Originally published July 30, 2021 , updated on January 18, 2023

Writing online content has become a priority for many businesses. It doesn’t matter if your business is fashion, beauty, engineering or software development. Companies in all sectors have come to realise the importance of having content online.

More people are spending time online than ever before. As a result, SEO content writing has become a tool that all businesses are keen to use. It’s a relatively cost-effective way to get found online. People can find you when they search for goods and services related to your business.

SEO-based content writing unlocks a number of prospects and provides various benefits when done right. And in a time when so many things are moving online, you can’t afford to not have a digital presence and invest in content marketing.

When You Implement SEO, It Helps You Get Found a Lot Quicker

You need to put time and time and effort into optimising your website copy for search. In the long run, this will result in more people finding you in Google and through other search engines. By implementing SEO techniques regularly, your content will rank well on the search engine results pages.

Figure out what keywords best suit your business. Look into what people are searching for. And use these words in your copy as subtly as possible. Don’t over use it. Google won’t like that either and you could get penalised.

When you use keywords correctly, customers will find your business easily. Stats show that the average business gets over 50% of its website traffic through organic search. If you are not doing SEO in a meaningful way, you are going to get lost.

SEO Content Writing Yields Big Returns on Investment

Content writing and content marketing is a cost-effective marketing tool. When you put the work into optimising for search, it yields big results over time. Studies have highlighted that e-commerce businesses get an average of $2.75 for every $1 that they invest in content optimised for search. That is almost a 200% return on investment.

It’s hard to deny the rewards of SEO. But why would you? It’s a proven technique that’s known to cost a lot less than traditional marketing and advertising.

It Builds Trust Over Time When Done Right

Internet users trust search results. In fact, they place more trust in the results they see on the first page of their search. Over 70% of internet users will not go further than the first results page on a search engine. Additionally, of that 70%+ users, 25% click the very first result. They trust that this is the best result and exactly what they are looking for.

Ranking well in search results builds trust over time. It tells people that your brand is trusted and that your company provides accurate and relevant information. And it doesn’t stop there. As more people click through to your website and stay there, search engines pay attention to this. And it says that your website is a trusted source of information.

SEO Content Writing Increases Website Traffic

As we mentioned above, the average e-commerce business gets more than half of its website traffic through organic search. But, this is only achieved through consistent SEO efforts. Search engines will provide high rankings to websites optimised for SEO.

In addition to this, it brings return visitors back to your website. When you are creating regular content, people will keep coming back for more. Providing information that’s relevant and valuable will cause people to stay on your site longer. If you provide bad content, people will leave your site faster, which will negatively affect your rankings.

It Shows Search Engines That Your Brand Offers Valuable Information

When your website shows up often in search results and has many visitors, Google and other search engines will identify your brand as a trusted one. This will become more important in years to come as search engines place a higher value on the relevance of copy. While backlinks will still help with domain authority, content relevance remains important. Google’s algorithms will check the relevance of your content and whether you are an authority on the topic. The more relevant it is, the more it builds trust for the search engines and your customers.

It Gets You Noticed by Others in Your Industry

A strong piece of copy that has been well optimised for search will invariably get found by other people in the same or similar industries. You get noticed when you write thought-provoking, informative and interesting pieces. This could result in other people in your space referencing you. This goes a long way in establishing you and your business as a thought leader in the field.

In turn, this could help you get noticed by people for offline speaking opportunities. When viewed as a thought leader, you have the credibility to speak at conferences, webinars and other industry events.

You Have Access to a Large Pool of Talent When You Make Use of an SEO Content Writing Company

Businesses have to be serious about SEO content writing. This also means that you need to be serious about the number of resources you can dedicate to this task. If you can’t do it in-house, then definitely consider making use of SEO copywriting services. Companies that specialise in this field will provide you with fresh ideas and new ways of thinking. They might be able to give you ideas that you haven’t thought of before.

An experienced agency will also have vast resources to assist with optimising other parts of your website. There’s no point in only having one section of your website optimised for search. Broken links and pages with little to no information is a very bad sign. This will get you flagged and your whole site will get penalised.

There are many benefits to content writing and ensuring that it gets found in search results. SEO content writing – when done right – generates leads for your company. And who doesn’t want more of that?

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