Originally published March 14, 2022 , updated on June 21, 2024

Every great advert out there starts with excellent copy. From Google to TV to magazine ads, the copy needs to be phenomenal to stand out. We can bet that you have a memorable advert you can remember from your childhood. Does anything stand out? Was there a catchphrase? Do you remember some of the script? This is all thanks to ad copywriting services. 

With the great migration to digital advertising, quality ads copywriting is more important than ever before. Your business will benefit from using an ad copywriter to compete in the online space. Let’s explore what this can offer your brand. 

What Does Memorable Ad Copywriting Do?

Of course, the goal of any advert is to drive sales. But a good piece of quality writing can do more and have lingering impacts. This is positive for the future of your business. Consumers are looking for content that engages them. They want content that shows solutions and entertains. It’s been reported that 84% of people expect brands to create content now. Your ad copy is part of this important content, and here’s why it will benefit you. 

It Captures Your Audience’s Attention

A definite goal of an advert is to get as many eyeballs on it as possible. However, an accomplished ad copywriter won’t just adopt a “spray and pray” approach. They will research to ensure the writing is crafted for your market. They will get to know your audience. This ensures the copy is unique to your audience’s interests, and it’s how they will grab your audience’s attention. 

It Gets Your Brand Message Across

An advert is not serving its purpose if you don’t know what brand it’s marketing. A great ad will deliver your brand message. Using content marketing services will ensure it’s well-structured and meets the expectations of your market. Does your company have an important slogan? Is there a value your brand stands for? Good copy will convey this. 

It Lingers in the Mind of Your Audience

Great writing is memorable. Ad copywriting services will aim to create a long-term impression in the content they deliver for you. Whether this is an article, Google ad, headline, or billboard copy, they want it to stand out. For your audience to retain your information, it needs to be memorable. If you want your brand to be associated with positive sentiments, your content service can deliver this. Humour is a great tool for many brands. Content marketing services can utilise this to make your audience remember you long after they finish reading your advert. 

It Conveys the Brand Voice

Brands that establish a voice or build a persona from their marketing tend to do well. It’s important to keep this tone consistent across all marketing channels. This is where an ad copywriter could help. No matter where your consumer sees your marketing, the copy should be so distinct that they know it’s from your brand. For example, if you are an accounting service, you would want to keep the tone consistently professional.

It’s Informative and Accurate

All marketing should be truthful. You never want to deceive your audience. Ads copywriting should never exaggerate. It should never over-promise. Using content marketing services will help you keep your copy credible and realistic. That doesn’t mean your brand can’t have personality. A content agency can bring this across whilst still communicating to your audience with accuracy. 

What Are the Benefits of Ad Copywriting Services?

Content writing can be found everywhere in advertising. But good ad copy stands out from the mediocre. Here are some of the benefits you can expect when you enlist professional content writers to create your copy. 

Quality Copy Brings Costs Down

Google rewards quality content. It’s as simple as that. This is true for both search engine optimisation and the use of AdWords. Better blogs and articles will outrank your competitors. Google gives ad copy for AdWords a quality score. The better the quality of the writing, the lower the cost-per-click rate. This means more people will see your ad for less. 

Increase in Online Traffic

With better quality comes better reach. Consumers crave content that answers their questions. If your ad speaks to them or showcases a solution, they’ll likely click on it. This drives traffic to your website. When you have more potential customers on your website, the chance of a lead or a sale increases. 

Boosts Your Brand Image and Awareness

Ad copywriters know this all too well. Online content is a digital showcase of your brand. This is why it’s so important to use an agency that delivers quality content. Your consumers will decide to trust your products and services based on their view of your marketing. So content must contribute to a positive brand image. It will then drive awareness that is crucial to brand success. 

Delivers Great Value for Money

If your ad copywriting services can deliver timeless and quality content, it becomes synonymous with your brand. This delivers continuous returns as Google continues to rank it based on quality. Content writing services are usually very cost-effective and deliver a better return on investment than other forms of traditional marketing. 

Not sure where to start? Goodman Lantern has a team of experienced writers, editors, project managers, and developers at your service. Want to know if our ad copywriting services will be the ideal fit for your business? Try out our free trial. With no obligation, you can receive a custom trial to decide if our writing delivers your brand’s correct tone and marketing approach. We’re confident that we can provide superb value for your money. 

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