Originally published January 6, 2021 , updated on March 4, 2025Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.With this guide, we’ll show you how to build an effective, lead-generating B2B content marketing strategy. Just by the fact that you’re […]
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Originally published January 5, 2021 , updated on September 4, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Recently, our founder Raj Anand had the privilege to join Scott Colenutt on The Advertising Hour podcast. During their chat, Raj and
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Originally published December 19, 2020 , updated on September 4, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.If there is one thing that harms many new businesses, it’s that they don’t take the time to properly define their target
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Originally published December 17, 2020 , updated on September 5, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Recently, Raj joined in on the Scaling SaaS Operations podcast with Kristine Esparza. This was a fantastic opportunity to talk about gender
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Originally published December 15, 2020 , updated on September 5, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Conversion copywriters are wonderful human beings. They write B2B landing page content that converts readers and produces sales. Would you like to
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Originally published November 27, 2020 , updated on September 5, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.There is a lot of talk about the B2B marketing funnel. Who owns it? Marketing or Sales? Is the funnel even still
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Originally published November 17, 2020 , updated on September 5, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Content marketing is a vital part of any B2B marketing strategy. Not only is it effective for generating new leads – it
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Originally published October 17, 2020 , updated on September 5, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Generating leads in the biggest challenge in B2B marketing these days. Afterall, without leads, you have no clients, no revenue and no
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Originally published August 14, 2020 , updated on May 30, 2023Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Some brands have moved away from long-form content because they fear that the public’s attention span is declining. A myth we have
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"Working with Goodman Lantern has been fantastic. From the evaluation process to our current day-to-day it has been a pleasure. They have been accommodating and helpful throughout the entire engagement. The deadlines are always met and the communication is consistent. You'd be amazed at how many partners struggle with this. I would recommend them to anyone looking for content services." Jeff Soriano,
Brightflag - VP Marketing
