Originally published August 3, 2021 , updated on August 31, 2024

When you are running a business, it’s easy to feel the need to do everything yourself or in-house. But this is not possible for many companies, especially when it comes to content marketing and content writing. These are the types of things that you can delegate and outsource to professionals.

Many businesses choose to dedicate internal resources to creating content. They prefer not to hire an external content writing agency to do the job for them. What they fail to see is just how much work goes into creating content. There is a lot of research needed beforehand. And there’s a lot of preparation that needs to happen before the writing happens. Often, it gets neglected over time as other aspects of the business take priority.

This is one reason why businesses should consider using a content writing services company. Below are six more reasons you should consider outsourcing your writing tasks to an agency.

You Have Access to a Larger Pool of Talent

Writing agencies use permanent and freelance staff. A lot of agencies also have writers based in different locations. With so many people to call on, there’s access to diverse talents and expertise. Using an outside agency means you also have access to these talents and services.

In most cases, agencies will have a number of writers who specialise in your particular field. If your industry is SaaS or B2B-related, chances are they will have a suitable writer with experience in these fields. You will get strong, professional content delivered to you with the right agency, no matter the topic.

You Can Tap Into Additional Resources

Many content writing agencies offer additional resources. These resources, in some instances, are typically included in your monthly cost. For example, if you need fewer articles but more social media content one month, you could probably negotiate that as part of your contract. Or perhaps you need more editing services one month. Chat to the team to see if they can do this, too.

There may even be added extras you can use at an additional cost. These can come in handy when you have specialised projects on the go. For example, you might need web development services or help with pitching for another round of funding. These are services that some agencies offer as well, and they can be billed to you separately.

Writing Is the Main Job of a Content Writing Agency, so They Are Good at It

While your main role is to lead a team and grow your business, the job of a specialist agency in this field is to write. When done internally, writing sometimes does not get the attention it deserves. This can be due to time constraints, other priorities, and more.

Specialised agencies focus on writing. Using them means peace of mind knowing that your written work, and brand voice are in the hands of experts. They will make you look and sound professional. A content writing company will also position you as a thought-leader in your field.

They Bring New Perspectives and Can Explain Things You Might Overlook

When writing tasks are kept in-house, it’s often difficult to step outside your comfort zone. You see the business from an internal perspective. This could lead to under-explaining certain terms and jargon.

When you hire a professional writing agency, they add more perspective to your pieces. They can look at your business with fresh eyes and come up with new ideas. They might even come up with different ways of writing certain things related to your field of expertise.

With an agency, you could explore writing different types of pieces instead of sticking to one style. For example, you could have blogs, interviews, press releases or case studies. New minds bring fresh ideas and new approaches.

It’s Good for SEO Because They Are on Top of What’s Happening in That Space

Professional writing companies will already be clued up on SEO and how to optimise your pieces for search. From the start, they will ensure that they are using the right keywords and following best practice methods.

They will ensure that your articles, blogs and other pieces are the right lengths, have all the meta data and that any images used have alt tags. They know what the latest SEO requirements are, and they will ensure that anything they do for you aligns with this.

It’s Cost-Effective, and You Can Build Out Packages to Suit Your Needs

A content writing agency is a cost-effective way to get your copy out there. You won’t need to hire new employees to do the writing. If you want to do it in-house, you won’t need to spend money on training existing employees on SEO or copywriting. Agencies often offer package deals. These packages might include a set amount of pieces per month or list specific services available to you. Many are customisable to suit your individual needs.

In your initial meeting with your desired agency, you can chat through the various options available. If the set packages are not what you are looking for, they might be able to custom make one for you. This will be based on your specific needs and brief. 

Using a Content Writing Agency is Good for Brand Building

The best writers will assist in establishing your brand voice. With copy going out on a regular basis, you can become an authority in your industry. This all works together to establish your brand as a trusted source of information. It goes a long way in building a strong, reliable and industry-leading company.

Professional writing services can prove to be extremely valuable for your business. You might be doing a good job handling it on your own. But good is not enough these days. You should aim for the extraordinary. When you hire a content writing agency, it will help your business.

They say content is king, so give it the royal treatment by making use of professionals who are experts at it. 

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