Author name: GL Content Team

Attention spans are shortening.

People are getting lazier.

Social media seems to be the only thing people have time for these days.

The popularity of visual content is growing by the second.

And it seems like your feed is filled with memes rather than a good read.

So, is blogging still as relevant as it used to be?

Should you, quite honestly, give a crap about keeping your blog going?

Here, have a truth bomb: YES. YOUR BLOG IS STILL THE KING OF CONTENT.

It’s a fact of our modern lives that there isn’t enough time to do the things that we want to do. If you’re a business owner, the temptation is to work more in your business as opposed to on your business. This is because doing the work yourself is more ‘comfortable’ than teaching other people how to do it, and trusting them to do it well. You know how to do the work and are practiced in it. Being the boss is a new kettle of fish and it’s going to take time for you to learn how to manage your workflows and marketing correctly while, at the same time, getting the work done.

The content in your e-commerce site needs to be more than just a flock of words at various assigned spots on the website.

The words need to breathe life into your online store, your products, your brand.

Want to know what makes great eCommerce content?

We’ve got you covered with some tips on how to craft content that gets people buying and has them coming back for more.

The question of whether or not to repurpose content has surfaced, and resurfaced (pun intended), a number of times in the digital sphere. The biggest concern lies in the fear that little to no initiative or originality  goes into repurposing old content. According to Chris Brogan, marketing genius and author, the act of content repurposing is a sign of laziness.

Any business looking to increase sales needs to implement a proper content marketing strategy. But hold on, what does this mean? Aren’t content marketing strategies the same thing as content strategies, or content plans? In short, no. There are subtle differences between the three, and your understanding of them can greatly impact how you use them. So we’ll explore these differences to showcase the benefits of having a proper content marketing strategy, and give some advice on the best ways in which to develop said strategy.