Originally published October 21, 2021 , updated on August 29, 2024

The first thing to know before you dive into custom content is that it’s a bit different from general content marketing. Whether you’re writing a blog, an article, or need a custom research paper writing service, it’s important to know how custom content differs from the rest. 

If you keep up-to-date on our blog, you’ll know that content marketing is what gets people to your website. Custom content is everything they see that will keep them there. It’s content that is created for an existing customer, and not necessarily to attract new ones. 

SEO expert Neil Patel notes that “both content marketing and custom content are customer relationship processes that require unique and well-crafted content.”

Many things happen when you start making use of custom writing services, and when you create more custom content. Below, we list seven common results. 

You Offer More Value to Your Existing Customer Base When You Use Custom Research Paper Writing Services

As we mentioned above, custom content is there for your existing customer base. It’s the type of content you create in order to add more value to those who are already using your goods and services. 

As an example, let’s imagine that you run an insurance business. Your content marketing strategy may include stories that convince people to get insurance. Not only that, but you would use your content marketing to promote your insurance services in particular. In contrast, your custom content will speak to an existing client base. It could highlight features on insurance policies that clients rarely use but should be aware of. It is any piece of content that adds more value to your audience. 

This type of content goes a long way in customer retention. 

You Create a Trusted Voice in Your Sector

Custom pieces allow you to elevate your value and your voice in your sector. If you wrote a custom white paper or made use of a custom research paper writing service, it could potentially be a strong piece that others refer to. 

Custom content allows you to speak about your brand, your business, your offering, and your sector in an authoritative way. This authoritative voice has the potential to position you as a thought-leader and trusted voice in your sector. 

While the content itself speaks to an existing client base, the trusted voice could still attract new customers. This happens when your custom content is backlinked by other reputable sites or companies. 

Custom Content Creates a Content Bank That No One Else Has

Let’s be honest – content marketing can be a lot of the same things said a different way by different companies. Take the example of a company that provides an instant messaging service for businesses and intranets. They would create content that is similar to other instant messaging services. Doing so puts them in competition with a wider range of businesses, making it easier to become irrelevant.

Custom content allows you to create content that is specific to your brand and business. Perhaps you have a freemium business model. The custom content could detail the many benefits of a premium package for your brand in particular. It’s content that is only relevant to you, which is great for SEO. 

This is an excellent segue into our next point. 

Custom Content and Custom Research Paper Writing Services Will up Your SEO Game 

Content that is relevant only to your brand will help you rank highly when people search for topics that are linked to your business. Provided that you have used the right keywords, of course. 

Not many other companies will be using keywords associated with your business name and your brand. Less keyword competition means that there is a higher chance of your custom pieces being ranked by search engines. 

You Will Have a Clearer Idea of Who Your Audience Is 

In order to create custom content, you need to know who your audience is and what they need from you. Basic data should be enough to gauge the kind of content your audience is looking for. This is a good kickoff point. Insights on your first pieces will allow you to see what your audience likes or doesn’t like. Their engagement with certain pieces (or lack thereof) indicates the kind of content they’re looking for.

Do they want to know more about how your Gmail add-on works, and how it will help them? Do they want to know more about the app version of your SaaS offering? Answering these types of questions will help you in achieving a greater understanding of who your audience is. 

Uphold High Standards When It Comes to Content

When you are writing pieces that link to your business and brand, you want nothing but the best. After all, your words are an extension of your brand. 

Producing poorly written articles that have never passed the desk of an editor is bad for your reputation. It will reflect on your company standards, and may lead customers to assume that your offerings are of the same calibre. 

It is imperative that you release high-quality content. Take your time in searching for the right content marketing agency and then use the best custom research paper writing services . Consider their credentials, their background, and their areas of expertise before onboarding them. For more advice on this, have a read through our blog on what to look for when choosing a content writing agency.

Custom content is tricky to get right. Initially, you might struggle to deliver content that your customers need. But as you learn more about your audience, you’ll gain a deeper understanding of what kind of pieces they expect from you. A good content writing service will help you to do this faster. 

Once you have this understanding, creating custom content will become much easier. After some time, you will start to see the benefits of this type of writing. The results of custom content – and content marketing in general – won’t be seen immediately. Rather it builds up over time and you reap the rewards further down the line.

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