Originally published February 14, 2022 , updated on June 17, 2024

Taxes, debtors, creditors, and bookkeeping are mandatory tasks. Because of this, accounting is an essential service. But just because it’s essential doesn’t mean it isn’t a saturated market. If you are an accounting professional, your business likely faces a lot of stiff competition. 

Advertising and marketing for your accounting business are crucial to compete. Digital marketing is essential to rank well online and outdo your competitors. Content marketing is the perfect strategy to use for an accounting blog. It will boost digital marketing efforts. Professional ghostwriting services can get your accounting firm noticed. It may be worth investing in ghost writing services to help increase your visibility.

Accounting itself is a full-time profession. As a business owner, you have a lot to focus on. Regulations, managing a team, administrative duties, and delivering services are daily tasks.

You don’t have time to write a regular blog article. This is why making use of ghost writing services will benefit your accounting firm. Don’t let blog writing fall down your list of things to do. Use the services of a professional agency and enjoy the rewards of content marketing.

In this article, we’ll explain what ghostwriting services are. You’ll understand how they will benefit your accounting firm and how you can find the ideal service. 

What Are Professional Ghostwriting Services?

No, it’s nothing spooky or scary. A ghost writing service is a team of professional writers who anonymously write for your business.  They could offer anything from blogs to press releases to white papers. 

The point is that their name never appears on the pieces they deliver for you. You can either choose to post the content without a writer’s name, brand it with your name, or brand it as your business. All rights to the piece will remain yours once delivered. You can publish and use it as you like. 

Many businesses like to use ghostwriting for members of their executive teams. An agency will write articles that can then be released with a byline by the executive. This builds trust and credibility for the executive and the accounting firm. 

How Will Professional Ghostwriting Services Help You?

A professional ghostwriting service will offer you a team of writers. With a team comes writers versed in the art of writing for financial, corporate, and accounting businesses. These professionals deliver blogs quickly, and they will be well-researched. 

Here are a few ways ghost writing services can help boost your accounting blog. 

Creation of Relevant Content That Informs Your Audience

As a professional accounting service, your clientele needs to know they can trust you. Blog articles are an excellent way to inform your audience of your services and demonstrate your expertise. 

Ghost writers can write on different topics centred on the field of accounting. This will show your customers how much value you can add. The more information you can give your customers, the more likely they are to trust you. 

Search engines also love relevant content. So when a ghostwriter keeps publishing content that is relevant to your industry, you’ll rank better online. 

They Can Help Improve Your SEO

Speaking of relevant content. Not only will a ghost writing service write blogs that are well-suited for your industry. They will also write blogs that contain your ideal keywords and phrases. All this crafted into a well-written blog will help boost your search engine optimisation. 

A blog is also an excellent way to answer questions your customers might want answers for. Your service can produce consistent blogs that answer accounting-related questions. Google will recognise this as helpful content. This is another way to rank better with Google’s search engine algorithm. The better you rank, the more people are likely to discover your brand and opt-in for your services. 

Blogs Can Establish Your Business as a Trustworthy Accounting Firm

The more content readers can find online about your business, the more likely they are to trust you. Articles on your services, cases studies, and tips build credibility. 

The more trust you gain online, the more likely you are to sell your service and garner new clients. 

How to Choose the Ideal Ghost Writing Services

There are many content marketing agencies out there. Not all agencies are created equal, though. When choosing a professional ghostwriting service, you want the best possible return on investment.

An established content marketing agency is likely to deliver the very best results for your accounting firm. Here’s how you can ensure your investment will be worthwhile.

Ask For a Trial Piece or Samples

You could ask for a no-obligation trial piece before you commit to a long-term relationship with an agency. Doing so will help you see if their style and research methods suit your company. A reputable agency would have no problem delivering this. 

You could also request previous samples of written work. This will indicate if you like the writer’s style.

Ensure They Can Meet Deadlines

For a blog service to work well, you need articles delivered consistently. Set realistic deadlines and ensure your professional ghostwriting service can commit to them. A professional agency will have a team dedicated to working on your content at all times, giving you peace of mind. 

Check That They Are Open to Feedback 

Since you are an accounting expert, no one will know what’s up quite like you. Commit to working alongside ghost writers and linking on video calls. Together, you can come up with insightful, industry-relevant topics. Don’t be afraid to ask the agency if they will be willing to have constructive feedback. After all, you are the expert and your insight will contribute greatly to you receiving the best blogs to boost your accounting firm. 

Ensure They Know How to Write for SEO 

The entire point of having a blog is to boost your SEO and website traffic. This should lead to more usage of your service. You should always ask ghost writers what their SEO writing abilities are. You could even ask for references, or get them to demonstrate their SEO process in a trial task. 

If you use a professional ghostwriting service, you can be assured that a team of SEO experts backs them. Along with them, the writers and editors will ensure your article is SEO optimised. 

This service will offer you so much more value for money. Focus on your accounting business’s success and let Goodman Lantern focus on the success of your content marketing. We have a team that will offer a full scope of ghostwriting services to make your blog run like clockwork. 

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