Originally published October 21, 2021 , updated on August 29, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.The first thing to know before you dive into custom content is that it’s a bit different from general content marketing. Whether […]
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Originally published October 21, 2021 , updated on August 29, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.A business plan is a document that entrepreneurs use to pitch their business idea. This can be useful when it comes to
Originally published October 20, 2021 , updated on April 3, 2025Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.When you are not in the business of content creation, it’s difficult to prioritise writing as part of your business strategy. But
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Originally published October 19, 2021 , updated on August 29, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.White papers often get overlooked as a B2B content marketing tool. Instead, businesses tend to focus on blogs, articles, social media content,
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Originally published October 15, 2021 , updated on April 14, 2025Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Content Strategy sounds like a buzzword that marketing gurus throw around. You are busy running a business and the last thing you
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Originally published October 14, 2021 , updated on August 29, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.With 4.66 billion active internet users in the world, digital content marketing has become a top priority for many companies. This is
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Originally published October 14, 2021 , updated on August 29, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Emails are simple enough… right? It’s just another form of communication where you write up what you want to say and send
Originally published October 14, 2021 , updated on July 2, 2025Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.It was 1997 when the world first heard the term SEO (search engine optimization). Back then, making content discoverable meant a lot
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Originally published October 12, 2021 , updated on March 16, 2025Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.The software-as-a-service industry has grown exponentially over the last couple of years. And it shows no signs of slowing down. In fact,
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"Working with Goodman Lantern has been fantastic. From the evaluation process to our current day-to-day it has been a pleasure. They have been accommodating and helpful throughout the entire engagement. The deadlines are always met and the communication is consistent. You'd be amazed at how many partners struggle with this. I would recommend them to anyone looking for content services." Jeff Soriano,
Brightflag - VP Marketing
