Strategic Insurance Content Writing Services
for the Full Buyer Journey.
The variety of products available in the market can make insurance a complicated subject. However, targeted content helps existing and potential customers understand the differences and choose the product that best suits them. Rather than attempt this aspect in-house, professional insurance content writing services can help you communicate more effectively with your customers.
Our writers have deep-rooted knowledge of the industry, and our insurance content writing services focus on demystifying topics such as regulatory guidelines and disbursal ratios. Breaking down industry jargon into plain language helps readability, which ultimately widens your audience. This helps potential customers easily compare different products and make well-informed decisions. At the same time, we also highlight the benefits of all your offerings transparently to both attract and build trust with customers.
Well-written content helps to educate consumers about how insurance policies are underwritten, coverage is decided, and premiums are calculated. Using blog posts, policy explainers, and well-researched white papers, you’ll be established as a brand worthy of customers’ trust.
Content for Brokers, Carriers, and Platforms in
the Insurance Industry
Whether you are an insurance provider, a broker/aggregator, or a claims platform, Goodman Lantern’s insurance content writing services can help your business grow. Our writers are up-to-date on policy changes in the industry and understand how AI can be used to improve customer service.
No matter what role your business plays within the insurance industry, our insurance content writing services can be customized according to your specific requirements. Our content is research-driven and hits the right spot between informative and engaging, thereby creating value for you and your customers.
From policy guides to blog articles and website copy, we craft content that supports your business goals. With a deep understanding of industry terminology and compliance, our team delivers accurate and customer-friendly writing that helps you connect with your audience and stand out in a competitive market.
Engaging Content Drives Growth for
Your Business
Blog posts and explanatory videos ensure your viewer understands your policies better and makes the right choice. If you can simplify the legal jargon of the insurance industry, it will reassure the viewer that they are dealing with an expert in the field. This will establish you as a reliable source of information and help build trust and loyalty. And that’s where we step in.
Focused, well-written content will also help boost search engine optimisation and bring in traffic to your website. From there, effective calls to action will keep the viewer on the page and ultimately drive conversions.
How Goodman Lantern Can Help Your Insurance Business?
Goodman Lantern’s insurance content writing services can significantly contribute to the growth of your insurance company and establish
you as a leader in the industry.
High-Quality Content
Our skilled insurance writers can create informative and engaging content to boost your brand’s reputation. We are experts at writing blog posts, articles, and website content that helps your audience understand their policy options better, whether it's life, health, auto, home, or any other type of insurance.
Enhanced Online Visibility & Customer Engagement
SEO-optimised content ensures your insurance services get noticed by potential clients searching online. Through well-crafted social media posts and email campaigns, we can expand your reach. This will attract and retain viewers and, ultimately, drive conversions.
Build Trust and Authority
Our insurance content writing services include producing informative white papers, reports, and guides about trends, risk management, and policy insights. This will showcase your thought leadership within the sector and attract potential clients seeking well-informed insights.
Reduce Operational Costs
When you engage Goodman Lantern’s insurance content writing services, you get relevant and well-researched material without having to use your internal resources. Our insurance copywriters can help refine your message, engage your customers, and drive your business forward. This means your team can focus on growing your core business.
Case Studies
Read about how we’ve helped our clients in the case studies below.
Optimized website content for an online store
Our e-commerce content writing services were used by a well-known global manufacturer of power tools to optimize their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Read more about our work hereLong-form content to amplify sales
An e-commerce software firm used our services to create compelling long-form content to educate their audience.
Read their story hereHelping Hundreds of Businesses with
Our Expertise & Dedication
Our Clients Enjoy Working with Us Because We Believe in Collaboration
At Goodman Lantern, we believe in building long-term, successful relationships with our clients. We take the time to get to know your business and the people behind your brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
“The communication is excellent and you receive responses within 24 hours.”
“We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”
Pricing Plans
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Our Insurance Content Writers
Can Help You
Goodman Lantern's team of skilled insurance copywriters can provide invaluable assistance across various aspects of the insurance industry. With our expertise, we can provide insurance content writing services that enhance your communication strategy and streamline information delivery.
Our writers can create engaging blog posts, articles, and website content that demystify complex insurance concepts. This helps your clients understand their coverage better and establishes your company as a reliable source of information in a competitive market.
When it comes to product descriptions, our writers excel at using clear and compelling language that highlights the benefits of your insurance offerings. Whether the insurance type, they can transform technical jargon into easily understandable content for your target audience.
Furthermore, our insurance content writing services include producing informative white papers and guides that showcase your thought leadership within the insurance sector. This content demonstrates your industry knowledge and attracts potential clients seeking well-informed insights.
Partnering with Goodman Lantern's insurance content writers means you’ll have well-researched content tailored to your audience and optimized for search engines. Our insurance copywriters can help refine your message and drive your business forward.
Insurance Content Writing Services FAQs
What services does your insurance content marketing agency offer?
Our insurance content marketing agency specializes in a range of services designed to enhance your online presence and engage your target audience. We offer content writing for your insurance company, including blog posts, articles, infographics, and videos tailored to the insurance industry. We also provide social media management, SEO optimization, email marketing campaigns, and strategic content planning to help you connect with potential clients effectively.
What process do your insurance content writers follow to generate ideas?
Our insurance content writers typically follow a process that involves several key steps. They begin by researching industry trends, customer needs, and emerging topics. Next, they brainstorm various angles for your website content, such as explaining complex policies, offering risk management tips, or discussing regulatory changes.
They focus on addressing pain points and providing valuable information to your target audience. Once they have a list of potential ideas, they will prioritise them based on relevance and demand. Finally, they create a content calendar according to the content strategy. All ideas and content will be sent for review and approval.
How do you ensure the content is relevant to my insurance niche?
Our team comprises experienced insurance copywriters with a thorough grasp of the insurance industry. We also take the time to understand your business and its offerings. By aligning our content strategy with your specific niche, we create tailored content that resonates with your target audience and addresses their unique needs, ensuring that your brand message is relevant and impactful.
Can you assist in managing our social media presence for better engagement?
Absolutely. We understand the importance of a strong social media presence in today's digital landscape. Our agency offers comprehensive social media management services tailored to the insurance industry. Our insurance copywriters create and curate engaging content, schedule posts at optimal times, interact with your followers, and analyze the performance of each post. This helps increase brand visibility, foster meaningful connections, and drive traffic to your website, ultimately boosting your business's online influence.
Get in Touch
Connect with us to take your insurance business to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us, and we’ll get started on a quick audit to help you figure out your next steps. Email us at info@goodmanlantern.com.
Contact Us
"Working with Goodman Lantern has been fantastic. From the evaluation process to our current day-to-day it has been a pleasure. They have been accommodating and helpful throughout the entire engagement. The deadlines are always met and the communication is consistent. You'd be amazed at how many partners struggle with this. I would recommend them to anyone looking for content services." Jeff Soriano,
Brightflag - VP Marketing