Author name: GL Content Team

In today’s world, ringing cell phones and notifications have become as fundamental as the iconic postman and tastefully stamped letters. In those few moments, when picking up a phone, most cannot help that little thrill of excitement in wanting to see what new and exciting news has come their way. But what exactly are push notifications, and why do so many of us get them on a regular basis?

We want to show you some fantastic ways to bring in more clients, without spending a ton of money. These ten key tips are essential to your success.

The more customers you attract, the higher your sales will become. I am always amazed by the number of small businesses that struggle or go bankrupt for one simple reason: Nobody knows they exist. If people knew about their products, they would be making sales – it’s often that simple.

Clients might not know about them for a number of reasons, but usually it’s because they’re struggling to advertise their product. Advertising in traditional ways is expensive, hard to track, and tricky to get right. Knowing how to get great results with the lowest overall spend is every company’s ideal scenario.

Here are ten “cheap or free” methods to help you get your name out there and begin making sales. Read through them and be objective – your business’ future success depends on it!

If you haven’t integrated geo-fencing into your business, there is a definite chance you are missing sales, engagement, and ultimately, a more loyal customer base. If you need a refresher on what geo-fencing is all about, here is the simplest way we can explain it.

Geo-fencing is a location-based service that businesses can use to pique the interest of their audience by sending relevant messages to their phones when they enter a predefined location or geographic area.

While a geo-fence provides the framework for reaching an audience within a boundary, it is important to remember that it does not contact the audience for you. The end-user must have location settings enabled so that a notification is pushed to reach the end-user in real-time.

The term ‘geo-location app’ refers to a type of app that shows someone your location. Alternatively, it shows where you are in relation to other landmarks. Examples would be:

• Uber, which shows a driver where to come and fetch you as well as where to drop you off, and

• Google Maps, which allows you the ability to see where you are and will help you navigate to where you want to go.

In order for this app to work, the user has to have their phone’s GPS enabled. These apps obviously don’t tell just anyone where they are – if they want to be found, they will enable the app to show your location.

Mobile apps are big business. When we say big business, we mean SERIOUSLY big business. According to stats from BuildFire, between 2016 and 2017 there was a 35% increase in spending via mobile apps.

This means that if you don’t have a mobile app for your business, you need to get one. If you do have one, you need to maximise the amount of money your customers spend with you using your mobile app because, as can be seen by the numbers, people are keen to spend money using their smart device – be it a tablet or smartphone.

While there are multiple solutions for processing payments via mobile apps, Stripe and Braintree (owned by PayPal) stand out as the most efficient payment systems. We decided to compare these two tech-driven platforms so that our clients have an easier job choosing the best payment system for their app’s needs.

Braintree and Stripe both have SDKs for iOS, Android, and JavaScript as well as server-side SDKs. We examined their pricing plans, documentation, ease of set-up, and features and anti-fraud tools. So let’s start digging in.

A lot of modern technological advances are driven by people’s ever-growing need to save time and money and organize their everyday routines efficiently. Taking care of day-to-day housework can be unpleasant and stressful for a lot of people; in particular, making a food shopping list and purchasing household supplies is a significant part of what needs to get done to keep a household functioning.

Think white papers have faded into the grey? Think Again!

Called the “cornerstone report” in business industries, often highlighting benchmark moments in our industrial and financial evolution over the years, white papers have been around for the better part of the twentieth century and despite a few misconceptions they are in fact still in demand.

Why? Simple! There is just no better way to present well researched, in-depth information.