Originally published March 24, 2022 , updated on August 9, 2024

Article writing is a crucial part of an effective digital marketing strategy. With more consumers searching for answers online, articles are a great source to provide information. The facts speak for themselves. 63% of marketers use content marketing to build customer loyalty.

However, as a business owner, it can be challenging to find the time to dedicate to writing copy yourself. You already have business goals, clients, and accounts to attend to. We’re almost certain writing would be low on your list of priorities. This is where outsourcing your blogs to the best article writing services would offer you a world of benefits. 

To help you kickstart your journey, we’ll discuss what to look for to find the ideal writing service. We’ll also explore what SEO article writing services include and how they will help your business. 

What Is an Article Writing Service? 

Using a professional content service offers you a team that pairs writers with your business. This offers you so much more than an in-house writer would. 

An agency that focuses on content marketing offers you all the benefits of its team members. This includes a research team. They will find topics and niche keywords for your copy. A team of writers will be matched with your industry. You can rest assured they will have the expertise to write for your brand. An editor will thoroughly check all copy to ensure it’s of the highest quality. A distribution team will ensure the article is posted correctly, with images and meta tags all done properly. All of this is consolidated by a project manager. 

What Should I Look For in an Article Writing Service Provider? 

Not all agencies are created equal. When deciding to use content marketing services, you are going to want the best possible return on investment. To find the best article writing services to meet your needs, we’ve compiled a list of things to consider. 

Establish a Budget

Setting a price point is important for finding a quality agency you can rely on. Setting a price too low may see your brand using a service that doesn’t meet your needs. Cheaper companies may sacrifice the quality that is essential for results. Yet, you don’t want to exceed your budget. Take time to understand what a reputable content marketing company charges. Set your budget accordingly and discuss a value for money proposition from there. One thing is certain – ensure you never compromise on quality.

Do Your Research

As we mentioned, the quality of writing is everything. It’s the crux of achieving great results with your content. So it’s worthwhile taking the time to research reputable writing agencies. Look for references online. Search for testimonials. Do a deep dive into a content marketing agency’s website too. If an agency puts in a substantial effort with its copy, it’s a green flag. This shows they’ll be dedicated to writing to the highest standards for your brand. 

Ask For Samples of Previous Work 

If you believe you’ve found an agency but you’re not entirely convinced, you can ask for examples. A reliable agency should have no issue with providing a sample of copy done before. They might even be able to provide an example of writing done for a brand in a similar industry. Of course, you can expect that they may keep previous clients confidential for the sake of professionalism. This itself is a good sign. If an agency respects their client’s confidentiality, they’ll respect yours too.

Embark On a Free Trial 

If your industry is unique and you worry an agency might not get the message and tone correct, you could try a free trial. A world-renowned agency like Goodman Lantern offers a free, 300-word, no-obligation trial. This is a superb way to see if you like the style the team can offer for your business. 

How Will SEO Article Writing Services Help My Business? 

Now that you know exactly how to find the best writing services, it’s time to understand why they’re so essential. Here are some key benefits articles can have for a website and a brand.

More Website Traffic and Brand Awareness

An article can say a lot about your brand. It’s an excellent way to advertise a product or service too. The consumer of today is always researching. Research now informs much of a buyer’s purchase decision. Your copy needs to form part of a buyer’s research journey. Using articles to highlight products and offer consumers useful information can do that. 

An agency knows the power content has to drive brand awareness. The more consumers see from your online articles, the more website traffic this drives. For example, a customer might be looking at product descriptions on your site. An agency will ensure that the content contains an inbound link to the product purchase page. When your customer clicks this link, they are taken directly to the product you are selling. This is ideal for website traffic, conversion, and leads. 

Boosts Your Search Engine Optimisation

A search engine ranking is more important than the use of paid media. A quality article that Google notes as relevant and useful will push your business up those rankings. Consumers rarely search past the first page of Google. An agency knows that a well-written article with strategic SEO keywords can get you to first place on a search engine result. This is the target that all businesses want to hit. 

Quality Content That Places You as an Expert

A professional writing agency is going to deliver just that – professionalism. Using the services of an agency will make your business stand out in the best light possible. The more the writing service can generate around relevant industry topics, the more you’ll be seen as an expert. Articles that give consumers insights, such as news, ideas, and forecasts, place your business as a thought leader. Industry experts and leaders often generate more sales. This is exactly what agencies can deliver with consistent quality content.

Invest in the best article writing services with Goodman Lantern. Let our team of experts boost your brand and SEO with immaculate copy. Reach out to us today for a tailor-made content strategy. 

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