Originally published March 1, 2023 , updated on July 11, 2024

Gender parity today is much more discernible than before, with organisations more focused on driving diversity in their teams. Research and studies have shown that a diverse team promotes talent retention and a higher level of camaraderie. 

Goodman Lantern is dedicated to championing women’s parity and equality in the workplace. Our team comprises an 80% women workforce. We provide career and employment opportunities for women in the tech and marketing industry across the globe. 

Building an interpersonal network is indeed key for female professionals looking to advance their career opportunities. Many professionals would find it beneficial as it enhances their technical and soft skills whilst maintaining a positive attitude towards working in teamwork environments.

Many organisations are starting or have launched initiatives to spread awareness about gender equality. They are paving avenues for female individuals to grow professionally, helping to specifically create a gender-diverse workforce worldwide. 

Goodman Lantern recently launched its new Rising Star campaign, an initiative to bring successful women in the tech and marketing industry to the forefront. Each month Goodman Lantern will showcase 10 accomplished women who will share their insights and experience into the world of marketing and technology and the hard work, dedication, and likewise perseverance that goes into carving a powerful career for women.

At Goodman Lantern, we are explicitly passionate about career development for women. Here, we unpack the career advice from women leaders within the agency. 

Career Advice From Women in the Marketing Industry

Carine Visagie, Head of Marketing and Strategy

“My philosophy is always to keep learning and moving. You might not find the perfect job right at the start, but learn what you can and then, when you start feeling that you’re stagnating, look for the next opportunity. 

“As long as you keep learning and work on improving your skills, you’re heading in the right direction. After a few years, you’ll start seeing how every opportunity (even the frustrating ones) helped to shape your experience. 

“It’s also critical to do what you enjoy and stick to work environments aligned with your values. Every job will have good and bad days, but you’ll survive the bad ones if you believe in what you’re doing.”

Rodith Gabas, Project Manager 

“You have to be passionate about what you are doing and always be open to learning new things. Tech and Marketing are the future of all businesses, so you should remain open to upskilling innovative ways to help your business/client grow.”

Bianca Tolentino, Sales Operations Analyst

“My career advice to young women who, like myself, are new to the tech and marketing field is to prioritise building your skills and knowledge through education, training, and hands-on experience. 

“I personally invested time in building my skills and knowledge through various online courses and workshops. Seeking out mentorship and guidance from experienced professionals in the industry can also be incredibly valuable, as they can provide advice and support as you navigate your new career. 

“Also, don’t be afraid to take risks, step out of your comfort zone, be open to new opportunities, and be proactive in seeking new challenges and experiences. 

“Trust your abilities and instincts, and don’t let anyone make you doubt yourself.”

Nirvana Peters, Content Editor 

‘My career tip is to speak up. Don’t be afraid to voice those thoughts that deserve to be heard. The validation of seeing heads nodding in agreement or tilting in consideration of your contribution undoubtedly supersedes the risk of saying something incorrectly. Diverse opinions are invaluable.

‘Now’s the time to put yourself out there. Show that you’re a powerful team member who is an innovative resource of fresh ideas and unparalleled enthusiasm.”

Kate Hanly, Operations Manager

“My advice for any young women wanting to pave their way and advance in the tech and marketing industry is to take on as many new challenges as often as you can. 

“I also advise anyone in this field to be open to change. It’s a constantly evolving field; the quicker you adapt, the more you progress.”

Top Six Career Tips 

Women in leadership positions bring fresh perspectives and new approaches to the table, certainly making them invaluable assets in any organisation. 

To take full advantage of their strengths, women can stay on top of their game by utilising some key strategies:

• Build self-confidence and belief in yourself through studying successful female leaders, understanding your strengths, and especially leveraging your unique experiences. 

• Be aware of how you are perceived in the workplace and how bias may play into decisions made about you. 

• Tap into powerful networks for mentorship and support. 

• Continually develop your skill set to keep up with changing trends and current best practices. 

• Building strong relationships with co-workers obviously helps create an open-minded team environment free of interpersonal bias and lateral conflict.

• Don’t be too hard on yourself: Balance and well-being are essential for sustained success. 

With these tips in mind, female leaders can gain an edge and also make a lasting impact at work.

Career Advice for Women Takeaway

Takeaway tip: Always strive to grow and never shy away from new projects and challenges that come along in your career path. In this new age where gender parity is becoming more of a priority within both the business and social sphere, celebrating women leaders is one of the many actions we can take to ensure the upliftment of gender equality. 

In addition, at Goodman Lantern, we strive to shine a light on the career development of women across the world. Our new Rising Star campaign is a platform to acknowledge those pushing the envelope in business and inspire all women to do the same. 

Watch this space for more information about our Rising Stars!

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