Originally published January 11, 2022 , updated on August 22, 2024

With so much content available online, audiences are spoilt for choice when reading digital content. But, not all content is created equal. There is a desperate need for quality content that informs, entertains, and engages with customers. This is where marketing articles come in. To compete in the digital world, your company needs to be investing in professional article writing services. 

What Are Marketing Articles? 

A marketing article is so much more than a blog post. It serves to do more than entertain your reader. A marketing article is a high-quality piece of information. It is used to advertise a business, product, or service. This can be a powerful tool in your arsenal! It helps to boost your online presence and outrank your competitors. These articles are best outsourced to article writing services and can feature on many platforms, including, but not limited to: 

• Websites (your own or those of news agencies)
• Digital directories
• Social Media, but especially LinkedIn.

The Benefits of Marketing Articles

It’s highly recommended to make use of a professional article writing service. With an agency, you are afforded all the skills of the writers working on your content to boost your brand. There is a multitude of benefits that come with marketing articles, one being that they give you an edge over your competitors. 

A professional writer will tailor your content with your unique and niche keywords. They will also aim to get as many backlinks driving traffic back to your site. A marketing article does this and so much more. 

Good quality pieces of writing are effective at establishing your credibility as a business. They also improve search engine results for your brand. Your traffic is likely to also increase from relevant websites linking to your content.

Your brand reputation benefits from marketing articles. The more useful and unique the content is that your website puts out there, the more readers and customers you will attract. This all contributes to your authority within your industry. 

Let’s explore these benefits a little further as we take a deep dive into how the best article writing services can put you a step ahead of the rest. 

Article Writing Services Help to Retain People on Your Website

The best marketing articles offer advice that is useful and actionable. The action you want the person reading your content to take is to buy or subscribe to your product or service. 

Content is now more important than ever on your website. Consumers want to do more research on products and services than ever before. In 2021, almost 70% of online shoppers read between one and six reviews or articles before opting to buy a product. 

A marketing article should be informative. It should aim to deliver more information about your product. This is something that consumers want to see. So the more consumers your article can bring onto your website, the higher your chance of retaining them. This gives you a good chance of converting them to a lead. 

Better Domain Authority

Higher-quality content like longer-length marketing articles serves to inform your reader. A professional article writing service can ensure you do this properly. This will subsequently increase your readership and website retention. All this adds up and Google recognises it as a perceived level of authority and relevance, leading to better domain authority. This leads to our next point.

Better SEO

Better domain authority leads to better search engine rankings too. Each marketing article added to your website is recognised by Google and is indexed by the search engine. You want more high-quality pages indexed by Google because it will bump up your ranking. This increases the likelihood of your business appearing for a relevant search. 

The key here is a high-quality article. To ensure this meets the standards that Google’s algorithm expects, be sure to use the best article writing services. 

Increased Referred Website Traffic

Your business would benefit from investing in a content strategy. Plan to consistently release articles on your website. This increases your chances of referral traffic. People love to share content and refer to content that is helpful and meaningful. 

An article writing service could also assist you with a guest or ghost publishing strategy. This consists of an exterior site writing content about your business, referring back to your website, driving traffic. 

Increased Credibility and Authority

Consistently publish marketing articles that speak about niche problems in your industry. It’s vital that your content explains how your product and service can solve these problems. When you release articles that display thought leadership, it establishes you as a voice of authority. This all boosts your credibility. A credible source is what you ideally want to be known as. It shows your business as reliable and as a figure that can be trusted. Trusted brands and businesses convert leads to sales. 

Better ROI

Article writing services offer an incredible return on investment. These services are cost-effective, and therefore, offer incredible value for money. Many of the best services are compounded with planning, editing, and distribution teams. 

As you deliver more articles to your website, the results will compound. A professional content writing service can make this easy. They will improve search engine rankings, domain authority, and customer retention. That is to say, marketing articles will help your business achieve exponential growth. 

The demand for answers to all business-related questions has moved online. Can you afford to not have a content strategy as part of your marketing plan? Complement your sales strategies with a professional article writing service. The results will certainly astound you. Expect to be placed on a growth trajectory when you improve your content marketing game!

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