Why Businesses Need Professional Content Writing Services for Brand Growth

Originally published February 25, 2022 , updated on July 14, 2025

Today, we can find almost anything we want at the click of a button or two. It’s critical to remember that that goes for your customers, too! If they have questions, they’ll turn to the internet for answers. If your business can give them the solutions they need, your information must be the first they find. Here’s where content writers help you stand out.

Search engines like Google have changed how consumers behave. This means that marketing strategies need to evolve to match. SEO content development is how modern brands meet customers online, where they now make their purchasing decisions.

It doesn’t matter how good your business is. If you don’t have a strong marketing strategy, you won’t get noticed. Using an SEO content writing agency is the best way for many businesses to outrank their competitors and see more results without having to put more pressure on their existing teams.

In-House Content: A Source of Pain Points

Of course, content writers don’t just exist in SEO content writing agencies! You may be thinking about handling your marketing copy needs in-house. However, for all but the largest businesses able to invest heavily in an entire specialized marketing department, this can raise some key pain points:

• Time Constraints: You’re probably already juggling multiple responsibilities. Can you really add content creation to the plate? For most, it just means more rushed work and missed deadlines.
• Lack of Specialized Knowledge: Your team knows their stuff in your industry. But do they have the skills needed for SEO optimization? For that matter, can they write engagingly and well?
• Inconsistent Quality: If you’re not using dedicated content writers, making sure your quality and tone of writing stay consistent can be tough. That’s the opposite of a strong brand voice.
• Limited Resources: The aim isn’t content; it’s high-quality content. This needs research tools, editing software, and analytics capabilities, which means more investment in tools. 
• Scalability Issues: Many small- and medium-sized businesses already are working at full capacity. As you grow, in-house teams may find it harder and harder to do more without quality loss.

Here’s where a professional content writing service can be invaluable. Instead of having to juggle these many aspects yourself, you simply onboard a partner to handle it for you. They are equipped with the tools and expertise you need to make the most of your SEO efforts. It’s a great solution for most businesses. 

In-House vs. Outsourced Content Writing: A Detailed Comparison

Don’t take our word for it, however. Let’s look at some key differences between using an SEO content writing agency vs. keeping it in-house.

Cost-Effectiveness

In-house content creation needs you to consider full-time salaries, benefits, onboarding, and training costs. You also have to invest in technology and tools. Don’t forget overheads (office space, equipment, etc.) either!

With a professional content writing service, you only pay for the content you need. The SEO content writing agency will carry the overhead costs and employee costs. They are also responsible for the premium tools and resources they use. 

Scalability

Your employee numbers limit your in-house team. Hiring can take weeks or months, and you can’t easily drop capacity when it’s slow. Keeping content diverse can also be challenging when you don’t have multiple specialists on the team.

Compare that to content writers from an agency. Scaling up or down is as easy as a call. Urgent project? You can get the quickest possible turnaround. They will have content writers specialized in all sorts of industries and content types. And when your business is slow, you can scale down as you need. 

Access to Expertise

Keeping things in-house means you are limited to the knowledge and skills of your employees. You need to invest in ongoing training to stay current with SEO trends. Even then, you’ll likely lack specialized knowledge outside your niche. This confines you to a single perspective on content and your approach. 

With an SEO content writing agency, you have access to a diverse team of specialized content writers. Each with up-to-date SEO best practice knowledge. You can access experience from multiple industries and across content formats in one place. This helps with fresh perspectives and innovative content approaches. 

Take, for example, a local plumbing company. It’s tough to compete with established businesses benefiting from word of mouth. However, by working with an SEO content writing agency, they can put together location-specific content on common plumbing problems and solutions that their customers care about. This helps them improve their Google rankings, get their name out, attract new customers, and ultimately grow the business. 

As you can see, in-house content writers rarely make sense for all but the very largest companies. Professional content writing services let you easily access all the benefits of an in-house department with none of the downsides. Just a predictable monthly cost for the best marketing possible. 

What Will a Professional Content Writing Service Offer You?

There’s a reason that the professional content writing services market is looking at a Compound Annual Growth Rate of 5.5% over the next five years. The switch to digital business has made for an increasingly competitive world. Quality content is no longer an option; it’s a business essential.

Modern marketing is all about messages. Keeping your writing professional ensures clients see the best face of your product. But it works both ways. Poorly written content can damage your brand’s credibility. Quality content, on the other hand, builds your audience’s trust, driving sales. Using an SEO content writing agency makes sure everything is done right the first time. 

When you work with a professional content marketing agency, you work with a team of experts, including: 

• A dedicated project manager who oversees everything from start to finish
• Researchers to ensure information is accurate and relevant
• Skilled content writers to craft engaging, SEO-optimized copy
• Editors to oversee accuracy and quality standards
• Distribution specialists to publish and promote your content

In short, it’s a holistic, one-stop way to make content work for you. One price, one place, one point of contact –  but all your needs met. 

The Top Benefits of Using Professional Content Writing Services

With your team of skilled content writers ready to work, what other benefits can you look forward to?

• Time Efficiency: Ordering your next content piece is as easy as an email or a quick call. You can focus on your business without fuss.
• SEO Expertise: Get all the benefits of SEO expertise without having to keep the expert in-house.
• Consistent Quality: No more hits and misses. Each content piece will be shaped to high standards.
• Long-Term Asset Building: You can effortlessly create a valuable content library to drive organic search results for years to come.

Using an SEO content writing agency also offers some other ROI-boosting services, such as:

• The Benefit of Outsourcing: You’re already juggling investors, clients, staff, and deliverables. Do you really need more? With your SEO content writing agency handling that for you, you can focus on your business. Plus, the team brings fresh ideas and interesting topics to the table to keep your audience reading.
• Competitive Advantages Made Easy: It’s a crowded market out there. Consumers are constantly bombarded with messages. Professional content writing services help you stay relevant, keeping readers engaged and informed. Staying regular in your content efforts helps brand recognition and awareness. Feeling seen and heard is a major driver of purchasing decisions. Make sure your content stands out.
• Thought Leadership: Thought leadership is another critical tool in marketing. High-quality content builds trust. Of course, your writing must be accurate, well-researched, and informative to position you as an authority! This means constant, excellent content. Professional content writing services put you on the path to quality writing. 
• Conversions and Leads: Professional content writing services also offer you unique content that answers key customer questions. Remember, Google monitors how long people stay on your page. Better retention means better search engine ranking. Plus, the better your content, the more likely customers will become leads and convert to sales. 
• Outrank Competitors: Talking about SEO, Google rank is essential to compete in your industry. There’s truth to the saying, “If you’re not on the first page of Google, you’re nowhere.” Content writers strategically use keywords and other SEO strategies to help search engines understand your content and show it to readers. 

Will Outsourcing to an SEO Content Writing Agency Affect My Brand Voice?

It’s normal for a brand to worry about maintaining its unique brand voice when using professional content writing services. However, one of the key benefits of using an SEO content writing agency in the first place is creating and nurturing a consistent brand voice. The best content writers make sure they understand your brand’s unique voice. Typically, the process includes:

1. Thorough onboarding and understanding your brand guidelines 
2. Reviews of existing content to capture tone and style
3. Creation of a brand voice document for consistency
4. Regular updates and feedback to refine the approach
5. A consistent “lead” writer or writers handling your content

Almost all businesses find that professional content writers help them keep a more consistent, compelling brand voice. 

Is Using Professional Content Writing Services Good for ROI?

You have to spend some to make some, as the saying goes. However, as a smaller business, you also don’t want to waste your cash. If you make the right choice of SEO content writing agency, you will see a return on investment. It will vary by industry and strategy, but businesses typically see an improvement in traffic and conversion rates within months. 

On average, businesses that use professional content writing services see an ROI of 3-5x their investment in the first year. After that, as content performs over time, it will keep ticking up.

Why Your Business Needs Content Writing Services: The Bottom Line

By partnering with an SEO content writing agency, you instantly access expert content writers who know exactly how to sell your story. Both to your readers and to search engines. 

For small- and medium-sized businesses, as well as those in growth phases, using professional content writing services lets you save time and focus on growing your business. All while still delivering the quality and consistency that will help you grow. In today’s digital-first world, the question isn’t whether you can afford professional content writing services, it’s whether you can afford to go without them.

With the skilled team of managers, strategists, writers, and editors from Goodman Lantern on your side, you’ll soon be giving your customers world-class content that drives traffic and builds authority while generating leads. Are you ready to see the difference?

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