Originally published December 13, 2021 , updated on August 23, 2024

We live in a digital age with technology and information at our fingertips. If we want to know something, we search for it and we usually find the answer. The power of search engines, like Google, has revolutionised how we live. 

Search engines have also completely changed how we consume products and services, and how we conduct business. Consumers search for services online and make their purchasing decisions based on what they find. 

This is where content writing becomes so important. A consumer will always search for more information on your brand or business before making a purchase or subscribing to your service. A succinct piece of content could effectively be the piece of information that makes the sale. In contrast, a bad review or poorly-written newsletter could be what drives potential buyers away.

A good content writing company can make the process of achieving positive reactions seamless and easy. Professional content writers will craft articles, blogs, web pages, white papers, newsletters, and any other written works that are right for your audience. All this will boost your business online.

But why exactly does a professional content writing service matter for brands and businesses? Let’s delve deeper and understand how finding the best content writing services can take your business to the next level.

Why Is Content Writing Important for Businesses?

Concise, clear, and consistent content impacts a brand more than any other marketing effort. 

Content marketing boosts your brand in a few ways. The best content writing services will ensure that your posts can deliver on all these points. 

Content writing serves to inform the reader. Articles and blogs that are helpful rank better with search engines. It builds trust with your consumers who are more likely to see you as a credible business.

Professional content writers will ensure that your posts are tailored for SEO boosting. A search engine relies on unique and specific keywords to rank websites. Services offered by content writing companies, such as Goodman Lantern, will ensure that a list of your business-unique keywords is factored into every piece of writing. This will help your brand increase subscriptions and grow faster. 

Consistent brand messaging is not only necessary for the acquisition of customers, but for the retention of customers too. Written pieces allow your audience to engage with your brand and form a deeper relationship. Content also covers every single aspect of your business including websites, social media, print marketing, and more.

As the old saying goes, “Rome wasn’t built in a day”. The same goes for a blog or a website. Content marketing needs to be a consistent effort to drive your brand. The best content writing services will reinforce meaning for brands with articles and blogs. The best articles inform and engage your readers while boosting your marketing efforts. 

Still not convinced? 

Content marketing has a proven track record like no other form of marketing and the statistics will astound you. 

Let the Facts Speak for Themselves

The purpose of content writing is to market your brand. This is done with relevant written pieces that provide insight and build credibility for your brand.

Your content marketing strategy is as important as any other marketing effort for your business. In fact, it may be the most important effort as you communicate to your customers how you can solve their pain points. 

There are some fascinating statistics out there that reinforce how crucial content marketing is. 

77% of companies say they have a content marketing strategy. With this in mind, can your business afford to not have one? Outrun your competition with the best content writing service.

Growth in unique site traffic has proven to be 7.8x higher for companies with a content marketing strategy than those without. 

Plus, content has proven to boost engagement. 72% of marketers say that content increases engagement. 

Optimised content is even more important. 95% of people only look at the first page of search results. Your posts need to be optimised with keywords to always rank on that first page. 

What Does Great Content Writing Look Like?

Making use of a content writing company that ensures professional content writers is a great starting point.

Professional pieces are well-researched. Your blog posts or articles should showcase the extensive knowledge your business has of your industry. It should educate your reader and establish your business as a thought leader. Great content will include accurate statistics and metrics that boost your credibility and support your business claims. 

Great content is keyword optimised, but not keyword-stuffed. Your industry will produce a list of keywords that are necessary for a search engine to understand the context of your website. When your customers enter a search term into Google that might contain some of your keywords, it will help your website to rank on the search page. When you have relevant keywords in your pieces, a search engine will also recognise this content as being useful. So when your content is useful, you rank higher. This is nullified if an article is stuffed with keywords to the degree that it’s no longer readable. It’s a careful balance, but the best content writing services know just how to strike it.

Backlinks will also form part of a good content strategy. Backlinks represent a vote of confidence from one site to another. This is much like a referral from another person. A search engine picks up when content includes backlinks and drives up rankings. 

Why Does Content Writing Matter for Brands and Businesses?

High-quality content is a way to make your brand stand out and connect with consumers. Content improves audience engagement as well as retention. It has important benefits for businesses too.

All businesses offering a service need content. Consistent content writing is a superb way to inform your target audience. It helps them to understand the benefits of the service you provide.

Don’t assume it’s easy for your customers to understand your business like you do. Pieces crafted by professional content writers ensures that readers understand your services. This will improve both your business’s online presence and your brand reputation.

The best content writing services will research and explore a topic and deliver more information for your brand. This will contribute to the growth of your business. Here are a few reasons why content matters for your business. 

It Helps You Stand Out From Your Competitors

Statistically speaking, 58% percent of consumers are not brand loyal. Regular updates is an excellent way to constantly keep up the fight for your target market’s attention and stay top-of-mind. The best way to rank above your competitors is with great content. You can also be seen as more credible than your competitors by staying relevant and engaging with your market share. 

Content also builds brand recognition for your business. Did you know that 90% of purchasing decisions are made subconsciously? Content writing services can ensure that your posts stay in the minds of your consumers long after they’ve scrolled on. 

Establish Yourself as the Expert in Your Industry

A well-written article or white paper goes a long way to establishing your business as a thought leader in your industry. The more your customers are exposed to your brand, the more recognition you get. This, in turn, drives the market to see you as a knowledgable, which builds trust and fuels a connection between your business and your audience. 

When your business publishes valuable content it helps to establish your company as an authority in your industry. Yet, people are constantly bombarded with words, so the key here is quality over quantity. A professional content writing service can help you with both. Receive quality content that meets your deadlines with Goodman Lantern.

Professional Content Writers Can Help Drive New Leads

Content that is niche to your industry is key. To go deeper, your content should be aimed at answering your target market’s questions. This will make it valuable. When you start answering  people’s questions with your blogs or articles, you start converting these people into potential leads. Your content is a huge component of lead generation. The more quality pieces you put out there, the more chance of driving leads you have for your business. 

Earn Trust With Your Followers and Customers

Adding value is one of the best ways to build trust with your audience. Content is one of the simplest, yet most effective ways to add value. When you deliver timeous advice and answers to your customer’s questions, you increase your credibility. 

Secondly, when your content is industry-specific and speaks to trends and industry news, your audience recognises your insights. This again establishes trust and keeps your customers coming back for more. 

Your business articles will empower your readers by giving them the information they need to purchase your product. At the same time, your written works show your customers what they can expect from you. This helps to earn your reader’s trust.  

What Is Good Content for a Business Website? 

Professional content writers understand that great content is what separates a good website from an incredible one. Articles that are too wordy will make your readers lose interest. Too little information will leave a reader uninformed and they will search elsewhere. This could potentially drive them into your competitors’ arms.

Apart from a balance of great writing and ideas, a good content writing service will ensure that SEO is at the forefront of your content strategy.

Content is every piece of text that can be found on your website. Here are some of the most important pieces of content your business needs to include in its strategy: 

• Your company profile and about us page
• Blog Posts
• Press Releases
• All products and service descriptions
• Downloadable content
• Articles

How Can the Best Content Writing Service Help My Business? 

If your business has established a niche in an industry for itself – we can bet that you don’t have time to focus on writing. You need one of the best content writing services in the world. You need Goodman Lantern.

It’s All About the Big Idea

Idea generation is a huge part of content creation. Our services include coming up with trendy and relevant ideas. This means a team of professional writers will work hard to research the most current and insightful facts for your business. 

Stay On Top of Google

SEO copywriting is a skill. At Goodman Lantern, our global team of expert writers has experience in SEO copywriting for a range of industries. We tailor all content to include the most important keywords you need to rank on Google.

Save Time, Focus On Your Business

Content writing can take up a huge part of your time. When you have a business to run, you need to focus on innovating for your service. Outsourcing our content writing will free you up for other important business tasks. Plus, you’ll have peace of mind that with Goodman Lantern your quality content will be delivered on time, every time. 

Stay Updated

Regular updates to your website are so important. It’s not only your customers that love fresh information. Google does too! New content will keep your customers coming back for more. It is also recognised by Google, which sees the new content and drives up your search ranking.

Goodman Lantern offers professional content writers for a diverse range of clients.

If your business needs content writing to compliment your current digital strategy, reach out to Goodman Lantern. We ensure that our content connects with audiences and builds opportunities for leads and future business.

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