Back to All Blogs

Do Your Secondary Research First!

Digital Marketing
1 Min Read

Originally published April 9, 2015 , updated on September 18, 2024

Tooltip
Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.

Don’t let its name fool you – there are many benefits in carrying out your secondary market research first. You’re basically getting the ‘easy stuff’ out of the way as secondary research already exists, the data has been captured, collated and published for you, although it may incur a cost to acquire depending on the data you’re looking for.
Examples of secondary research include Census Bureau data, encyclopedias, and analyst reports. (The Census is a great source of data, and the government makes it publicly available for free!) Another place to find existing, relevant data is with professional associations. Many professional associations actually fund research.

You should ensure that after you have completed your secondary research you are optimising your Primary Research by using the data you have found from your secondary research to produce better results and maybe even new insights.

Post Views: 302

Work With Us

Do you have a question or are you interested in working with us? Get in touch
×

Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)

info@goodmanlantern.com

"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager

    captcha

    Scroll to Top