Originally published October 16, 2022 , updated on July 19, 2024

Oftentimes, business owners and decision-makers see producing content as a drain on time and resources. While the cost of posting regularly can’t be avoided, it can be offset by future increases in sales. This is just one of the reasons you should take content writing services seriously.

The power of content writing to help businesses achieve their marketing goals is very real. A report by Daily Infographic finds that small businesses with blogs experience lead generation that is 126% higher than those without. Another finding is that over 50% of online shoppers read blogs. As such, underestimating what a content writing company can do for your business means you’re missing out on a broad spectrum of opportunities. 

Read on to find out why you should take content writing seriously and the business benefits this can yield.

What Do the Best Content Writing Services Include?

You might be in the dark about content writing services, how they work, and what they can do for your business. But professional content writers and other experts can help your business with almost any kind of project. 

Despite the name, the best content writing services provide much more than just copy. They also:

• Manage social media profiles
• Expand distribution channels
• Reevaluate and redevelop marketing strategies
• Create video scripts
• Conduct technical website audits

As a result, getting the help of a content writing company has the potential to affect your whole marketing strategy for the better. What’s more, these agencies are made up of a range of experts who have every intention of helping you achieve your business goals through thought-leading content.

The Power of Content Writing and SEO Content Writing Companies

As we’ve established, content writing services can be used to create many types of online content. Looking to connect with your audience? No problem. Professional content writing services can help you achieve this while also serving another digital marketing role like boosting search engine ranking.   

Here are some of the top benefits of finding the best content writing services:

Saving Time and Resources

Using SEO content writing companies is an investment that has a high chance of securing a return. Outsourcing work to a content writing company also frees up resources within your business to focus on your products and services. This can allow you to maintain high-quality customer service or launch technical developments like R&D processes.

In terms of time, having a team of professionals saves in this area too. This is because content writing agencies tend to be familiar with producing pieces consistently. While your in-house team might struggle to keep completing their usual tasks with the additional demands of creation, content writing services make sure you share regular, high-quality pieces.

Search Engine Optimisation 

First impressions matter, but there’s something even more important in business – and that’s making an impression first. By making yourself known before your competitors, you’ll have a greater number of potential customers reading your posts. When it comes to digital marketing, this means ranking high on search engines like Google and Bing. After all, it’s been proven that people just don’t have the time or attention to scroll through pages of search results. Data from a Backlinko study reveals only 0.44% of people go to Google’s second page of results when conducting a search.

A key way to get around this obstacle, which content writing services help with, is tailoring your topics to your audience. By drilling down on the priorities and values of your target audience, your topics will be more likely to align with their searches. This increases your chances of appearing on that magical first results page. It also means the topics you’re covering will be ones that your audience will be interested in, thus grabbing their attention. Along with a high SERP ranking, this can help you stand out from your competition.

Quality Assurance

Sometimes, people underestimate the importance of the basics – like a coordinated content strategy or quality assurance. Without these key services, businesses run the risk of sharing copy that’s riddled with grammatical errors at inopportune times. 

Quality assurance is one of the more underrated services offered by content writing companies. Quality assurance is a broad category and can include specific services like technical audits, style guides, and key performance indicator (KPI) analysis. As discussed above, these are time-consuming processes that many marketing teams may not have the time to complete. Nevertheless, quality assurance makes all the difference when it comes to quality.

Make Personal Connections 

Professional content writers tend to be experts in market research. They work alongside your team to uncover the issues that affect consumers most. Then, they will seek to weave practical solutions to these problems into each piece, contributing to audience engagement. 

When your business provides valuable information to people, it incentivises them to read more of your content. Additionally, it helps them view your business as being at the cutting edge of the industry. By writing informative and valuable pieces, content writing services can build trust within your target audience, which can mature into strong connections. Increased connections can lead to increased leads, which can increase conversions too.

What Professional SEO Content Writing Companies Can Do for Your Business

Goodman Lantern is a content writing company powered by seasoned professionals. The nature of our globalised team means we can offer you the full package to meet any of your content needs. From infographic design to technical blogs to social media posts, our holistic approach puts your customers first.

Let us help to dispel any reservations you may have about the power of words. Book a discovery call today.

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