The content in your e-commerce site needs to be more than just a flock of words at various assigned spots on the website.
The words need to breathe life into your online store, your products, your brand.
Want to know what makes great eCommerce content?
We’ve got you covered with some tips on how to craft content that gets people buying and has them coming back for more.
E-Commerce Content Writing – How to Make it Great Read More »
Almost every business has turned to SEO for a way of long-term marketing that can offer awareness as well as conversion.
SEO companies and freelance SEO experts get top money to simply offer suggestions, and sometimes optimize what is already there, to push the site higher in Search Engine Result Pages.
But why is SEO important for your online success?
Why SEO is Important for Your Online Success? Read More »
Outsourcing your content writing can often seem treacherous. How do you trust someone that you don’t know with something as important as this? Content writers have similar nervousness about taking on new clients, as experience has shown that not every client is willing to pay for quality. Thankfully, it’s not all doom and gloom. Finding the right fit for your business outsourcing needs often brings about the best possible results. The right content creators produce high quality work, at a fraction of the time, while doing what they love. As it stands, content creation is the top activity outsourced by B2B marketers. With the increase in need for content marketing, businesses must publish consistently high-quality and long-form content in order to remain relevant in the market.
How to Outsource Content Writing Read More »
The question of whether or not to repurpose content has surfaced, and resurfaced (pun intended), a number of times in the digital sphere. The biggest concern lies in the fear that little to no initiative or originality goes into repurposing old content. According to Chris Brogan, marketing genius and author, the act of content repurposing is a sign of laziness.
Is Content Repurposing a Good Idea? Read More »
In recent times, businesses have started to invest in case studies more frequently. This strategy has been implemented in order to increase conversion rates from website visitors to clients. These case studies are usually posted on company websites for the page visitors perusal. However, it is important to understand what the value of case studies is, and how effective they can be at increasing your company’s conversion rates. The following blog explains how and why case studies are able to increase your company’s conversion rates and how they can be used to increase your company’s sales.
The Importance of Case Studies Read More »
Most successful companies in the business sector are no strangers to the power and potential of proactive marketing. Whether using video footage, infographics, ebooks or testimonials, content marketing has many pronounced benefits to offer.
Effectively opening a mode of communication with consumers, content marketing is able to directly improve business output in relation to client response, through highlighting important aspects including product popularity, sale rates and needed solutions. In conjunction with this, case studies can also be seen as a very beneficial form of content marketing.
Case Studies and the Role They Play in Your Business Marketing Goals Read More »
Any business looking to increase sales needs to implement a proper content marketing strategy. But hold on, what does this mean? Aren’t content marketing strategies the same thing as content strategies, or content plans? In short, no. There are subtle differences between the three, and your understanding of them can greatly impact how you use them. So we’ll explore these differences to showcase the benefits of having a proper content marketing strategy, and give some advice on the best ways in which to develop said strategy.
Developing a Content Marketing Strategy Read More »
It is important to find for your spot in the sun. As bad grammar and spelling errors can be avoided, dedicate yourself to finding a solution. More often than not, the solution will be having to outsource the editing or rewriting of your content, or just to outsource the entire content generation component altogether. You will still have the final say whether to use it or not.
The four main purposes of good content are to entertain, to inspire, to educate and to convince. If your website spelling and grammar errors are hindering the reader from obtaining any of these four gratifying experiences, then you urgently need to relook the writing processes you currently have in place.
Bad Grammar and Spelling Mistakes Could Be Hurting Your Content Read More »
One of the latest business debates appears to be centred around whether or not outsourcing is better than in-house work – especially when it comes to content creation. In order to weigh in on this topic, we need to understand how outsourcing works, and the advantages it can bring to the table.
Like any specialist, outsourced content creators are best viewed as an investment for the future of a business. It can be daunting to give control of a specific project to a third party. However, it is a minor sacrifice to make when considering the benefits that come from this kind of business relationship. Here are some advantages to outsourcing that may sway the debate.
10 Advantages of Outsourcing Content Creation Read More »
"Working with Goodman Lantern has been fantastic. From the evaluation process to our current day-to-day it has been a pleasure. They have been accommodating and helpful throughout the entire engagement. The deadlines are always met and the communication is consistent. You'd be amazed at how many partners struggle with this. I would recommend them to anyone looking for content services." Jeff Soriano,
Brightflag - VP Marketing
