Originally published February 8, 2022 , updated on June 17, 2024

Every business owner knows that time is money. Going through the process of content creation and distribution is costly in that it takes time. But content marketing is a crucial part of every business’s success. It’s been reported that businesses who release articles regularly experience a return-on-investment that is 13 times greater than those who don’t.

A brand or company needs to educate its audience using the written word. Articles and writing can inform your audience more about your product and service and establish your business as a thought leader in your industry.

Outsourcing this to professional writers will save you valuable time, and make you more money. 

This is because using a professional content writing service will afford you more time to focus on your business activities and your niche operations. But, it comes with so many more benefits than just that time-saving and an influx in capital. Here’s why you’ll get so much more from using a professional writing service. 

You’ll Get Regular Pieces on a Planned Schedule

Creating articles and blogs is a full-time job in itself. Yet, it’s an important task for a business to market itself. Regular copy will boost your business SEO and help you gain more website traffic. When you outsource this skill to professional content writers you’ll have peace of mind that the task is dedicated to someone focussed on delivering tasks for your brand frequently. A writer will be able to send through well-researched, high-quality copy faster and more efficiently. A content writing service will also be able to plan a schedule of content for you to deliver on time and post up as needed. Google will love your brand for this as the search engine rewards fresh, consistent, and relevant content. 

You’ll Get Value for Money With an Agency Team

Using professional content writing services will give you a good return on investment. When you engage with an agency to plan and execute your marketing, you’ll be backed by the power of a full scope team. This team includes, but is not limited to: 

• Project managers,
• SEO experts,
• Writers,
• Expert editors,
• Distribution teams,
• Web developers,
• Social media managers,
• And marketing strategists.

Agencies offer a 360-degree solution. They offer packages that come full circle with research, content creation, SEO integration, editing, and placement on your site. This service takes the hassle out of the marketing management process for you and delivers more value than just getting your content out for your business. 

Professional Content Writers Help You Get Broader Perspectives

When you work on your brand all day, every day, it’s easy to stagnate. Thinking of new angles can be tedious. Using a professional service will give you access to a team that can brainstorm and research fresh ideas for your brand. This new perspective will do wonders for the variation of content your business can release. This will keep things interesting, yet relevant for your readers, ensuring they come back for more. 

An agency also offers industry experts on certain topics. For example, if you are a tax practitioner, an agency will assign a writer to your business that has experience in creating copy for tax and accounting-related topics. So, you’ll benefit from the fresh perspective and expertise of the writer for your service. 

Professional Content Writers Can Expand Your  Distribution

You’ve got the well-written article – now what? Using a professional content writing service also means assistance with the distribution of your message. Social media can be taken care of by your chosen service provider as they can plan to upload this on a schedule for you. Your website content, blog, or articles can also be uploaded by your agency with the added benefit of expert developers. These developers will know how to use meta tags, meta titles, meta descriptions, and imagery to optimise the content even more for your business. 

An SEO Content Writing Agency Can Help With Optimising Different Forms of Writing

Writing is a skill. Doing it for different mediums and platforms is an even greater skill, especially when so many of these platforms have their own SEO algorithms. When you engage the services of a professional SEO content writing agency, you’ll be signing on for a service that ensures each piece fulfils its intention. Some of the services that professional content writing services can offer include articles, blog posts, white papers, social media posts, website landing page copy, eBooks, and more.

Agency Writers Know How to Write for Improved SEO and Website Traffic

There are more reasons than we can cover in this article on why content marketing is important for your business. Yet, one of the most important ones is to improve your business’s search engine ranking. An SEO content writing agency will know how to craft pieces that are high-quality and feature strategic keywords. These writers will know that copy need to be relevant, interesting, and valuable, all while being optimised with your industry-specific keywords. 

Great content builds trust and credibility with your audience. The more your audience reacts to it, the longer they stay on your website. Google detects this and bumps up your search engine ranking as a result.

A writer will also ensure that your article is answering some of the questions your audience is asking around your industry online. When your article answers these questions and is helpful, your ranking is boosted too.

Give your business a competitive advantage by using professional content writing services. An agency will give you the boost you need with a planning team, SEO writers, and expert distribution to make it all come together seamlessly.

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