Originally published October 23, 2022 , updated on July 18, 2024

Interest in eco-friendly business practices is expanding – and with good reason. In a recent study, more than half of the respondents said they would support a business that adopts sound sustainability practices over its less environmentally-friendly counterparts. Clearly, customers are opting for more sustainable and environmentally conscious purchases, and businesses are being pushed to follow suit.

Despite the support, growing an eco-friendly business can be challenging. After all, setting up sustainability practices is costly. This brings us to the burning question: How does an eco-friendly business build a profit ethically? By using SEO content development strategies like blog post writing services. Here’s why.

Strengthen Your Brand Story with SEO Blog Writing Services

The current market is complex. Even though consumers are environmentally conscious, they fall prey to corporate greenwashing techniques – making their deals seem that much sweeter than they actually are. Navigating a flooded and often misleading online market requires getting clear on one thing first: How your communication strategies portray your brand story. This is where SEO content development plays a role.

Ask yourself the following questions:

• What sets your business apart from your competitors?
• What impacts your prices?
• How sustainable is your business, really?
• What are your business processes?

Any eco-friendly business can use these answers to clarify its brand message. Note that these are the kinds of questions your prospects are likely to ask, too. More than half of shoppers do their research before making a purchase. This means your story must be well told if you want to have your product sold.

Push Past Those Pain Points 

Let’s tuck into pain points. Many eco-friendly businesses struggle to communicate their stories. So, how does a business tell its story acturately in the current market? One way is by using SEO content development and blog post writing services.

Advertise Ethically 

A green business has got to adopt green strategies, and this applies to its marketing strategies, too. First, it makes sense for an eco-friendly business to shift from traditional marking methods like print and billboards to more environmentally conscious marketing methods like digital marketing strategies. But digital marketing isn’t that simple, especially when it requires a story that has to push through a cluttered online market.

Thankfully, quality content marketing can be an excellent way to improve brand visibility. Content marketing involves creating content (the media you share online) to drive your brand story. It encourages transparency, which grows client-company trust. And trust is imperative in today’s online market.

Education Is Empowering 

The public eye has a reputation for being scrutinous. Since this is the case,you’ll want to stay clear from overselling your purpose. We’re sure you’ve got tons to boast about, but a humble approach is usually best. An eco-friendly business should aim to have a clear message that any reader can understand and relate to. Your goal is to empower your reader just as much as you want to drive that environmentally-friendly mission. You’ll do this by educating your audience online.

Educating your audience requires quality content that is relevant to the readers’ interests and meets their needs. Ultimately, it’s SEO-informed. It also answers trending online search queries. One of the best ways to do this is using quality SEO blog writing services.

SEO Put Simply

Let’s tap into the role that SEO content development plays – specifically, blog post writing services. SEO is a buzzword in the content marketing community. But not everybody understands what it actually means. SEO stands for search engine optimisation. It sounds fancy, but we’ll put it simply for you.

Search engine optimisation requires designing your content with search engines in mind. Search engines are platforms like Google, Bing, and even social media channels. Examples of SEO strategies include incorporating trending keywords, adding alt texts, and ensuring your website is mobile-friendly. Optimising your media ensures you rank highly in the search engine results, getting to your target audience in as few clicks as possible.

Reduce That Online Carbon Footprint

Surprisingly, SEO content development is another way to drive your eco-friendly business practices. Did you know that the internet has a hefty carbon footprint? This is another reason to streamline your content marketing plan. You’re getting your media to your consumer as effectively and as quickly as possible. So, SEO blog writing services are not just profitable; they’re also environmentally friendly.

Let’s put this into perspective. Your prospects search an industry-specific question on Google. Your search-engine-optimised content answers that question. Alternatively, your business website pops right straight away. This has a streamlined effect. You’re decreasing the number of clicks required to answer your audience’s questions. After all, each Google search contributes to the internet’s carbon footprint.

Stay Clear of “Greenwashing”

By now, you should know that consumers do their research. They’re also wary of greenwashing techniques. “Greenwashing” involves misleading marketing that gives the impression that a business is environmentally friendly.

Often, these businesses use cleverly-designed packaging that manipulates their messaging. But this is risky. It can damage a brand’s reputation and erode consumer trust. And building trust online lies at the core of modern marketing strategies. 

Overall, you want to tell your sustainable story in a way that is not too overt. Nonetheless, you’ll want your story to be emotive, enticing, and of course, accurate. Blog post writing services do this effectively.

SEO Blog Writing Services Develop Your Brand Story 

Blogs are the pillar that holds your content marketing strategy together. It is time-consuming and costly to create different strategies. So, you’ll want a return on investment. This means your content must tie together and tell a cohesive story to generate leads. SEO content development does all this and more.

Another way that you can communicate your brand message is through social media. Blogs content can be summarised in smaller chunks and shared across different social media platforms. It’s time-consuming and costly to create a different digital campaign for each digital platform. Instead, it makes sense to post highly-valuable content that answers your prospects’ questions. Outsourcing SEO blog writing services is an easy way to do it.

Shift Away from a Sales Approach and Focus On Value

Next, you’ll use those posts to propel your social media and your digital marketing strategy forward. Remember that you’re not directly selling your product online – this comes across as “too salesy.” It’s also not trustworthy, considering the amount of spam that exists online.

This shift involves offering value. Answer those industry-specific search engine queries instead. You can also redistribute your blog post writing services content across your marketing campaigns. That way, you’ll encourage the reader to read your article from various platforms and they’ll be encouraged to visit your page to read it, pulling traffic to your site.

Blog post writing services increase website visits and the time spent on each website. The more time spent on your website, the more leads are generated. Increased leads result in business. The more business you have, the more room you have to expand. But there’s more.

SEO Blog Writing Services Can Strengthen Your Brand

SEO blog writing services can be used to build your brand. But only if they are posted consistently, if they are trustworthy, and if they offer value. High-calibre content enhances credibility, builds your reputation, and fosters client trust.

SEO blog writing services also play a more abstract, emotive business role that goes beyond sales. We’re talking about long-term clients’ longevity and cost reduction in a highly-competitive market. This content form not only attracts new prospects; it retains your current prospects. This is done by reiterating why your brand offers value.

The Benefits of SEO Blog Writing Services Are Multifaceted 

Another role that SEO content development plays, on top of winning over your clients, is winning over the search engine algorithm. Google EATs organic. This means that Google ranks an organic (or unpaid) following and a credible website. The search engine looks for Expertise, Authority and Trustworthiness when indexing online results. This is created using valuable, consistently-published content.

Note that Google is also specific. It requires a certain number of trending keywords placed in specific locations. This way, your website gets ranked at the top of the search engine results, and it also reaches your prospects directly.

Optimisation strategies often include linking. We’re talking backlinks when referencing other reputable content. When you create original, trustworthy content, your content is referred to by other businesses. These businesses will link to your website or refer to your business in their articles. Link-building strategies create a credible website that’s ranked highly by Google.

Sustainability Sells 

Another plus for eco-friendly businesses is that interest in sustainable practices is trending. Still, you’ll need to be able to back-up why your business is sustainable. You need to tell a story while sharing the facts to support your claims. You want to be transparent to drive trust so that you’re seen as credible. But, you also don’t want to lose your audience with technicalities or by sounding cold.

Veer away from sounding too “salesy” or making sweeping statements. Anything that is overstated or not justified may be viewed as greenwashing – pushing away your prospects.

Creating High-Calibre Content Isn’t Easy

Your brand’s reputation lies in your storytelling techniques, which is portrayed in your content.  But crafting high-calibre content isn’t easy, which is why outsourcing blog post writing services is beneficial.

Let’s make this clear: Blog writing is a skill. It requires research, adaptation to style, and search engine optimisation strategies. What’s more, each blog must tap into topical themes and trending keywords. Regardless, blogs are a worthwhile investment. Websites that post blogs just one to two times per month generate up to 70% more leads than those that don’t blog at all.The take home? SEO blog writing services increase website visits. This, in turn, increases revenue.

Blog post writing services can make your business more profitable, ethically. It gives your business the breathing room it needs to expand. We’re talking multifaceted levels of expansion, starting with your business’s audience. When people like your articles, they’re more likely to share them online. This is a form of free marketing. Blogs literally sell themselves.

Evolve Alongside Your Audience

We’re also referring to expansion in terms of business growth. Blog post writing services keep clients loyal to your brand – making them an excellent part of your cost-reduction strategy. Blogs reiterate your brand message. They also bring in long-term prospects since the copy is targeted and relevant to the reader.

Streamlining your search engine results means reducing your carbon footprint. This is a clever way to drive your environmentally-friendly strategy through your marketing campaign. SEO content development posts also help you overcome one of the industry’s biggest hurdles: Conveying a cohesive story that capture’s the hearts of your customers.

Remember that search engine optimisation has to be updated. This is because keywords densities, software trends, and links evolve. Topical themes change, too. So, your content must be updated often and posted consistently. This is why SEO blog writing services are helpful. Each blog can be used and distributed across your social media strategies. Then it’s used to drive interest and company credibility.

Let’s Connect for SEO Blog Writing Services

Transparency, trust, and traction: These are all the benefits of blog writing services. Ultimately, blog post writing services place your company as an authority in your industry.

If you’re looking to learn more about the varied benefits of SEO content development strategies, visit our service offerings to see if we’d be a fit. Our international team of content developers craft an accurate, transparent, well-researched brand story. We’re passionate about building your brand and in turn, encouraging your business to expand.

Interested? Please get in touch. Our team will get started right away.

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