Originally published June 5, 2022 , updated on July 30, 2024

If you are a business owner or run a company, you’ll appreciate that marketing is your number one tactic to grow. Put your business out there, and the consumers will follow. 

Marketing can come in many forms. There are hundreds of ways to market your business, from websites to billboards to magazine adverts to radio ads and more. However, the one thing that all these platforms have in common is copy. Great copy is key to driving your message to your target audience. 

Yet, if great writing were that simple, every business owner would do it themselves. Copywriting is a skill that takes years to master, much like you’ve mastered the skill it takes to run your company. So why not leave it to the professionals and place your trust in the hands of professional content writing services?

What Items Can a Professional Content Writing Service Deliver? 

Content comes in many shapes and sizes. You interact with different variations of copy on every corner of the internet and almost everywhere in daily life. Utilising copy to connect with your audience and keeping it fresh and engaging yields a hoard of benefits for your business. Because you need to reach different kinds of audiences, you need to optimise your marketing with various formats to talk to your consumers at certain points of the sales funnel. We’ll explore some of these formats the professionals can optimise for you. 

Blogs

The most obvious but overlooked form of content marketing is the blog. The reason for their popularity is that they are easily found and loved by Google. They usually contain interesting and engaging information that readers love to share. 

For a company, this format offers great value at a reasonable price. Plus, they are superb for boosting SEO efforts. An SEO content writing company would be best at delivering these. However, any professional content marketing company that’s worth your investment would deliver exceptional quality blogs. Choose this format to start creating relationships with your consumers and nurture leads. 

Scripts

One of the most engaging forms of marketing is video. Did you know that four times the amount of users would rather watch a product video than read about it? Video is the future, and platforms like Facebook would agree. 

Many platform algorithms now rank videos above static content. This means your brand needs to have this as part of a marketing strategy. But you can’t create a video out of thin air. Videos need creativity, and a big part of this is scriptwriting. The best content writing services will know how to craft a gripping script that informs the rest of your video production. All your footage, animation, and editing follow this script. 

The same can be said for a TV or radio ad. These forms of marketing need tailor-made scripts too. This is a niche form of copywriting as these ads are usually short and punchy. A content writing company will focus on catching the attention of your audience and persuading them with your message in as few words as possible. With most conventional radio scripts requiring around 70 words, creating these pieces is a real art form. 

Magazine and Billboard Headlines

With most newspaper, magazine, and billboard headlines, you only get around five seconds to capture your viewer’s attention. So, your message needs to be superb! Professional content writing services know this and factor in a range of tactics to ensure a memorable headline. This can include a fun play on words and catchy phrases. Whichever way it’s made, it needs to stand out in the mind of the viewer. In the case of a magazine ad, it needs to entice them to read more and look a little closer at the advert. 

White Papers and ebooks

Long-form copy can be very effective and valuable to companies, especially eBooks and white papers. These formats are well suited for driving leads too. Consumers know they will be receiving an information-rich document and, in turn, are happy to give their contact information to download the piece. 

An eBook can range anywhere from 5 to 30 pages. In terms of marketing, they must be value-packed with information your consumers want. They also need to be engaging and follow a well-structured narrative.

A white paper features a lot of information with solutions and data from your company on a particular topic. They are ideal for offering technical information and can add to making your business look like a thought leader. 

A professional content writing service can structure any long-form pieces you need to drive leads for your company. Not only will this increase sales and credibility, but it will also improve your ranking, which brings us to our next point.

Get Taken Seriously by Google 

The most important benefit a content writing company offers is improving your search engine rankings. By using tried and trusted methods, an SEO content writing company will take your most valuable keywords and structure them into your copy according to a precise formula that is optimal for search engine credibility. 

The agency also commits to delivering fresh pieces regularly because that’s what Google likes to see. The search engine rapidly indexes relevant and new pieces. This positively affects your ranking, meaning that you are more likely to be found when your consumers search for a term or word around your industry. 

Get That Professional Touch

The sky is the limit when it comes to an agency creating your content. They can also focus on website copy, ad copy, social media write-ups, and so much more. No matter the platform, the key is quality.
The writing needs to be immaculate for your business to be taken seriously. This means the grammar must be impeccable, spelling flawless, and readability effortless. The style needs to match the audience and platform. The best content writing services will bring that professional touch to your copy to ensure your business is taken seriously. Save time and opt for the expert’s touch when it comes to marketing. You’ll reap the rewards sooner than you may think.

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