Originally published March 10, 2015 , updated on May 30, 2023

Crowdcube helped 105 Businesses Raise over £35.9 Million in 2014, add that to a successful advertising campaign throughout central London on the Tube and Cabs, the world’s first equity crowdfunding platform is one to know about.

So what is the key to a successful Crowdcube campaign? We took a selection of companies in the food & drink sector who have raised money recently and analysed why they were so successful.

Here’s what you need to know:

Taylor Street Baristas raised £1,713,500 although its target was £1,500,000 Good Egg Restaurants raised £216,080 although its target was £180,000 UBREW raised £93,140 although its target was £75,000 DeskBeers raised £111,780 although its target was £80,000

So why did these businesses go above and beyond their targets?

All of these businesses were offering a luxury service or product – Barista brewed coffee, market deli foods and crafted Beer. All of which The ‘Grab-and-Go’ ideal of a coffee shop & Deli, delivery direct to you.  The key thing to note here is that although most of these ideas are not unique or revolutionary, they are all building upon existing business ideas yet with an focus on exceptional quality.

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