Author name: GL Content Team

Have you ever seen an “Add to Home Screen” banner, while browsing a website? When you click the button, the “application” installs itself in the background. When you open this application that now sits in your app drawer, you can browse the same experience you were doing on your browser, but now right in your mobile phone.

What you have now is a mobile app that was downloaded from a web application. All this, without even have to see the face of an app store.

Getting the app was so easy! But that’s not even the best part. When you open this app, you will be able to browse the content even when you do not have internet. You have offline access to the app! How cool is that?

The web wasn’t always the massive, interactive sprawl it is today.

When it was first created, it was basically just a collection of hyperlinked documents and the beginnings of its interactivity started in the early 2000s with the hype of “Web 2.0”. From the early IRC chat boards and plain HTML pages, the Internet evolved to its current form, in which users can shop, email, work and collaborate, all through the use of web apps such as Gmail, Twitter, Google Docs, Slack and Trello.

Some of these apps allowed collaboration or traditional desktop apps to move online, while others such a Slack and Twitter’s embeds, retained the nature of a hyperlinked document.

Despite the interactivity they’ve added to the web, the golden rule of web apps is that the native version is probably better.

Currently, native apps – the apps that are specifically designed for platforms such as Windows, iOS or Android – have many advantages over web apps, because no matter how many JavaScript is piled onto an HTML document, there is no way it could ever match the quality and performance of a native app. Though building web apps is quicker, and distributing them is simpler, those advantages mean very little in the face of the advantages native apps offer.

 However, the web is a constantly evolving thing, and certain upcoming web technologies could give native apps a run for their money.

Say what you like about sales, no matter how you look at it, the entire lead generation process is a tough gig. It’s even more of a challenge when you’re forced to rely on traditional approaches. When your days are filled with sending cold emails and painstakingly scraping together lists, it’s hard not to feel despondent and demoralized.

The fact of the matter is that when you’re going through the cold calling and cold email process, most of these people don’t really want to talk to you. Sales can be somewhat of a lonely road if you’re sticking to the old school script.

It’s important to switch up your tactics and take a more modern approach. If you don’t, you’ll fall behind. It’s time to reach your lead generation goals while adding value for your prospects. It’s time to network and build relationships instead of focusing on the hard sell.

A growing number of people are searching for businesses online. Right now, 97% of the world use Google and other search engines to find business details, phone numbers, addresses, and more. Are you easily discoverable yet?

A wider section of the population use the internet to browse good before going to a store. You need people to be able to find your business if you want results. Whether you sell online or not, you need to have an online presence that attracts a local customer base, while celebrating your neighbourhood, town, or city.

Still, you need to know how to do make sure your local community are able to find your website or social media accounts. You really need to make a good impression if you want people to make the effort to come to you.