Originally published January 15, 2023 , updated on July 12, 2024

Gone are the days when a brand’s success was just driven by a superior offering. Today, brands must pull out all stops to differentiate themselves from their rivals and ensure a sustained competitive advantage. 

Content marketing is one of the most successful strategies you can use to do this. Hiring an SEO content writer can greatly benefit your business by making SEO content development a priority. 

Let’s look at some statistics to understand the importance of SEO content creation. A study by Brightridge Research found that 68% of online experiences begin with a search engine, creating a goldmine of opportunities for your brand to leverage. 

Many have realised this, as 61% of B2B marketers have stated that SEO and organic traffic generate more leads than any other marketing initiative. In a world where 75% of people never scroll past the first page of search engines, using the services of an SEO content writing agency can be one of the best investments you make. 

You can even hire an SEO content writer for this purpose. We can continue stating numbers, but the fact remains that an SEO strategy must be at the centre of your marketing efforts.

So, what exactly is this SEO we’re talking about? And how can you reap its benefits for your brand? What are some of the best practices that SEO content writing agencies use to ensure a steady flow of content? 

All About SEO Content Development

Let’s begin with the basics. As you may know, SEO content writing aims to rank a webpage on the first page of search engine results, such as Google. SEO content writers optimise relevant keywords in line with the user’s intent to achieve this goal. Through this, SEO content writing agencies look to increase a brand’s organic visibility, traffic, and lead generation. 

Content is omnipresent throughout various touchpoints in a customer’s journey. Be it the blog they begin their information search with, the landing page they are redirected to, or even the company communication they receive. 

Rich SEO content at these touchpoints can enhance customer experience (CX). This is because it can solve their pain point and help them proceed to the next phase in their journey. In a world of steep competition, superior customer experience can be a major differentiator. 

Having a robust SEO strategy ensures that this information shows up whenever the customer searches for it and solves their concerns. This is why more and more organisations are partnering with SEO content writing companies to prioritise CX. 

But this is easier said than done. Creating consistent SEO-enriched content requires meticulous planning, creation, and optimisation for it to be successful in the long run. You need expert SEO strategists and writers to create high-performing blogs that get the right results for your business. What’s more, you’ll need to churn out quality, valuable content consistently and frequently to get good results. 

Why is SEO Content Development Important?

You might still be wondering why consistent SEO content development is important. First, you need to establish trust and credibility for your brand for it to be successful. To do this, you need to connect with your audience as much as possible. You can drive brand awareness and authority positioning by ensuring that your customers frequently consume high-quality content. 

The benefits also stretch beyond lead generation. Providing your audience with valuable content that educates them on topics they’re interested in helps you connect with them better, leading to higher conversions. 

And lastly, not all SEO-enriched webpages perform impressively. Some may fall short, and others may perform beyond your expectations. But consistent SEO content creation ensures that the net results are in your organisation’s favour. When it comes to content, consistency truly is the key. 

Let’s get into some of the best practices used by SEO content writing agencies to create consistent SEO content.

Tips For SEO Content Development

While having an intent is a good place to start, you’ll need to implement certain strategies to ensure sustained SEO efforts. Here are some tips and tricks to help your organisation with frequent and consistent SEO content development: 

1. Create Robust Content Calendars

Without visibility into how you’ll implement your content strategy, maintaining a regular outflow of content can become a challenge. You can use calendars to create weekly and monthly content targets to ensure consistency all year around. 

Maintaining a live calendar ensures that the content creation process is spread out evenly and eliminates a lot of last-minute obstacles. These calendars also increase awareness and accountability. 

You can choose from several options to help you get started. For example, you can use basic but effective spreadsheets or Kanban boards to aid your marketing efforts. Whatever you choose, ensure that the calendar is constantly updated and team members use it as a tool to collaborate. 

2. Plan and Create in Advance

Balancing business priorities with constant content creation is a challenging job. As such, planning can be one of the most simple but effective interventions. Ideally, this step should begin by understanding your business’s spikes and downtimes and aligning them with your content calendar. 

This allows you to forecast periods when other business commitments can clash with SEO content development so you can prepare for it. For example, if you spend downtime creating a backlog of content, it can come to your rescue in busy times when it’s hard to make content creation a priority.

Pre-prepared content can be stockpiled and used later. Many organisations also use the services of an SEO content writing company to plan and stockpile content in advance to make things easier throughout the year. 

3. Create Blogging Templates and Checklists

Maintaining the same standards of quality and consistency across each piece of content you put out is essential but difficult. As you create more content, you’ll learn more about what does and doesn’t work for an SEO blog. 

Based on these insights, you can create a checklist your team should follow when creating blogs. In fact, you can convert these checklists into a template that can make the content creation process effective and simple. 

Having a template with a basic structure and points to keep in mind ensures that you maximise the chances of your blogs doing well. It also helps with knowledge transfer whenever someone new works on any blog. Many SEO content writing agencies use a robust template with checklists that allow them to churn frequent high-performing blogs. 

4. Focus on Different Forms of Content

When we say SEO content creation, blogs might be the first thing that comes to your mind. That’s quite natural, as blogs make up a huge chunk of online content. But you can leverage multiple content types that fit your overall SEO strategy. 

First, blog types vary. You can use short-format blogs, long-format articles, thought leadership blogs, and many more. Besides blogs, you can also focus on whitepapers, guides, and interactive content formats. 

A mix of options can add depth to your content strategy and allow you to explore beyond conventional blogs. It can also help you tap into various types of audiences. You should remember that you might need to hire an SEO content writer to develop some of these content types. 

5. Use Guest Contributors

You can also lessen your content creation load by using industry experts to feature on your blogs. As a bonus, you’ll also add credibility to your blog. Your brand can offer visibility, engagement, and exposure to guest writers. In return, you can use their knowledge to churn out blogs that stand out from your routine content.

It might be difficult, at first, to get an expert to write for your blog. But with consistent SEO-enriched blogs, you can create credibility for these collaborations. Slowly, you can upgrade the level of experts you get to write for your brand. In addition, they can even feature in podcasts and videos your organisation creates.  

6. Stay on Top of Industry Trends

Finding topics to write about all year round can be challenging. It’s next to impossible to spend the whole year discussing your organisation and offerings. As such, you need to stay on top of everything happening in your industry. 

This will allow you to educate your audiences on what’s trending. You’ll also be able to catch them up on disruptions as and when they hit the industry. These trends can be great sources of inspiration for your brand to create content. Industry trends ensure you never run out of things to discuss in your blogs. Many SEO content writing agencies have researchers on their teams for this very purpose. 

7. Celebrate Small Wins 

Working tirelessly on an SEO content creation strategy means your teams will likely want to see validation of their efforts. To keep teams motivated to create content throughout the year, share the achievements made possible by their efforts. 

It’s important not to wait for drastic results to celebrate. Even small gradual wins can act as motivators. Celebrating these wins can reassure teams that they are on the right track and increase their commitment to consistent SEO content development. 

8. Keep Measuring and Refining 

It’s quite natural to expect a good ROI from your content strategy. Your investments and efforts into SEO content development will only make sense if they perform on the right metrics. 

Firstly, choosing the right metrics per your business and marketing objectives is very important. Once you’ve decided on these objectives, you should break them down into short-term and long-term. 

After these metrics are in place, you should measure your SEO content development strategy frequently. This will help you to understand what’s working and what’s not. Then, you’ll be able to make modifications accordingly. 

Measuring and refining should be a continuous process to make your strategy as robust as possible. Tracking metrics across a long period of time will also allow you to witness the results of an effective SEO-centred content marketing strategy. 

As you can see, there are multiple interventions that you can implement to ensure consistent SEO content development. A robust strategy will allow you to tie your marketing efforts with business objectives for sustained competitive advantage. 

Conclusion 

The benefits of prioritising consistent SEO content development can result in wonders for your brand. As discussed, the benefits lead to the following:

• Increased brand awareness and visibility 
• Organic traffic to your websites 
• Improved lead generation and conversion 
• Brand trust and credibility 
• Effective marketing ROI and much more 

With these benefits in mind, it’s clear that the resources and commitment toward an SEO strategy are completely justified. But you might face some challenges. 

Firstly, for any SEO-enriched content to perform, you need to use multiple techniques and tricks. Many of these techniques require the expertise of an SEO content writing agency, so you might need some help. A lot of the results that we talked about are only possible through blogs that are high in quality and deploy SEO strategies.

Secondly, making content creation a priority among various other critical business commitments might be hard with the resources you have. 

And lastly, the constant monitoring and refining of such a strategy takes time and effort that you might not always have. But these factors shouldn’t dissuade you from pursuing a robust SEO content development strategy. 

You can partner with SEO content writing agencies or hire an SEO content writer to continue reaping the benefits minus the hassles. Here’s why you should consider partnering with Goodman Lanter, a top SEO content writing agency. 

Why Should You Partner With an SEO Content Writing Agency

Creating SEO-enriched high-performing blogs requires expertise and deep industry knowledge. SEO content writing agencies such as Goodman Lantern have seasoned writers that can create high-performing content for all your marketing objectives. By outsourcing your requirements to our writers, you can be assured of receiving high-quality SEO content that takes your brand to the next level. 

Book a call or email us to get started on a journey of sustained brand success. 

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