Originally published May 16, 2022 , updated on July 30, 2024

Search Engine Optimisation is a buzzword that you probably hear several times a week. Marketing agencies stress the importance of it over and over again. And rightfully so! 

It is essential for any modern businesses to rank on search engines. It’s the digital marketing tool we encourage every business to embrace because it has so many incredible benefits.

Do you understand how search engine optimisation works? Most businesses have a general understanding of this practice, but it’s a speciality that requires a multifaceted approach. 

But wait, don’t panic! Just because you might not know all there is to know about ranking doesn’t mean your business has to suffer. That’s where an SEO content writing company comes to the rescue. 

SEO content writing services understand that many elements make up a great SEO strategy, and they know how to use these strategies to skyrocket your brand. These agencies consist of teams that work in tandem to build brand awareness, boost credibility and make Google love your website. It’s all about following the crucial elements that make up SEO marketing. This is what an agency will focus on for your content marketing strategy development and how it delivers results that will astound you.

Crafting Those Keywords 

Let’s preface this practice with a very important statement. Keywords are important to SEO, but they are a technique that cannot be used alone. 

Right. Now that that’s out the way, let’s understand what exactly keywords are and why they are so crucial. 

Keywords consist of words or phrases that potential consumers are searching online to find content. Ultimately, what people are looking for is answers. Your brand might be the solution to their pain point or could provide the product needed. You’d use the correct keywords so that your prospects discover you. 

An SEO content writing company will run with this and use this to your brand’s advantage. They understand that keywords within SEO development need to be well-researched and carefully selected. 

Choosing the Right Keywords

However, there’s more to it than just picking the right words. Experts will look out for keywords that have high search rates for your industry niche. After all, you want to be found for what most of your audience is searching for, don’t you? Keywords that have a low competition rate are also great to use. Your business needs to be the first to get a ranking for something your competitors aren’t. 

Another keyword practice you’ll benefit from when you hire an SEO content writer is the use of short and long-tail keywords. A short keyword example would be “hair salon”, while a long-tail keyword would be “best hair salon for women”. Experts also know the importance of taking this a step further and including locations when some businesses are area-specific. For example, “best hair salon for women in Sussex”. 

Along with all these specialised practices, an SEO content writing company will include your primary, secondary, and tertiary keywords in your online copy to drive traffic and value to your business. These words and phrases must be also found in your titles, headings, URLs, meta tags, and meta descriptions. Did you know that a page title is the second most important on-page SEO element? The experts do. 

Using an SEO content writing service takes the worry and guesswork out of remembering to include all these on-page elements. 

An SEO Content Writing Company Knows Where You Need to Be Seen

Copy is vital to engaging with and educating your audience. You need to relay your message to them to tell them about your brand, what you can offer them, and why you are better than the rest. 

Content creation is so much more than just writing. It’s about establishing a brand identity that focuses on driving sales. It’s about creating a brand voice. A persona that makes people smile or your audience forge an emotional connection with your brand. 

An SEO content writing service offers you a team that will uncover the angle your readers want to see. It’ll craft copy that your audience is craving. These writers know that copy needs to be informative, interesting, relevant, and shareable. A reputable agency can help you keep your platforms diverse too. A content marketing agency like Goodman Lantern specialises in web text, blogs, articles, press releases, whitepapers, eBooks, and more. 

Each platform that your business has copy on requires a different approach. A blog may be more fun and casual while a whitepaper is usually factual and professional. Depending on the content your business needs, these deliverables will be written with a tone and brand voice that would make your customer recognise your brand no matter the document. 

An SEO content writing company also knows that each copy format requires a slightly different optimisation approach. Keywords will be used differently based on the length of the piece. An agency will ensure the prevention of poor practices, such as keyword stuffing. When you pay for a professional, they do what they can to guarantee your site isn’t penalised.

A blog that is around 1000 words would feature a primary keyword around six times, while a whitepaper that could be five to ten pages long can afford to have the phrase in a lot more. An SEO writer will get this down to an exact science, measuring the keyword usage percentage in your content—no need to stress about being penalised. 

Let an Agency Do the Work and Reap the Rewards

So, using the art of keywords and expert content creation will earn your business greater visibility and rankings with Google. Just what you need to outrank your competitors in a search. You’ll also be pleased to see improved web traffic, domain authority, and brand reputation.

Use the services of an SEO content writing company, and we’re certain the tremendous long-term results will please you. An agency like Goodman Lantern will offer you value for money and unique content creation so that Google recognises your website every time your business industry is searched.

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