Originally published December 14, 2021 , updated on August 23, 2024

It’s never easy choosing who to work with when it comes to deciding on an SEO content writing company. In fact, many companies opt not to work with anyone at all. This isn’t the best decision in a world where content and conversion rates correlate so strongly. 

Great content writing services are a valuable commodity. They can help your business in several ways, but it all boils down to lead generation. With fresh ideas and a professional approach, the best content writing companies can change everything.

So, how do you find the best SEO writing services for your business? Before we answer that, there are a couple of other questions that need to be addressed. 

What Do SEO Content Writers Do?

Everything that an SEO service does helps their customers and clients rank better in search engines. 

These companies advise on the best keywords to use and the amount of traffic your keywords or queries are likely to generate. They create pieces that not only get better rankings in search but also help to generate leads and conversions. 

Why Should You Use a Professional SEO Service? 

Ranking well in search results is hard work. It’s something that takes time, consistent effort, and patience. Anyone in the digital marketing industry knows how much hard work goes into coming out on top. 

Companies that choose to do their digital marketing in-house tend to rush things. It’s not uncommon for companies to waste time, energy, and precious resources on attempting to rank. The alternative is to make use of the experts, which often ends up being cheaper and easier in the long run.

SEO content development is a mastery that should be treated as such. Hiring professionals will ensure that the job is done properly. It means that you won’t just get great SEO copy, but also copy that’s relevant to those who find you. Quality is important for SEO as it ensures that visitors to your website stay there to read your pieces. If too many people jump off too quickly, it will give your website a high bounce rate. A high bounce rate is terrible for SEO. 

Choosing to outsource to professionals will lessen the risk of poor quality writing and increase your chances of ranking. 

What Types of Services Should a Good SEO Content Writing Company Offer? 

Top content writing companies will comprise a globalised team of experts. When there’s as much choice as there is, you should be sure that you pick a company that knows your industry. The agency you opt for should have an expert in your field who can cover diverse topics that are of interest to your audience. 

Access to a diverse team of writers also means that the agency generates different types of pieces. Blogs are great for SEO, but if your company is looking for a white paper or research paper, you’ll need someone who can provide this. 

The best content writing companies offer a range of writing services. This could include scriptwriting for podcasts, product information writing, social media posts, and more. The right writing agency is a one-stop-shop with a wealth of expertise across a range of industries and formats. 

How Do You Choose the Right Agency to Work With? 

In any context, there are many things to consider before deciding on who to work with. It’s no different when it comes to choosing a content writing company.

First, look at examples of their work. If it’s not easily available on their website, you can ask them for a portfolio. Check out testimonials on their website, but also reviews on other websites. These will often tell you more about the team and company than what the people who work there will. 

Research your shortlisted companies on social media. Take a look at how they write content for their own business and digital platforms. Something important, but not always looked at, is company culture. Do you feel that your values align with the companies you’ve shortlisted? What is the company’s social impact? Does it have a positive workplace culture that empowers its employees and contractors? If the company values don’t align with yours, you might find it difficult to work with them. 

Finally, take a look at the pricing options. Some of the top agencies usually have different pricing structures or packages depending on your content needs. You’ll need to find something that fits within your budget.

What Are the Top SEO Content Writing Services for Your Business?

Now that we’ve got those initial questions out of the way, it’s time to investigate the top services. 

We are firm believers in using an agency with people who write your copy, but we wanted to present you with a few AI ideas as well. Yes, some services artificially construct written pieces for your business.

One of these services is Copy.ai. This artificial intelligence tool can construct pieces in a matter of seconds. All you have to do from your side is describe your business or product in a few sentences and say what type of piece you need it to construct for you. Copy.ai will then use that information to generate several pieces for you to choose from. It’s that easy. Of course, you have to go into each piece and edit it slightly. But for the most part, the pieces come across as very human-like. If this is the route you opt for, be sure to hire a professional editor to ensure the content sounds organic.

There are also other AI services such as Writesonic and Copysmith. All of these services have free trials that you can sign up for before you make a final decision. 

While there are benefits to AI services, the best type of content service is one with real people behind it. This ensures a consistent brand voice and a connection with your audience that no robot can imitate. 

Having real people and a reliable agency is likely the most reliable form of content development. Whatever route you choose to go with your digital marketing, be sure you’ve done your research and are confident in your decision.

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