Originally published April 20, 2022 , updated on July 31, 2024

Video content is the future. 

It’s easy to digest. It’s engaging. It lingers in the minds of the viewer long after it’s been watched. And, today, it’s the most popular way to consume content. 

For brands, it’s a medium that cannot be ignored. In fact, for a fantastic marketing strategy, your brand needs to include videos. 

There’s just one catch. Production is a time-consuming process. 

To ensure you are releasing quality content, it’s wise to consider outsourcing this creative process. A video marketing agency can help you with this production from idea inception to final-stage delivery. 

What Does a Video Marketing Agency Do?

A lot goes into the visuals you see in a video. Research, planning, scriptwriting, and editing are all part of the process. When you hire a video marketing company, they will work with your business to make your idea come to life.

A digital video marketing agency can assist you with the two major stages in the process. Number one is the creation. This involves scriptwriting, production planning, shooting, and editing. The result is a polished, easy-to-understand brand video. 

The second stage of marketing is the distribution cycle. It’s a stage that’s often overlooked, yet it’s essential to get it right to ensure a good return on investment. Once your creation is exported and ready for release, video marketing services will ensure it’s posted and featured on the platforms it needs to be for maximum exposure. This team will also assist with the necessary marketing to help your piece gain more views, engagement, and revenue on these channels. For example, your agency might produce a teaser to post on Facebook, enticing viewers to click through to the full-length video to watch on YouTube. This is all part of a holistic marketing strategy. 

Consumers want to receive brand information in the easiest way possible. Today, around 72% of customers prefer to learn about a product from a video. Many businesses are adopting this advertising strategy. As a business owner, you don’t want to miss out on this opportunity to speak to your customers. This article will explore the benefits you can expect to see from working with a professional video marketing company. 

They Increase Consumer Engagement and Information Retention

Engaging with your customer is an integral part of getting them to remember your brand. Nothing is more attention-grabbing than moving content. Nurture your leads and keep your prospects coming back for more with engaging video content. 

When this content is well-produced, it can captivate your audience. A video is a great medium of teaching your consumer more about your brand with exciting footage, visuals, and narratives. Additions like music and motion graphics can make this fun. The more memorable your production, the more your viewer will retain information about your brand. 

Create Brand Loyalty and Build Trust

The modern-day consumer does a lot of research before making a decision to purchase. Many customers will do online research to make sure they will be buying a reputable product or service. A lot of consumers tend to stick to brands they already know. That’s why your business wants to be seen as a trusted brand. You need to showcase your industry expertise or product values consistently to achieve this. 

A video marketing agency can help you with this. This engaging medium can be used in so many ways to establish credibility with your product or service. For example, you could offer reviews that showcase how to use your product. A step-by-step guide is one of the best ways to show off your product and gain trust. 

For example, you might be a cosmetics company selling eyeshadow. Visually demonstrating new looks that can be achieved with your makeup palette is value-added content. It helps your product be seen in a favourable light and stand out. A consumer trusts that your product will work and help them achieve the look they are going for. This is a simple way to help your brand gain trust and will also lead to brand loyalty. 

Build a Brand Persona and Increase Awareness

Your business is a professional entity. Yet, this doesn’t mean it can’t have fun and create a brand personality. Video marketing is fantastic for building a brand persona and having fun with your product advertising. More memorable adverts will make a viewer laugh or cry. A video content marketing agency can help your business bring these emotions into your production. Make your audience feel something with your content, and you are sure to be remembered. 

Your content can also do a lot to educate your consumer about your business. This can showcase your brand values and explain why you are different from your competitors. The more you can educate your viewer on your business, the more you build brand awareness. This should be a goal for every company. You want to be remembered for your service. The next time your consumer needs a product or service you offer, your brand will be top of mind. 

Drive Website and Social Media Traffic

Video content is adaptable. It is not confined to one platform. It’s not even confined to its original form. 

When you produce a video, it can be edited into shorter portions. It can also be edited for different platforms, such as an Instagram reel, which thrives on portrait shot content. Longer-length productions are ideal for YouTube, while a shorter snippet of the same content is better for Facebook. 

Use your content to help drive traffic to your website and social media. For example, if you post on YouTube, you can ask consumers to subscribe to your channel or even ask them to visit your website. Posting on social media will increase your traffic and grow your brand presence on more platforms. 

Videos have the potential to also go viral. Make sure you invest in creating one with a video marketing agency to put your business on the map. A reputable content marketing agency, such as Goodman Lantern, can help you create and distribute your productions. Contact us, and we’ll formulate a marketing strategy that can work for your website, YouTube, email, social media, and more. 

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