Originally published October 13, 2015 , updated on May 31, 2023

Identifying and defining new market segments can present many exciting opportunities. When done in a professional manner, it is possible to find a new niche for your company’s product or service. That can happen even in today’s crowded Business World. Well, there are many steps in the process. But there are a few steps that feature prominently at the top of the list of priorities.

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The first step is to come to terms with defining your target market. You can go into as much or as little detail as you like when defining a target market. The more detail you provide, the better the market segments plan turns out. Key identifiers may include geographical location, demographics, and even cultural or religious beliefs. The more confident you are about your segment definition, the better.

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Once phase 1 is completed, it’s helpful to go a little deeper. Success lies within the details, which can be ironed out by asking a few key questions. Arguably the most important question of all is whether or not the segment you have defined is large enough to support your business’ product or service. This will help you get an idea of whether or not this segment will fit in with your company’s business model.

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The third step involves taking an even closer look at your existing data. Many types of data will assist you in your entry into a new market segment, such as the current purchasing habits and patterns within your desired market. The key is to focus on gathering as much information as possible.

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Following these steps doesn’t in itself guarantee you success, but will go a long way in helping you to bring it about for yourself. When in doubt, do more research about market segments and don’t be afraid to ask question

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