Originally published October 13, 2022 , updated on July 19, 2024

Content remains a top priority in online marketing. According to HubSpot, 80% of prospective buyers first visit a website before they make a purchase decision.

You can answer the pain points of your target audience with well-researched, quality articles. Several good-quality posts can also improve your brand credibility and increase website traffic. But researching and creating high-quality and engaging articles takes time and skill. Thankfully, outsourcing the process to professional article writing services can help you generate more content in a shorter time.

Hiring a high-quality article writing service holds a ton of benefits. The most important one is the ability to produce more content and have it be of a consistent quality.

When you work with a service like this, you’ll not only get professional content for your business. You’ll also receive marketing materials such as press releases, social media posts, web snippets, and more.

Not yet sure that outsourcing your article writing can help to boost your online marketing success? Then read on to learn why you should consider article writing services to keep up with the demand for quality content in 2022.

Increase Your Website Pages for More Leads

Publishing more blog posts can mean more web pages where you share in-demand information to increase leads. Just adding more web pages doesn’t give you better keyword placement. But adding more well-optimised web pages with quality content can improve your search engine rankings. This approach also offers the potential for an increase in leads. 

According to Orbit Media Studios, 77% of the bloggers who participated in their blogging survey reported that blogging leads to improved results. Generating one or two extra website pages that contain quality content in a month might not seem like a lot of work, but that’s where you’re wrong. Generating even a few informative pieces a month can take considerable time and effort. If your team is focused on core critical business activities, chances are they won’t have time to research, write, and promote enough content to drive those leads.

Using a high-quality article writing service with a large team of experienced writers can help you generate several blog posts to increase your web pages. And with more web pages, you can turbo-boost leads for more sales.

Reduce the Time to Write Many Articles

Orbit Media puts the average time to write a blog article at four hours and states more articles mean increased traffic and leads. According to their data, blog post lengths have increased over the years. Their data shows that in 2014, the average length was 805 words. In 2021 the average was 1416 words per post. Now, considering the time it takes to research, write, and edit longer format posts, it becomes clear that blogging can be time-consuming.

For long-format blog posts, the time can increase to over 12 hours to research and write a single one. Writing one 1000-word blog post per week can take a minimum of three hours, but likely more. And if you want better conversion rates, then long-form blog articles are the answer.

The Orbit Media survey also reports that longer blog posts deliver better results.

Neil Patel confirms the claim, stating that longer-form articles get better search engine placement, as well as more shares.

Considering the potential lead generation capacity, it’s worth publishing more content. But do you have the time and resources to do so? Fortunately, you can leave it to professional article writing services while you focus on business growth.

Create Quality Content for SEO

The quality of content matters. It’s valuable for SEO purposes and long-term marketing success. The search engines, like Google, often change their algorithms, which means you have to adapt your strategy to match the changes. You can do this with high-quality content, as confirmed by the Search Engine Journal discussion on Google ranking factors. It can also help get more customers and keep them coming back for more content.

An experienced content marketing agency understands quality content is important for SEO and user experiences. For this reason, the agency’s team is likely to perform in-depth research, best practice optimisation, and quality assurance.

A High-Quality Article Writing Service Can Help to Cover More Topics

Your product or service offering might be diverse, but you’ll likely start repeating yourself in your copy if you don’t prioritise diversification. The task can be challenging even with two full-time writers and editors on your team.

As mentioned earlier, producing a quality article can take three to nine hours. And it can take even longer, depending on the topic and depth of discussion.

By making use of professional article writing services, you can get access to more writers able to cover a wide range of topics. When you venture out into broader topics related to your industry, you can cater to each stage in the buyer’s journey. You’re also more likely to meet the information needs of different customers.

Article Writing Services Can Help You Cut Costs

Every full-time employee brings with them a hefty cost to a company. The basic salary, leave pay, employee benefits, equipment costs, and training all add up. Considering these costs, making use of professional article writing services can help you save on overhead costs because you can:

• Reduce your HR and administrative expenses
• Scale content creation according to your budget and marketing goals
• Recoup the money you spend on content creation through the sales generated from your website
• Increase your web pages and the potential for higher sales conversions

The Best Article Writing Services Can Help to Improve Consistency

Consumers buy from a franchised fast-food store because they know exactly what they’re getting when they do. No matter where you are, a Big Mac will always taste the same, be made of the same ingredients, and will look and feel as advertised. This also translates to online marketing, where consistency in quality and publishing can speak to the reliability of your brand.

Think With Google states that 62% of people expect consistency from brands. Brand consistency is achieved when the brand’s output across all marketing and communication channels support one voice. This helps to create familiarity with the brand.

According to statistics from GrowthBadger, the quality of content ranks at the top when it comes to the success of a blog. Consistency in publishing comes in a close second.

Publishing a set number of high-quality articles monthly can help you build credibility. Working according to a content calendar enables you to achieve this goal, but it’s easier said than done.

You might have two or three team members available to write and publish articles, but one might take leave. This can cause your company to publish fewer articles next month. Inconsistency in publishing and quality can cause distrust and show your audience that your business isn’t reliable.

When you outsource to the best article writing services, you can count on their team to publish high-quality content at specific times. This can help strengthen your brand’s image for reliability.

Professionals Can Improve the Quality of Content on Your Website

With the importance of quality, consistency, and information value in mind, you’ll want quality articles.

Although your team might be experts in your niche, they might not all be able to communicate their expertise in an engaging and easy-to-understand manner.

Your target audience might not be experts on your products. For them, business or technical jargon might make it difficult to understand your brand message. In addition, your technical team might lack a background in marketing or writing. And it’s unlikely that anyone without this kind of background will know how to write in a way that has a commercial impact or elicits action.

Professional article writing services can make delivering in-depth, high-quality content easier.

The writers come from different industry backgrounds, enabling them to write about a diverse range of topics. They can create industry-focused content to meet the information interests of your audience.

The teams often include several technical writers and marketing copywriters. They also have editors and proofreaders to polish the content to perfection. The result is quality and engaging content, which helps to improve your website’s credibility.

Get SEO Optimised Content for Better Search Engine Visibility

Optimising the content for better search engine placement can help to increase website traffic. Many high-quality and well-optimised articles on your website can help you get the best value from organic search traffic.

The experienced writers from professional article writing services know how to structure the content to be both search and user-friendly.

They’re familiar with SEO best practices that include the right keyword density, and they create attention-grabbing headlines. They also know how to include call-to-action statements for higher conversion rates.

Following SEO best practices in content creation will help to make your website more visible to prospective buyers.

Professional Article Writing Services Can Help Your Brand Stand Out

Although it’s not difficult to get a website up and running, it is challenging to stand out amongst your competitors. But articles that provide answers, guidance, and thought leadership content could help your brand to stand out.

If a prospective buyer finds the information they need from one of your blog posts, chances are they’ll decide to buy from you. The best writing services align content with your business goals and the information needs of your audience.

Managing Article Writing Services

The best article writing services entail close cooperation with the client. If you have a recurring order or long-term strategy for content creation, you’ll have an account manager assigned to you.

The content strategist is often also the editor. You don’t have to worry about writer selection and managing content to meet editorial deadlines. When you outsource content creation to professional writing services, they’ll handle the details, ensuring the content generation stays on track.

Keep Your Content Offering Fresh and Engaging

The content can dry up if your company operates within a small niche. At first, it may seem like you have a lot to write. But once you’ve covered all the major aspects, the dreaded writer’s block can set in. And before you know it, you churn out variations of the same article. This can cause penalties for your website, pushing it down the ranks instead of to the top of search results. Besides, you’ll also want to deliver something fresh for your return visitors.

Professional writing services can help you develop new, trendy, and evergreen topics. They don’t run out of topic ideas because it’s their job to stay on top of trends and tools relevant for idea generation.

Using such a service can give you access to the best article writers who can develop a never-ending range of ideas to keep your content flowing.

A Recap on Why Using Professional Writing Services Can Help in 2022

Well-researched, error-free content speaks to your industry expertise and can help to build brand trust. Publishing one or two articles a month can be time-consuming. And it can take months to years at that rate to rank well for keywords that match search intent. You save time when outsourcing the process while you’re able to increase your web pages for optimal lead generation.

The content agency can help you build up an extensive content portfolio. In addition, professional writers can create content in line with the best SEO practices. They help to reduce your workload, risk, and cost-to-company and ensure you get a constant flow of top-quality content.

Best of all – your content library can keep growing to attract more leads. Both the search engines and your target audience will appreciate the comprehensive information on your website.

What Comes Next?

It’s time to increase your brand visibility and reap the rewards of quality content. Ready to learn how our article writing services can help your brand stand out? Let’s connect to get you started.

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