Originally published November 14, 2022 , updated on May 25, 2024

Credit unions need to highlight different loan services to potential borrowers. Mutual fund managers need to earn the trust of their audience. And insurance companies need to break down complicated terms and conditions. So, what’s the best way finance businesses can achieve these different goals? One approach is to hire expert financial content writers. 

Investing in effective copy can offer great returns, such as increased customer engagement, better conversion rates, and more sales. But every investment has its risks. If a company’s content isn’t tailored to the target audience appropriately, it may not deliver the desired results. Finance companies can reduce such risks by hiring expert financial content writers.  

Content writing for financial services is nuanced and challenging. So, it’s well worth having a financial copywriting expert in your corner. These professionals are versed in navigating cluttered online spaces, attracting diverse target audiences, and managing in-depth marketing campaigns. 

In this blog, we’ll dig into what financial content writers do and how they can benefit businesses. We also share our top tips to help businesses hire the right writers for the job.

What Do Financial Content Writers Do?

A financial content writer is a professional who specialises in crafting articles, blog posts, or other written materials for finance companies. Their target audience can be any group, from veteran investors to traders to the larger finance community. It’s not uncommon for these specialists to write content for readers who have an interest in stocks, bonds, or other types of banking instruments. This kind of audience isn’t necessarily clued-up on industry jargon, so financial content writers need to be able to cater to the layman as well as the experienced financial professional. 

Financial copywriting experts can cover a range of topics. At times, they’ll write sophisticated pieces on niche topics, and at other times they’ll break down complex concepts into simple terms. So the best financial copywriters are able to craft content any which way, from research-heavy case studies to catchy social media posts. To do this, financial content writers need a strong grasp of the finance industry and its services. They also need an acute understanding of their readers. This is what helps them communicate clearly and concisely to a broad and diverse audience.

Fulfilling the needs of such a complex range of readers is a tall order, but it’s a necessary one in the age of information. Businesses that want to fulfil the content needs of their target audience tend to outsource to experts to get the job done properly. If that’s something your business is looking into, there are a few things you should know before you start.

3 Things to Know Before Hiring Financial Content Writers

1. Quality of Writing 

The first objective for any business looking to hire a financial copywriting expert is that they reap high-quality copy. Writing for the accounting and finance sector isn’t a simple task. It takes skill to translate a complicated subject into easy-to-grasp concepts for your audience who might not be well-versed in the subject. Expert financial content writers take the time to understand the target audience and write to engage them specifically. 

Where amateur financial writers may make the mistake of clumping complicated concepts into dense paragraphs, experts will ensure each sentence fits neatly into the whole. They can craft copy that’s easy to digest and simplifies complex topics for the casual reader. Moreover, companies need writers who can generate large volumes of copy without compromising on the quality of writing. A good financial copywriting expert can maintain readability, clarity, and accuracy – even in large volumes. 

2. Industry Experience 

A company’s pick of financial copywriting experts must account for their level of industry experience. Anyone writing about financial topics should have a clear understanding of the different sectors within the industry and how they all tie together. Perhaps most important of all, these writers need to be able to educate and entertain within each piece without losing the accuracy that this type of writing requires. 

Hiring financial content writers with industry experience is crucial. The finance industry is competitive and fast-paced. Companies need writers who understand the industry landscape and can help them navigate it. The candidates must be able to write copy that can cut through the clutter and outperform competing information. This is important because it’ll make a memorable impact on the target audience and help them pick a specific brand over others.

3. Breadth of Services

Content writing for financial services goes beyond writing. For instance, writing whitepapers, eBooks, and case studies requires thorough research. Since these are quite common formats in the finance secretary, the financial copywriting expert you hire must have excellent research skills. Most importantly, they should be discerning and also analytical about the research they conduct, drawing comparisons between relevant facts and cutting out anything that isn’t ultimately true. This can be a complicated process, and every piece should be fact-checked, which is why there is a need for additional services.

Phenomenal copy needs editing and proofreading services to give it that extra touch of professionalism. Print and digital materials need formatting, publishing, and distribution. Moreover, everything from an online blog to a newsletter requires SEO. These additional steps are essential because great copy won’t get the desired results alone. It needs strategic promotion and planning to get the right content in front of the right audience at the right time. That’s why it makes sense to hire a team of financial content writers that can provide all these services. 

Overall Benefits of Hiring a Financial Copywriting Expert

Having a financial copywriting expert by your side has several benefits. First, companies can be confident that their copy will meet professional standards. This can help build trust and credibility with their target audience. 

Second, hiring a copywriter can save businesses valuable time. They won’t have to spend time finding the right words or editing large pieces, and therefore. that time can be spent on more pressing tasks. 

Lastly, hiring a copywriter can help companies stand out from their competition. Writers help uncover a distinct brand voice and identity that helps businesses resonate with their customer base and differentiate themselves from other brands. 

Looking to elevate your marketing campaigns? Goodman Lantern’s financial content writers are the experts you’re looking for. Book a discovery call today, and our team will help you figure out your next steps!

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