Originally published January 25, 2023 , updated on July 11, 2024

The subscription economy is nothing new. With the influx of online cloud development, alongside growing levels of digitisation, SaaS services are favoured over pay-per-product purchases. Convenience, affordability, and better customer service are just a few reasons for this.

Running a SaaS business isn’t all perks, though. One of the biggest issues SaaS businesses currently face is rising customer demands. Subscribers expect subscriptions to update as regularly as the technology they’re being run on.

The trick to overcoming this?

Consistently offering value. But to do this, you must conduct ample research and implement an excellent organic search marketing strategy. With a winning strategy, you’ll boost the levels of organic traffic headed to your site. 

And why should you care about organic traffic? It’s more likely to result in conversions. It also gives your company access to helpful data you can use to improve your product – meeting and even exceeding your clients’ increasingly high expectations.

In this blog post, we’ll expand on how to improve your organic traffic website marketing game, alongside all the benefits organic SEO services offer.

Pain Points? No Problem!

To understand the varied benefits of working with an organic SEO services company, we need to examine the subscription economy’s biggest pain points first. Only then can we delve into how you can use organic search marketing services to overcome these industry challenges.

The Churn Concern

So many SaaS businesses talk about “churn,” But what is it exactly?

“Churn”’ or “churn rates” describe the number of subscribers who stop their SaaS subscriptions within a given time frame. In fact, according to Forbes, churn rates are one of the subscription economy’s major concerns.

The reason for this is simple enough. Long-term customers generate five times more profits than their newly onboarded counterparts. So, short-term subscriptions and opt-outs indicate a loss of revenue. That’s why so many SaaS businesses prioritise lowering their churn rates and aim to keep their subscribers, well, subscribing.

Another Forbes article states that leveraging the power of industry data is an excellent way to increase customer retention and decrease churn. This brings us to our next point – how organic SEO services can help you. These services help to collect data to stay in tune with your clientele and on top of the latest industry trends, consistently offering your clientele a valuable service.

Data Collection Is Crucial in Organic SEO Services

Businesses can benefit greatly from collecting sound industry data. Although collecting and consistently updating your database can be challenging, it’s crucial if you want to stay ahead in a fast-paced, dynamic market. 

An organic SEO services company harnesses the power of organic website traffic by analysing the data collected. They can see your customers’ payment preferences and sales histories, track your sales journey leaks, oversee your customers browsing habits, and so much more. It’s why it’s a good idea to improve your organic traffic results. On top of generating high-end leads, it’s an effective way to get to know your client base.

Now, let’s tie this back to value.

Consistently delivering value to your clients requires sound data-tracking methods. And, of course, a valuable product retains long-term clients reducing churn rates. This is why organic SEO services can be so helpful. They’re a great way to target all of your pain points using a single strategy.

3 Benefits of Boosting Your Website Ranking

Let’s deep dive into three benefits you can gain from boosting your website ranking.

1. Improves Organic Traffic

An easy way to think of organic traffic is to picture this.

Imagine that you’re typing a search into Google. You’ll see one or two sponsored sites at the top of the index page. Other websites are listed below them. These are the websites people usually click on first.

The websites sitting below the sponsored sites are organically ranked. That is, they haven’t paid for their index position. Usually, these sites work in tangent with a great organic SEO services company.

When you use organic search marketing techniques on your website, you prioritise offering value. Since you haven’t paid for the index position, its highly-ranked position is proof that your site, strategy, and content are attracting clientele through robust targeting methods that are actually working.

2. Increases Conversion Rates

An organic SEO services company uses tried-and-tested techniques to help the overall algorithm target and direct more people with similar traits to your current audience to your site. In turn, it brings more people onto your website who will likely start subscribing.

More traffic to your site also results in more conversions. In essence, the people visiting and engaging with your site are actually interested in what you have to offer.

A site that’s visited more often is ranked higher, too. Since the website is highly ranked, it continues to attract more traffic. This keeps your website ranking high, continuously attracting more traffic to your page, and the positive trend continues.

3. Creates a Winning Website Presence

A credible, well-optimised website that pulls in lots of traffic will be favoured by its respective search engine. As a result, your website will be fed to the top of the search engine results. This strengthens your website’s presence, which has many benefits.

A strong website presence makes your site and services more visible. In other words, it means your site will have a wider reach and a larger audience. A strong website presence is also more searchable. This means that it’s more likely to be recommended to online users that search for anything related to your site or service offerings. 

A strong website presence is also credible. A highly ranked, SEO-informed website attracts more traffic. A website that attracts traffic is seen as credible by its respective search engine and is, thus, ranked at the top of the search engine page. 

Overall, creating a credible, SEO-informed website drives more traffic to your site. This boosts its credibility and keeps its ranking high. It also enhances the website’s searchability and visibility, resulting in more qualified conversions.

Now that we understand the role organic SEO services play in boosting your website traffic, let’s look at the organic search marketing techniques you could use on your website specifically.

4 SEO Techniques Worth Trying 

1. Add Content Marketing to Your SEO Strategy 

Content marketing is popular for good reason. It’s a strategic way of using online media to build trust with your online audience and encourage them to visit your site. This marketing style is essential if you want to improve your organic traffic game online.

Leverage the power of content marketing by creating a solid, SEO-informed content plan and distributing it across multiple channels. This could be in your mailer campaigns, social media platforms, blog posts, and more. 

Besides fitting this into your wider marketing plans, you can incorporate content marketing techniques into your website’s copy to strengthen its online presence and boost your brand’s visibility. Post blogs, articles, and case studies onto your site consistently. 

Make sure to incorporate the latest trending keywords at just the right density. Again, you can check tons of online sites to find the latest keywords related to your industry. You can also use density checkers to ensure you’re not “keyword stuffing,” which would be flagged online as spam.

If this sounds intimidating, you could hire an organic SEO services company to do the job. 

2. Fit Trending Keywords Into Your Copy

We’ve already mentioned how keywords strengthen your organic search marketing techniques. We also mentioned the term “keyword stuffing”, which is placing too many trending keywords on a single page. The site is flagged online as spam and deemed to be less credible. Ultimately, it weakens your website’s online presence. 

Trending, industry-specific keywords change. Their density and optimal placements change, too. For example, they might work well in an image alt text, your blog’s introduction, and the conclusion. However, this depends on your word count and the latest online trends.

Again, this requires research, which your internal marketing team could do for you. And again, you could always opt to work with an experienced organic SEO services company that will simplify and streamline the process for you instead.

3. Lower Your Site’s Loading Time

Search engines reward a site for having a great online experience, which requires a quick and efficient loading time.

In fact, according to research, people don’t wait for more than three seconds for a website to load. This proves that loading speed is essential if you want your website to stay high-ranking. And remember that highly ranked sites are visited more often.

You can decrease your website’s loading time in a few ways. For example, you could get your IT team to remove any outdated pages that are no longer relevant to your site, or they could compress your online images.

Your site might need more complicated changes. If that’s the case – we’d recommend you contact an organic SEO services company to run an audit on your site. From here, they’ll make all the necessary changes to get your site up to speed.

4. Optimise Your Page for Mobile Viewing 

Did you know that almost half of all global web traffic comes from phones? What’s more, Google tracks websites’ mobile page loading speed to use as a key metric for online ranking. 

It makes sense to optimise your site for mobile for two reasons. Firstly, it makes your site accessible to a wider audience. It also enhances the online customer experience – there’s nothing worse than navigating a glitchy site on your phone. And, of course, it improves your website ranking and site strength in the eyes of Google. 

A strong, highly ranked, and mobile-optimised site is more likely to attract traffic from your target buyer.

Optimising your site for mobile isn’t a simple process, though. Nonetheless, it’s a non-negotiable. Basically, you’ve got to ensure that it looks great, works well, and loads quickly on a mobile phone – no matter the browser or device your audience uses.

We’d recommend working with an expert team to get this done right, and quickly – reducing the likelihood of losing time to website maintenance.

Looking to Outsource to an Organic SEO Services Company?

Earning organic traffic to your site increases your search engine ranking and pulls high-quality leads to your site. Strong SEO strategies also grant you access to helpful data, enabling you to strengthen your overall business strategy and even update your services. 

This way, your SaaS business stays connected to its existing client base and keeps them satisfied. It also improves your customer’s online experience, which is great for keeping long-term customers loyal. A single SEO strategy has the power to maintain your client base, improve your offerings, and increase your overall subscriptions. 

Goodman Lantern is an organic SEO services company specialising in improving organic traffic to your site. We have a global team of expert SEO writers, researchers, and strategists that can help optimise your site and content. Feel free to browse our website for more tips, or get in touch with our team if you’d like to boost your website ranking and grow your online traffic.

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