Originally published February 2, 2023 , updated on July 11, 2024

In today’s digital age, many consumers turn to the internet to research products and services before making a purchase. So, any local SaaS business has got to have a strong online brand presence if they wish to attract and retain its client base.

Strategic digital content distribution is the optimal solution. Communicating your company message using various digital content platforms will propel your business forward, expand its audience, and, ultimately, establish your brand online.

In this blog, we look at the four main reasons local companies should focus on digital content distribution and the benefits this content marketing strategy could have on your business.

1. Attracts a Wider Audience

Using multiple content platforms is a highly effective way to boost brand visibility and win over your target audience. 

By creating a multi-pronged, cohesive content marketing strategy, your business can use different digital content distribution platforms to share messages across multiple channels simultaneously. Publishing online copy across multiple channels helps your business reach a wider audience and attract new, high-quality prospects. 

Different people use various content distribution platforms at different times. If you’re marketing a new product, for example, and you’re looking to target a new audience, you should post your copy on a platform that’s most likely to reach your target buyer. This doesn’t mean you should ignore your existing audience, however. 

This multifaceted approach to marketing means you can adjust the copy style and tone to suit different audiences. Introductory campaigns can target new prospects to warm them up to your brand. At the same time, you can target your existing client base with copy that reiterates the value they receive from your services. 

Since winning over new leads can be a challenge for growing SaaS businesses, using a content marketing strategy that targets multiple audiences across multiple channels, each with its unique message, is highly advantageous. It attracts new business, retains your client base, and boosts conversion rates whilst nurturing your existing client base.

2. Digital Content Distribution Improves Your Online Rankings

Businesses can use digital content distribution methods to boost their SEO rankings. A well-planned content marketing strategy can increase local businesses’ visibility on search engines like Google, which attracts more organic traffic to their website.

A content marketing strategy that adopts a multichannel approach to sharing online media is an excellent way to funnel traffic to your website from multiple streams. The more traffic directed to your site, the higher it is indexed in its respective search engine. 

Along with a high-ranking website, a brand with a strong social media presence adds credibility. Credibility and visibility are key to attracting a wider audience while strengthening your brand image. This is important if you want your business to stay competitive in a growing market.

3. Encourages Authentic Engagement

By creating and sharing valuable content, local companies can foster a sense of community. They will also establish themselves as thought leaders in their industry. Content that is distributed across multiple platforms enables local companies to engage with their customers. It builds relationships through social media, email marketing, and other online channels. 

Cultivating a community requires engagement, and digital content distribution creates this type of engagement. Engaged social media pages are more visible and more easily discoverable. They’re also more trusted by their audience, which, in turn, attracts an even larger audience since trust fosters trust.

Not only does engagement enhance visibility, which then widens your audience scope, but it also funnels traffic to your site. And a site with high traffic is pushed to the top of the search engine results. It’s a win-win.

Leveraging multiple content distribution platforms to advertise your brand also ensures that your copy meets the right people (people who are actually interested in your brand). It also ensures that the messaging they receive aligns with where they are in the sales funnel. This is beneficial in that it results in successful lead generation. 

Highly engaging posts and a strong online profile also maintain your client base by keeping your brand connected to its audience. This connection further adds to the positive snowball effect when it comes to brand, audience, and customer growth.

As mentioned above, engagement also fosters a sense of community. This is key in an online world that could otherwise seem cold and impersonal. This appeal to human connection also differentiates your brand, making it stand out online, successfully winning over and maintaining a wider audience.

4. Digital Content Distribution Develops Brand Awareness

We’ve already established the importance of having a strong online profile and brand presence. Your customers need to find your business and its related services no matter where they search – be it Google, Facebook, or email. 

Digital content distribution can help local companies build brand awareness and establish their brand online. By consistently publishing high-quality messaging and engaging with their audience across a variety of touchpoints, local companies can strengthen their brand. It helps them differentiate themselves from their competitors.

What’s more, potential customers are able to find services or online copy that matches their exact query or their current interests, therefore fulfilling a ‘need.’ This ‘need’ is either in the form of valuable information or in services offered. They ultimately solve your client’s problem in a way that’s streamlined and stress-free.

Let’s Work Together

The subscription economy has boomed, and there’s no indication that it’ll slow down. This is positive news for budding SaaS businesses. But it also means they’ll require more innovative ways to stay relevant in a flooded online market.

Digital content distribution is an innovative way for companies to reach and engage their ideal buyer profile successfully. A boosted audience and strong online profile are key to building a solid brand name. However, a strong content marketing strategy can be challenging and time-consuming to do in-house.

So, if you’re a SaaS business owner looking to get started on your own content distribution strategy, contact the Goodman Lantern team to assist. With years of experience behind us, we will personalise a plan for you. It’s backed by up-to-date data and tried and tested methods that are sure to grow your audience and solidify your brand name. Contact us today.

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