Originally published September 11, 2022 , updated on July 22, 2024

Content can help your business attract prospects and lead them through the customer journey. Blog posts strengthen relationships and keep you on top of people’s minds. That said, some types of articles perform better than others. Professional case study writers can produce content for your brand that features success stories that validate your offers. Publishing client case studies can help your business grow. 

Case Studies Make Your Products and Services More Exciting

The most successful corporations use slogans and storylines to sell their products and services. Steve Jobs referred to the iPod as having 1000 songs in your pocket. This simple metaphor held more significance than an exhaustive list of features ever could. So when you consider that business owners are excited about their company and put in long hours to optimise productivity, all this will be lost on their clients and consumers if they don’t convey this sense of excitement to them. 

Publishing case studies that reflect the company’s success is one way to do that. It is a way to motivate prospects through storytelling instead of simply listing features and pricing plans. 

These studies tell stories of what worked for previous clients and present your company as the hero in the journey. In most case studies you’ll have a customer with a problem that the company (the hero) has to solve. Because of our inherent curiosity, prospects will want to know how the story ends. Case studies turn selling into storytelling – and vice versa – while portraying your company as a trusted ally.

Case Studies Demonstrate Social Proof

Prospects often research before buying a product or partnering with a company. A Power Reviews study revealed that 97% of consumers check reviews before making a purchase. e-Commerce giants like Amazon prominently display each product’s average rating and reviews. Consumers may become sceptical if they see several negative reviews or cannot locate customer feedback.

Custom case study writing services can write detailed analyses showcasing how you provided great services to your clients. These writers comb through data to make your business shine in front of prospects. Each piece gives you leverage, but consistently producing studies will strengthen your company’s appeal. Companies compete to obtain hundreds of reviews for their products and services to make themselves more appealing than the competition. A few customer success stories can give you a competitive edge and explain how you helped some of your clients.

You will gain further social proof if you have helped noteworthy clients. Working with credible people and companies will make your services look more compelling. When people and companies pay for your goods and services, they endorse your brand by spending. Crafting case studies around these brands can make your headlines more enticing and have readers absorb every word of your copy. You can also highlight any awards or media features at the bottom of your studies. Awards and media publicity add authority to your business because many people respect how difficult it is to obtain a media placement or win a business award.

The Client Interview Can Be Done for You

Interviewing clients allows writers to produce better case studies. Asking the right questions leads to more insights and makes the writing process easier. Not every company has enough time to interview their clients or ask the right questions. Custom case study writing services can either review a transcript or conduct the interview for you. 

The interview will make your client feel special and remind them of how your services solved some of their prior challenges. An interview leads to better content, and clients may remember you more fondly as they recollect how you helped them. Business owners can also opt to have the interview repurposed as a podcast episode. Repurposing interviews allows you to reach more people with the same content. You can also turn insights from the interview into images and other assets for social media posts.

Each Case Study Expands Your Scope of Prospects

Prospects will work with any business that can deliver strong results, and proving that you have helped clients in the prospect’s industry can give you a competitive edge. Creating content around customer success stories will show potential clients that you are knowledgeable across multiple industries. Providing valuable solutions to companies in financial services, SaaS, and education broadens the scope you can cover in your case studies. If you only have stories about clients in financial services, for example, prospects in other industries may look at your competitors.

A wider range of industries will make clients feel more confident that your services can adapt to meet their needs. A real estate agent may see that you have not served other agents, but they may still give your offer a chance if you have served clients in several industries. This broad approach shows your company is adaptable and can serve clients across industries.

Case Study Writing Services Keep You in Front of Prospects

Some prospects will hear about your brand once and browse your website out of interest. These people may see value in what you offer, but forget about your solution when it’s time to take action. If they read an analysis about a happy customer who used your service or bought a product from you, they would be more likely to remember you and become a repeat customer.

You can promote your most recent reports on your social media platforms, in email newsletters, and through other marketing channels. This extra communication builds trust while demonstrating your company’s ability to serve clients effectively. Publishing frequent case studies gives you more content to share with your audience and helps you maintain a strong presence. Staying in front of prospects is vital to increasing conversion rates. Most prospects will not buy from you during the first encounter and may have to see several case studies and follow your company for months before purchasing one of your goods or services.

Case Studies Are Searchable on Google

Every blog post has the potential to rank on search engines, but it depends on using the right keywords that will increase your reach and attract the right prospects. Professional case study writers use a combination of broad and narrow keywords. This mix helps you reach more people and increases your targeting. Just like any article, each study can continue generating traffic for years to come. 

Some people may first come across your company through a report where they find out how your company has solved other customers’ challenges. Maybe this prospect is facing the same issue and considers using your service to similarly help them solve their own problem. This shows the strength of case studies as a starting point in bringing prospects to your product or service. 

Website content is an evergreen asset that you can continuously refine. Periodically updating your copy to incorporate additional or newly relevant keywords will help you rank higher on search engines. Producing several successful case studies will strengthen your website’s SEO leverage and give each new article a higher probability of search engine success. You can also share the same report on social media numerous times. Repeatedly sharing top-performing content helps you capitalise on assets that generate the most leads and revenue.

Internal Linking Results in Case Study Bingeing

By publishing several case studies and interlinking between them, you will keep prospects on your website for longer. For instance, you can include 1-3 links to additional case studies at the bottom of every story. These link placements help with SEO by lowering the bounce rate and increasing the average amount of time people spend on your website. This strategy also allows potential clients to dive deeper into your brand storytelling.

Some prospects may not get convinced after reading the first customer success story. These prospects may respect how you can help clients but not be ready to take the next step. Introducing them to several case studies can accelerate the transition from prospect to client.

Professional case study writers make the content easy to read. Case studies rely on clients’ success stories, data points, quotes, and other resources. Compiling everything together can result in great content, but your prospects won’t enjoy reading a wall of text. Lengthy paragraphs can turn an interesting story into an exhaustive experience.

Professional case study writers know how to organise information and make it easier to digest. These writers use bullet points, headings, bold text, small paragraphs, and other strategies to make your case studies easier to read. These writers also know how to highlight the most important details to ensure even a skim reader will see the most important elements of your piece.

Case Studies Reveal How You Work With Clients

Prospects want to know how your product or service can solve their issues, and whether past clients have enjoyed working with you. Well-written case studies give prospects a deeper look at how you work with prospects. In our case studies, we detail how we allocate writers, editors, and other team members to ensure our clients gain visibility and revenue. You can read our case study with a telecom client to see how we do just that.  

A case study isn’t only designed to showcase your company’s success, but it also should show how your team considers the client’s objectives and concerns. This approach demonstrates that you care for the client and take the relationship seriously. It will make prospects feel more confident to work with you or purchase your product.

Business Case Study Writing Services Tell Prospects How to Contact You

Some prospects will read several case studies and start thinking positively about your brand. Spreading calls to action in your customer success story will continue the conversation and help convert prospects into customers. 

Custom case study writing services will add prompts to emails or to call your company, depending on which option you prefer. You can also include a call to action that invites prospects to meet your team. Consumers and business owners may feel more confident working with you if they see your team members’ achievements and their roles within your company. A team members’ page puts faces on an organisation, making prospects more confident in contacting you. 

Professional Case Study Writing Services Can Scale Your Business

Writing case studies can attract new prospects and keep you in front of your audience. However, it’s difficult to produce case studies and additional blog posts on a regular basis. Writing great copy takes considerable time, and it can take you away from the core of your business. 

Business case study writing services take this responsibility off your shoulders. You can rest assured that talented writers will handle optimised content production. These experts will analyse your company’s products, services, and copy to promote your company more effectively. Receiving quality case studies of past client successes gives you more marketing assets for your company.

Business case studies essentially act as automated salespeople who convince prospects that you can help them. Each case study can drive traffic to your website for years to come. You can continue promoting the report and using it for your business long after working with case study writing services. This dynamic is different from ads since traffic dries up the moment ads get disabled. Case studies keep the traffic flowing without adding more work to your schedule. 

Case study writing services do the behind-the-scenes work and fill up your client pipeline. Goodman Lantern’s team can craft compelling case studies that attract prospects and rekindle relationships with past clients. Hundreds of corporations have worked with Goodman Lantern, including TikTok, Pearson, and SoftBank. You can contact us today to learn how we can join forces and provide you with great content. We hope your company will become our next success case study.

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