Originally published August 18, 2022 , updated on July 25, 2024

Does your company reap the benefits of blog content writing services? If not, read on to discover the four ways SEO blog writing services can help your business grow fast.

Why Do You Need a Blog for Business Growth?

You can use blogs as effective marketing tools to increase brand awareness and generate sales leads. They’re also a great way to develop credibility in your industry or niche by demonstrating expertise.

Blogging is how you can share your company’s expertise, increase the visibility of your brand, and drive traffic to your website. Companies use blog content writing services as part of inbound marketing to:

• Increase targeted website traffic
• Get qualified leads because of targeted keywords
• Establish brand awareness, trust, and authority through thought leadership
• Develop a higher level of customer engagement.

1. SEO Blog Writing Services Increase Targeted Website Traffic

Your target audience wants information to help them decide which products to use or whether to subscribe to your service. They need accurate information, and you can provide it through well-researched blog posts.

According to research from the Content Marketing Institute, only two out of ten people don’t see themselves as regular blog readers. This means that 80% of the respondents in their study read posts on a regular basis. It means that you need blog content to reach 80% of your B2B target audience.

Regular posting is essential to attract inbound links from other websites. These posts should answer the search intent of the target audience. Hubspot reckons that businesses that blog get 97% more inbound links than their competitors that don’t.

How Your Website Can Rank on Google

To make it to the first page of search engines, you need to publish search engine optimised (SEO) content. And this is possible with blogging.

The number of posts, inbound links, regular posting, and quality help to improve the visibility of the website in search results. Once you have several high-quality posts, you can expect an increase in website traffic.

Websites with blogs attract more traffic than those without. Inbound links increase with more posts. And Google factors inbound links into the equation for page rank.

Posts optimised for relevant keywords are more likely to rank for those keywords. This is important as you need your website to come up on the first page of the search results.

Most users don’t scroll past the first results page. Getting to the first ten results takes time. But consistent posting of in-demand information, optimised for key strings relevant to your audience, will help your website get there. Reaching the first page means your website will attract a lot of traffic, which will help with business growth.

Every opportunity to engage through content helps to generate leads, which you nurture and convert into sales. But to maintain the position, you need to post more because your competitors will also do so for the same keywords. 

Crafting long-form posts can take any number of hours (depending on the subject matter and depth of the piece), but sharing them regularly comes with several SEO benefits. Research shows longer formats are more likely to drive traffic. Longer posts like guides are more likely to meet the reader’s information needs. Also, longer posts can have more keywords and are more likely to get backlinks, which helps to push up page rank. 

An in-house team of writers and editors is worth it if your budget allows it. But many companies outsource to blog content writing services to save time, publish regularly, and ensure they can deliver optimised content for search placement. Outsourcing to SEO blog writing services can save you time while ensuring you achieve the desired results.

2. SEO Blog Content Writing Services Help to Develop Qualified Leads

Quality optimised content helps to attract relevant leads. Your buyers want answers to solve their problems. Delivering information that solves their problems or answers their questions helps to build trust and credibility. Those users are more likely to become buyers.

You’re able to connect with your target audience and provide them with value even before they have bought from you. Also, it enables you to develop a relationship with your existing clients, ensuring that you keep answering their questions and help them solve pain points.

With the input of an experienced blog writing service agency, you can lead the readers down the sales funnel towards the final decision.

3. Build Trust Through Thought Leadership With the Help of a Blog Post Writing Service

Brand awareness is the first step in the trust-building process. By answering the “what” and “why” questions, you introduce the reader to your product or service. Following this, you develop industry authority through well-researched content relevant to your industry.

Instead of claiming you have solutions, you provide the information the readers want and become the go-to expert on topics. B2B buyers spend many hours on research. They’re more likely to engage with your sales team if they find answers and thought leadership discussions through your posts.

4. SEO Blog Writing Services Drive Higher Engagement Levels

Customer retention is key to business growth. It also helps to reduce the cost of marketing as you build on your past and present success. Quality and engaging content keep your website users interested. They’re likely to follow links to your other content, bookmark pages, and share your content.

Engaging content helps your business to stand out, even if you’re a tech start-up competing with established industry giants.

Other Ways Blogs Help With Business Growth

Besides the four top ways to grow your business, blogs can help to:

• Improve your industry position
• Provide content for sharing to other platforms
• Collect leads from readers who subscribe to your newsletters
• Create a long-term information base for content that you can repurpose
• Generate traffic and leads for years after the original publishing
• Distinguish your brand from the rest.

Wrapping up on Blog Post Writing for Business Growth

Blogging enables your company to expand your client base while building stronger relationships with your existing ones. It provides the information your website needs to attract new visitors, develop interest, and turn visitors into buyers. Thoughtful content that resonates with your audience helps to build trust while the quality and optimisation improve search engine visibility.

If you haven’t yet made content your top priority, start today. Partner with Goodman Lantern for SEO blog writing services to turbo-charge your business growth.

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