Originally published October 18, 2019 , updated on September 6, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Along with the big shift toward social media and digital marketing, there came a long list of additional adjustments to modern day […]
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It is the job of the marketer to know what their customers want so that they can produce messaging that responds accordingly. As marketing is not an exact science, sometimes marketing professionals don’t get it right the first time, and have to try a variety of campaign ideas before they hit on one which resonates well with their audience. Often, the marketing department spends quite a lot of money on these unsuccessful campaigns, which results in them being very unpopular with the finance department – as the return on investment is almost negligible.
A Guide For Digital Marketers Who Want to Know What Their Customers Want Read More »
When it comes to modern business, you can do all the marketing that you want, however unless this translates into leads which your sales team can convert into sales all of your marketing spend will have gone to waste. The process of lead generation differs from business to business and from industry to industry, and marketers must often take advantage of any new technology that is developed to find new ways of generating leads.
In this article, we’ll explore the best practices to follow when looking for qualified leads for your business.
How to Generate Leads that Translate into Sales for Your Business Read More »
As the varied and wide expanses of worldwide marketing have shown, no two strategies are alike. Each strategy will have to cater to different project needs, and knowing which strategy will work best for you is the starting point in any successful endeavor.
One of the most difficult hurdles to overcome in marketing is the mass amount of effort needed to create an end product worthy of beneficial responses.
In all things, there are those who thrive and those who dwindle; with the latter coming in at an astounding 65%. It’s natural for one to start asking why.
What is it exactly that “successful” marketers are doing that the less experienced ones aren’t?
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Have you ever considered the dynamics of business and what it is that makes each approach different? What makes one company stand out while others fade into the background?
The simple answer is communication – or better yet, persuasion!
When looking at writing for social media, many might insist that it all comes down to talent and innate creativity, a professional touch and well-rounded experience – truth be told, however, that is not the be all and end all of great writing.
When putting pen to paper (or fingers to the keyboard), even inexperienced writers have the potential to be fantastic at what they do, and with a few tips and tools to arm yourself with, you can transform your hesitant writing skills into a panoramic display of marketing ingenuity!
Achieving the Best Social Media Impact for Your Business Read More »
B2B blogging and content marketing are buzzwords tossed around on a regular basis. A leading technique used for professional purposes and company growth, through successful implementation they have become a recognized norm in the marketing world.
When used in a business sense, the intricate details of blogging can be somewhat daunting, especially when just starting out – writers could find that, when applying their budding blogging skills to business and sales targets… things don’t always go according to plan. Why?!
Blotting out the Confusion in Blogging and Content Marketing Read More »
In business, people tend to use a lot of jargon. Many of these terms are quite ethereal and don’t accurately describe what is being referred to. Take, for instance, the word ‘strategy’. The way that businesses use this term conjures up, in the minds of a marketer or small business owner, a lengthy document. This document has specific sections they need to fill. This is despite the fact that these may not be relevant to your business. At its core, a strategy is a roadmap of where you want to go in your business. It can be as short as a page or a mind map or it can run into a myriad of pages. The type of business you run dictates what format this document will take.
The term ‘value proposition’ is another one of these types of terms. In this article, we look at what ‘value proposition’ means and how you can communicate this to your customers.
How to Communicate Your Value Proposition Read More »
We’ve all heard the term “content marketing” at one point or another, B2B sales professionals swear by it, companies grow on it and we probably look at it every day. But what exactly is content marketing? Despite the popular catch phrase and the various principles floating around, this business savvy concept has remained somewhat vague to the general public and startup companies alike.
To break it down, content marketing is an advertising/ business method that concentrates on making any business content more exciting and attractive to its audience, it gives all the relevant details in a higher definition; more colour! Better deals! Bigger prospects! And a wider coverage, the point? To show why doing business with that specific company is in your best interest of course.
However, as fun and creative as it may sound, creating a fluid content marketing approach is in fact a tried and tested science that takes a few tricks and more than a little ingenuity.
Getting Your Content Marketing Checklist Done Right Read More »
Originally published August 13, 2019 , updated on September 6, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.We all know the saying, “The stars are the limit.” Originally meant as an inspiration or motivation, it has changed and adapted
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"Working with Goodman Lantern has been fantastic. From the evaluation process to our current day-to-day it has been a pleasure. They have been accommodating and helpful throughout the entire engagement. The deadlines are always met and the communication is consistent. You'd be amazed at how many partners struggle with this. I would recommend them to anyone looking for content services." Jeff Soriano,
Brightflag - VP Marketing
