Originally published June 30, 2022 , updated on July 27, 2024

Did you know that the average person consumes over 11 hours of media per day? People use search engines to find the information they seek for many of those hours. Getting on Google’s good side can introduce a steady stream of clients for your financial services, but SEO isn’t exactly a secret. Many brands compete for the coveted spots on Google. It’s easy to get overwhelmed as you look at the competition, but financial content writing services can help you land those prime positions on Google. We will outline some of the ways financial content writers can strengthen your brand and increase your revenue.

Finance Content Writing Services Improve Your Ranking

Articles enable your website to rank well with algorithms. Financial content writers know which keywords get more relevant visitors to your website. These writers look for keywords that have mismatches between supply and demand. Some keywords generate significant search volume, but few competitors have relevant articles that address the search query. 

Keyword research has a steep learning curve that involves using the right tools and knowing how to incorporate the keyword in your content. The top finance writers skillfully balance keyword integration with engaging content. Some content creators write for robots instead of people. These writers sprinkle keywords throughout the text without any regard for engagement. Other writers produce engaging content but forget about keyword placements. You may have a great piece of content for your existing audience, but it may not help you attract new customers. Spending more money on the top writers enables you to avoid the headaches and obtain the perfect blend of optimisation and engagement.

Publishing More Blog Posts Puts You in Front of Your Audience More Often

Many business owners focus on acquiring new customers. Getting more customers increases your potential revenue and can lead to further expansion. Customer acquisition is a great focus, but you should also acknowledge your existing audience. It’s easier to encourage a past customer to buy more from you than it is to convert a prospect into a first-time customer. 

You need a reason to show up in front of your audience. Seasonal discounts and promotions help you get in front of your audience, but your customers will get tired of endless pitches. Blog posts solve this problem. You can produce free content for your audience that answers their questions. The free content will strengthen your relationship with previous customers and can lead to more sales.

Finance writers can use blog posts to direct visitors to your offer. If you offer loans, a finance writer can produce a blog post about getting approved for a loan. Your audience likely wants to know how to get financing for their big-ticket purchase. At the end of the article, the writer can teach readers how to get a loan and mention your offer. Some lenders want customers to fill out a simple form to obtain a free quote. Lending companies can ask their financial content writing team to insert those prompts. 

Articles gain traction and build trust with your audience. Calls to action also turn those articles into income streams. You can educate visitors about your financial products and solutions and entice them to become customers.

Content Continues Driving Traffic to Your Product

Advertising campaigns can give you a quick boost in traffic, but the traffic stops overnight when you turn off the ads. You also have to monitor the ads to make sure you’re still achieving desirable conversion rates. A content marketing agency can watch over your ads and make the necessary adjustments, but ads still don’t last forever.

Blog posts are different. Content writing for financial services provides content that can continue driving traffic to your brand for decades. The content won’t disappear if you stop paying content writing for financial services. Your articles continue to attract new visitors and build trust with your audience. 

Publishing blog posts that rank well on search engines will also strengthen your website’s SEO presence. Several high-ranking articles will tell Google that your website is a reliable source of information. Google will then favour future blog posts and give you preference over the competition. This advantage makes it even easier to rank upcoming articles at the top of search results.

Financial content writing services can give your business this edge. Finance writers can produce content for your brand consistently. Each piece of content is another asset for your business that can help you win more search engine traffic. You can also promote these blog posts on your social media accounts. Quality content can help you grow on social media and drive more people to your website. Some finance writers will make articles and social media posts for your brand.

Financial Content Writers Can Also Produce Guest Posts

Publishing internal blog posts can lead to more sales and build trust with prospects. Each blog post becomes a part of your digital library, eventually turning your website into a one-stop-shop for readers. Publishing content on your website helps your brand, but limiting yourself to internal blog posts reduces your potential reach.

Writing guest posts for other companies has many benefits. You get your brand in front of their audiences. Some of their readers will visit your blog and buy your financial products. Other readers may come across your social media profiles and follow you on their favourite platforms. 

Guest blogging also comes with significant SEO benefits. You can publish your content on an already established website. Your guest post will piggyback off the blog owner’s previous efforts. This guest post will bring people to the blog owner’s site, but some of that traffic will trickle to your website. Guest blog owners let you include a link in the byline that directs people to your website. Some guest blogs also allow you to link to one of your articles within the guest post. Both links let readers visit your website and learn more about your brand.

Writing guest posts for several companies will give you one of the most essential assets for your SEO strategy: backlinks. Backlinks are links on other websites that point directly to your content. Google interprets backlinks as authority signals, and accumulating more of them will help your rankings across every keyword you are targeting.

Finance Content Writing Services Streamline Production

Most founders don’t have enough time to write internal blog posts. Even fewer executives have ample time to write guest posts. You can hire someone yourself or ask a staff member to write the articles. This approach can lead to issues with quality and communication breakdowns. You probably have enough tasks to juggle, and throwing content into the mix can cause overwhelm.

Financial content writing services streamline production. Agencies review your website and objectives to develop excellent blog post ideas. The agencies handle writer outreach, recruiting, and communication. You can continue working on other parts of the business without worrying about missing blog post deadlines. 

You also won’t have to learn the elements of writing a great article. Finance content writers know how to simplify complex topics for broader audiences. They can cover nuanced details such as how credit scores impact your ability to get a loan or what makes a great investment strategy. Writers also know how to make the content engaging, so visitors will want to learn about your brand. An agency vets the writers and finds the experts, so you get great content every time. You can do it yourself or look in-house, but that will require extra time and may not yield the best results.

Finance Content Writing Services Adjust to Data in Real-Time

Each published blog post provides you with new data points. Analytics will reveal how your visitors engage with your content, how your calls to action convert, and which keywords drive the most traffic. Every strategy starts with assumptions, but the data becomes clearer as you create more copy. Financial content writers provide the articles, enabling you to get more data quickly. Article writing services won’t stop at providing data. They will also review the data and make adjustments to your strategy.

Failing to interpret data and adjust to changes can hurt your market share. Some businesses shut down because executives stopped focusing on the data and what their customers told them. Staying focused on the data helps with sustainability and growth. Brands can tackle data for a marketing strategy in several ways.

Some brands focus on several categories but soon discover that some blog post topics convert better than others. Instead of writing copy that won’t convert well, finance writers focus on article topics that gain the most traction. Some agencies will assess how content integrates with your entire strategy instead of only focusing on traffic numbers. They will connect optimal blog post topics with your best offers. This mentality ensures you see rising revenue numbers alongside rising traffic numbers. The two metrics both increase together in any successful digital marketing strategy.

Data points continuously evolve, and today’s best blog post topics may not carry over into the following year. Staying on top of the data and figuring out the central insights is challenging. The professionals can handle this responsibility and use these insights to increase your ROI. These services will keep you up to date on new initiatives and handle everything in the background. 

Writers Can Adapt to Your Business

Data constantly changes and reveals new insights, but businesses don’t stay stagnant. You may release a new financial product or come out with a new feature. Producing articles on these new projects can educate your existing audience and reach new consumers. Writers can adapt to your new offers and create copy that leads to them. Some financial companies add crypto features to their apps that lets their users buy and sell crypto. Suddenly, these financial companies can benefit from articles around cryptocurrencies. 

Finance writers can adapt to the sudden need and pump out this type of content. They can cover the basics of crypto, best practises, and advanced strategies. The writers will conclude their articles with a call to action promoting the new crypto feature on the financial app. Writers can promote the latest feature or promotional material each time you want to pivot. The articles will stay up forever and act as passive traffic drivers. Having these writers on your side gives you the confidence to accelerate, knowing you’ll receive copy that aligns with your company’s efforts.

Grow Your Business With Financial Content Writing Services

Financial content writing services help businesses capitalise on the growing demand for articles. Google processes over 5 billion daily search requests. Some people use search engines to learn about financial products and find solutions to their needs. Your business can provide the solution for your prospects, but you don’t want to be the greatest hidden secret.

Finance writers can create articles that put your business on the map. Consumers will search keywords related to your company and stumble across your brand. Writers provide the consistent blog posts you need to build momentum. The search engine visibility can help you hit revenue targets and set more ambitious goals for your company.
Writing blog posts takes a lot of time. You can hire a freelance writer, but you would then have to stay on top of that person and vet their work. An agency like Goodman Lantern can help your company gain market share and dominate the Google algorithm. We would love to work together so you can get more customers for your financial services. Contact us today to see how we can help.

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