Content That Simplifies
Complex Jargon

We offer a versatile range of content writing services that includes marketing content, research content, and bespoke content and editing. We create high-quality content in various forms such as white papers, business plans, and website content. The format is chosen to match the marketing needs of our clients.

For instance, if a local credit union wants to position itself as a thought leader; we would write monthly emailers and newsletters sharing industry insights. For an investment firm that wants to highlight its ability to manage money, our finance content writers would love to create informative and interesting scripts for a finance podcast. For an insurance agency that wants to appeal to the younger generation, we would write attractive and engaging insurance copywriting. At Goodman Lantern, we do it all.

From taking care of savings to providing financial protection over a job loss – Banking, Finance, and Insurance companies keep our society running. We work with a comprehensive range of banking and financial institutions such as investment banks, mortgage companies, and fintech start-ups.

Our banking and insurance content writers have put together SEO content marketing strategies for health insurance firms. Our finance content writers have worked with business intelligence firms to create research-heavy pillar content and web content. We provide premium content writing for financial services that help them boost revenue and keep our society functioning.

The success of a content marketing campaign can be evaluated in various ways. Conversion rates are an important metric that refers to how many visitors on your site took an action and were converted into a customer. We rely on generating high-quality leads and crafting persuasive content that inspires your audience to take action.

For a branding campaign, impressions, social reach, and social engagement are important metrics. For an email marketing campaign, email open rates and click-through rates measure success. We use a combination of tactics to keep these numbers high and give you the highest returns on investment.

Blogs are a great way to show your audience the depth and breadth of your knowledge. Depending on what your niche is, you can share your tips for personal financial planning, break down how health insurance premiums work or talk about how to rebalance stocks and bonds. Our writers can certainly help you with that.

We write about everything from stock market trends to market risk assessments to liability coverage. We can create regular blog content at scale to create a consistent and credible personality for your company.

Our writers are industry experts. They are well-versed with the common terminology and jargon. However, too much jargon can leave your customers feeling lost and confused. For content to work, complicated terms need to be broken down and explained in a simple yet effective way. And this just happens to be our superpower.

The content we write walks the fine line between informative and engaging. It aims to educate the audience about your product or service. It also highlights your brand’s value to their lives and shows them that your company cares.

The Banking and Finance industry has always been a competitive one. With the influx of novel technologies, innovative products, and new players; it is increasingly becoming a crowded market. Content can help distinguish you from your competitors and create a deeper relationship with your customers.

By sharing relevant blogs, persuasive opinion pieces, and giving advice on common questions – you can interact more meaningfully with your audience. It builds trust and raises their confidence in your brand. Trust is what creates a long-lasting, loyal customer and leads to sustainable revenues. Content yields high growth at relatively lower costs, it is definitely an investment worth adding to your portfolio.

Learn more about our Banking, Finance, and Insurance content writing services today! Book a call with us and find out how we can help grow your business. Reach us at +44 3300270912 or email us at info@goodmanlantern.com.