Author name: GL Content Team

In business, people tend to use a lot of jargon. Many of these terms are quite ethereal and don’t accurately describe what is being referred to. Take, for instance, the word ‘strategy’. The way that businesses use  this term conjures up, in the minds of a marketer or small business owner, a lengthy document. This document has specific sections they need to fill. This is despite the fact that these may not be relevant to your business. At its core, a strategy is a roadmap of where you want to go in your business. It can be as short as a page or a mind map or it can run into a myriad of pages. The type of business you run dictates what format this document will take. 

The term ‘value proposition’ is another one of these types of terms. In this article, we look at what ‘value proposition’ means and how you can communicate this to your customers.

Originally published August 13, 2019 , updated on September 6, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.We all know the saying, “The stars are the limit.” Originally meant as an inspiration or motivation, it has changed and adapted

In today’s world, ringing cell phones and notifications have become as fundamental as the iconic postman and tastefully stamped letters. In those few moments, when picking up a phone, most cannot help that little thrill of excitement in wanting to see what new and exciting news has come their way. But what exactly are push notifications, and why do so many of us get them on a regular basis?

We want to show you some fantastic ways to bring in more clients, without spending a ton of money. These ten key tips are essential to your success.

The more customers you attract, the higher your sales will become. I am always amazed by the number of small businesses that struggle or go bankrupt for one simple reason: Nobody knows they exist. If people knew about their products, they would be making sales – it’s often that simple.

Clients might not know about them for a number of reasons, but usually it’s because they’re struggling to advertise their product. Advertising in traditional ways is expensive, hard to track, and tricky to get right. Knowing how to get great results with the lowest overall spend is every company’s ideal scenario.

Here are ten “cheap or free” methods to help you get your name out there and begin making sales. Read through them and be objective – your business’ future success depends on it!

If you haven’t integrated geo-fencing into your business, there is a definite chance you are missing sales, engagement, and ultimately, a more loyal customer base. If you need a refresher on what geo-fencing is all about, here is the simplest way we can explain it.

Geo-fencing is a location-based service that businesses can use to pique the interest of their audience by sending relevant messages to their phones when they enter a predefined location or geographic area.

While a geo-fence provides the framework for reaching an audience within a boundary, it is important to remember that it does not contact the audience for you. The end-user must have location settings enabled so that a notification is pushed to reach the end-user in real-time.

The term ‘geo-location app’ refers to a type of app that shows someone your location. Alternatively, it shows where you are in relation to other landmarks. Examples would be:

• Uber, which shows a driver where to come and fetch you as well as where to drop you off, and

• Google Maps, which allows you the ability to see where you are and will help you navigate to where you want to go.

In order for this app to work, the user has to have their phone’s GPS enabled. These apps obviously don’t tell just anyone where they are – if they want to be found, they will enable the app to show your location.

Mobile apps are big business. When we say big business, we mean SERIOUSLY big business. According to stats from BuildFire, between 2016 and 2017 there was a 35% increase in spending via mobile apps.

This means that if you don’t have a mobile app for your business, you need to get one. If you do have one, you need to maximise the amount of money your customers spend with you using your mobile app because, as can be seen by the numbers, people are keen to spend money using their smart device – be it a tablet or smartphone.