Originally published November 20, 2021 , updated on August 27, 2024

Did you know that creating content and developing a brand voice are two of the most important things you can do for your business? And by content, we don’t just mean written pieces. There are various forms of content, and a podcast is one of them. In the latest Tech Brains Talk podcast, Goodman Lantern Founder and CEO Raj Goodman Anand shares his insights with the host.

Raj mentions that regardless of the format of content you decide on, it’s pivotal to share about your company’s value and the solutions that you provide.

In this episode of the Tech Brains Talk podcast, Raj chats to Flavilla Fongang about how to create great content and a distinct voice – a voice that separates you from the noise in the market.

Content Tips for Better Brand Voice

Raj and Flavilla touch on a few key things to remember when creating content:

• Your content should be created with your target audience in mind
• Your content needs to be about engaging with customers
• You need to create relevant content that will help people make a buying decision

Host and guest also discuss the different roles that various types of content play in building your brand voice. You get press releases, social media, your website, and many other things that help to build content for your brand.

Important questions that Raj answers in this podcast episode include:

• How do you create content that your audience craves?
• What is the best type of content to build your brand voice?

Flavilla also asks Raj to share some of his business lessons. This includes how he made a success out of Goodman Lantern and what his approach to customer acquisition is. Also, they include other key insights that will help anyone wanting to grow their business.

This tech-focused business podcast is a must-listen for anyone wanting some tools and tips on how to increase leads and grow their customer base. You can listen to the full episode here.

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