Originally published January 12, 2023 , updated on July 12, 2024

Press releases are valuable pieces of content that give consumers a fresh perspective on what you can offer, without the overt tactics of traditional advertising. They’re commonly used in PR campaigns to generate interest and attract media attention. You can also use them to spread the word about important industry news, weigh in on consumer issues, and reveal new products. 

However, you need to know how to hit the right notes in the right place for them to be effective. Releasing the wrong notes out into the digital ether won’t do your brand any favours. In fact, it can be damaging. Companies that offer press release content writing services can help to ensure your press releases ring true.   

In this blog, we’ll discuss the various benefits of press release content writing services for growing your business.

What Are Press Releases

A press release is a piece of written content that companies use to announce significant events or noteworthy information. They’re typically published on their own websites and socials, and by third-party publishers to improve content reach.

PR Newswire and BusinessWire, two top press release publishers, publish around 1,000 press releases daily. Many industries use press releases in their strategy, but they’re particularly useful for technology businesses. This is because the tech industry is constantly looking to evolve, with businesses offering more efficient consumer services. 

Press release copywriting services can create content that you can use for the following:

• Provide detailed descriptions of products and services
• Explain the practical value you’re offering consumers
• Make consumers aware of your business’s core tenets
• Inform consumers about changes to your business – new hires, process improvements, event announcements, etc.
• Address any claims made about your brand, business or industry

With effective PR writing services, your business will be able to leverage the above content types to boost your business growth.

6 Press Release Advantages That Aid Business Growth

As a type of business content, press releases have many unique advantages. These combine to increase lead generation and eventually, conversion numbers. The overall effect is greater sales over long periods of time, resulting in steady and reliable growth.

1. Boosts Brand Image

Growing your brand image, especially with new audiences, can be arduous without the proper tools. 

Investing in quality press release content that shows off new products, services, and other advances, positions your business as a market leader. Using press release content writing services also helps your business engage with industry news, demonstrating your industry knowledge. And, these services allow your business to have control of its brand reputation. 

Consumers trust businesses with a strong brand image. As a result, you’re likely to experience higher lead conversion rates.

2. Use Affordable Marketing

Many forms of marketing require a lot of time, money, and resources to reach your audience effectively. Press releases don’t. Aside from distribution, the only cost for businesses is indeed to hire press release writers. 

This is a worthwhile investment, as it ensures you present important brand information in technical press clearly. If consumers have difficulty understanding the significance of a press release, it dulls its effectiveness. 

Press release content writing services are typically more cost-effective than creating press releases in-house. As a result, your business will have more resources to devote to its day-to-day running.

3. Produce Inoffensive Advertising

Nowadays, consumers are bombarded with pop-up ads, emails, and social media suggestions. This makes traditional forms of advertising and marketing less effective. 

Press release content writing services chiefly allow businesses to promote themselves without directly appearing as an advertisement. Your business will have access to expert writers, helping you to produce high-quality content quickly. 

Consumers are more likely to read your press releases to gain valuable information without being put off by overt advertising tropes. This increase in brand engagement can finally lead to more sales.

4. Focus on Search Engine Optimisation

Ranking highly on search engines can be a solid path towards growth. However, many businesses find it hard to produce content that appears on Google’s first page of results. 

Press releases innately produce backlinks on third-party websites, which helps boost your ranking. Any attention you get through third-party publishers can also influence your ranking. Agencies that offer press release content writing services know how to optimise your content for relevant search results without extending your timeline. 

With highly-ranked content, you’ll have improved online visibility to help your business grow. In essence, more online traffic means more chances of conversion. 

5. Expand Your Audience

Sometimes businesses stagnate when they aren’t able to attract new customers. 

By using professional press release copywriting services, you’ll be able to reach a large audience. Also, expertly crafted press releases appeal to your business’s target audience. 

Press release content writing services improve your marketing efficiency, as your content is relevant to more consumers. Customers will feel like your brand really resonates with them, meaning they’ll likely become loyal customers. 

6. Build Media Relationships

Subscription-based technology companies often find it difficult to feature in the media. This is because they’re usually focused on improving their product, as opposed to spreading a social message or publishing “newsworthy” content. 

However, press releases containing interesting data can allow a business to feature in news articles and social media sites.

This helps boost business growth by giving you access to consumers outside your usual distribution channels. Professional press release copywriting services help you bridge this gap thanks to their connections and also media industry knowledge.

Professional Press Release Copywriting Services for Businesses

So if you’re looking to hire press release writers, the Goodman Lantern team has the experts for you. Our press release content writing services allow your business to grab the attention of consumers, journalists, and editors. As such, we’ll give you press releases that consistently spread your brand and message far and wide. 

Contact us today.

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