Doing the bare minimum for SEO may actually be counterproductive because poor SEO practices (like keyword stuffing) will get your website penalised. This eliminates all hopes of ranking on the much-coveted first page of Google. 

To avoid these pitfalls, using professional content writing services will save you time and afford you the expertise of expert SEO writers. An agency will be familiar with all the best SEO practices and tricks. Here are some of the advantages it will bring to your brand. 

It’s All About Using the Right Titles and Meta Descriptions

SEO copywriting services offer a team of writers that craft more than content. They write meta titles and descriptions too. This may sound foreign to you, but they are imperative for the SERP. A title needs to be catchy to entice a customer to click through to your website. A great meta-description needs to give your customer an accurate expectation of what they’re about to click on. These are essential precursors to entice your customer to click on your page as a search result. 

Copywriting Services Know How to Use Keywords

Keyword usage in content writing is more than placing your niche words all over your website. This is bad practice, and Google will bring down your ranking for keyword stuffing. Keywords need to first be researched. An agency will look into popular keywords for your industry, as well as ones that you need to be ranking for. A writer will then carefully weaves these in your copy. This is highly strategic as they need to follow Google’s latest rules for ranking while still making sense and sounding natural. An SEO content writing agency will follow a set of quality guidelines to ensure these tactics get your business ranking. 

Create Credibility and Authority for Your Website

Have you ever heard of backlinks? They are important for boosting your search engine optimisation. Backlinks involve linking parts of your copy to reliable third-party websites. This works as a reference to what you are saying in your copy. It shows your audience that you have done the research and can back up what you are saying with a reliable source. This also shows Google that you are putting out quality content. 

Backlinks can also include inbound links to different pages on your website. For example, you could link to previous blog posts to elaborate further on a point. This all drives credibility and authority for your business in your industry. A professional content writing agency will always include at least two backlinks. They’ll ensure you have great anchor text for this and that any inbound link they choose puts your business in the best possible light. 

Use Call-To-Actions That Drive Leads and Sales

This article is all about acronyms. Another important one is ‘CTA’, or calls to action. This is a series of words or designs that prompt an immediate response. For example, “buy now” would be a call to action. If your website’s purpose is to sell products online, then this would be an appropriate call to action. It can also be linked to the product page itself to encourage an instant sale. 

If you are trying to get more newsletter signs up, asking readers to sign up at the end of an article is an ideal call to action. Redirecting customers to a lead form or contact us form is also a brilliant CTA. Getting legitimate data from customers to reach out in the future is a fantastic way to grow your business. 

SEO content writing services focus on delivering well-researched, quality copy that makes you look professional. They also focus on helping you make that sale with the call to action copy thoughtfully written in. 

You need an SEO content writing service for top-quality content that your business can consistently expect to be delivered. An agency, like Goodman Lantern, knows that it needs to grab your consumer’s attention within a matter of seconds. It will do this with relevant content and expert SEO practices. Save time and money and get ahead of your competition with Goodman Lantern. Find out what this agency can do for your brand to make you look professional and reach the right audience. By investing in SEO content marketing, you can look forward to boosted sales and incredible brand recognition. 

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