Author name: GL Content Team

It is the job of the marketer to know what their customers want so that they can produce messaging that responds accordingly.  As marketing is not an exact science, sometimes marketing professionals don’t get it right the first time, and have to try a variety of campaign ideas before they hit on one which resonates well with their audience. Often, the marketing department spends quite a lot of money on these unsuccessful campaigns, which results in them being very unpopular with the finance department – as the return on investment is almost negligible.

When it comes to modern business, you can do all the marketing that you want, however unless this translates into leads which your sales team can convert into sales all of your marketing spend will have gone to waste. The process of lead generation differs from business to business and from industry to industry, and marketers must often take advantage of any new technology that is developed to find new ways of generating leads. 

In this article, we’ll explore the best practices to follow when looking for qualified leads for your business.

As the varied and wide expanses of worldwide marketing have shown, no two strategies are alike. Each strategy will have to cater to different project needs, and knowing which strategy will work best for you is the starting point in any successful endeavor.

One of the most difficult hurdles to overcome in marketing is the mass amount of effort needed to create an end product worthy of beneficial responses.

In all things, there are those who thrive and those who dwindle; with the latter coming in at an astounding 65%. It’s natural for one to start asking why. 

What is it exactly that “successful” marketers are doing that the less experienced ones aren’t? 

In business, people tend to use a lot of jargon. Many of these terms are quite ethereal and don’t accurately describe what is being referred to. Take, for instance, the word ‘strategy’. The way that businesses use  this term conjures up, in the minds of a marketer or small business owner, a lengthy document. This document has specific sections they need to fill. This is despite the fact that these may not be relevant to your business. At its core, a strategy is a roadmap of where you want to go in your business. It can be as short as a page or a mind map or it can run into a myriad of pages. The type of business you run dictates what format this document will take. 

The term ‘value proposition’ is another one of these types of terms. In this article, we look at what ‘value proposition’ means and how you can communicate this to your customers.