Originally published December 19, 2020 , updated on September 4, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.If there is one thing that harms many new businesses, it’s that they don’t take the time to properly define their target […]
B2B Content Marketing Basics: How to Understand Your Target Market Read More »
Originally published December 17, 2020 , updated on September 5, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Recently, Raj joined in on the Scaling SaaS Operations podcast with Kristine Esparza. This was a fantastic opportunity to talk about gender
Podcast: Gender Equality and Remote Teams Read More »
Originally published December 15, 2020 , updated on September 5, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Conversion copywriters are wonderful human beings. They write B2B landing page content that converts readers and produces sales. Would you like to
Our Top 8 Tips For Writing Amazing B2B Landing Page Content Read More »
Originally published November 27, 2020 , updated on September 5, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.There is a lot of talk about the B2B marketing funnel. Who owns it? Marketing or Sales? Is the funnel even still
What You Need to Know About the B2B Marketing Funnel Read More »
Originally published November 17, 2020 , updated on September 5, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Content marketing is a vital part of any B2B marketing strategy. Not only is it effective for generating new leads – it
How to Develop a Solid B2B Content Marketing Strategy Read More »
Originally published October 17, 2020 , updated on September 5, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Generating leads in the biggest challenge in B2B marketing these days. Afterall, without leads, you have no clients, no revenue and no
How to Generate B2B Leads with Social Media Read More »
Originally published August 14, 2020 , updated on May 30, 2023Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Some brands have moved away from long-form content because they fear that the public’s attention span is declining. A myth we have
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Let’s talk about pimping your blog.
Blogging has become a real social phenomenon over the past few years and for good reason. Besides being a great customer service tool, its ability to rank highly in search engines, attract swarms of traffic, create advertising revenue, promote services and generate sales has led to the growing importance of the blog as a business tool worldwide.
Simply put: there just isn’t any way around it.
As books inform us of the past, blogs inform of the here and now.
So what makes a blog great?
Like most things in life, there isn’t really a one-size-fits-all approach.
One man’s trash is another man’s treasure, so yes, in some aspects it comes down to your target audience, as well as topic relevance. But wouldn’t it be great if one had a general recipe for success?
There might not be a one-size-fits-all approach, but below are a few of the most fundamental things one needs to keep in mind when hammering out that next blog.
Business Content Marketing: Make Your B2B Blog More than Just A Blur Of Information Read More »
Content marketing is a significant part of any digital marketing tool kit. Content that is SEO-optimised is even more important when it comes to increasing the visibility of your site, as 95% of people only look at the first page of the Search Engine Results Page (SERPs).
However, according to Zazzle Media, 60% of people find it difficult to create consistently valuable and well-written content. 32% of digital marketers also say that their content creation strategy is lacking.
So, if content is such a vital cog in the digital marketing machine, and you don’t have any available resources in your company, should you outsource this function to a content marketing agency?
Should You Outsource Content Marketing? 6 Questions to Consider Read More »
"Working with Goodman Lantern has been fantastic. From the evaluation process to our current day-to-day it has been a pleasure. They have been accommodating and helpful throughout the entire engagement. The deadlines are always met and the communication is consistent. You'd be amazed at how many partners struggle with this. I would recommend them to anyone looking for content services." Jeff Soriano,
Brightflag - VP Marketing
