Originally published April 4, 2023 , updated on July 10, 2024

Nowadays, businesses use content creators across almost every industry. This is understandable, considering how rich the internet is with information. It’s also unsurprising that human resources content creators exist. Writing about an industry one doesn’t work in is common in the content world. After all, writers do more than write. They’re avid researchers, too. However, creating human resources content without any in-house experience can be challenging. This blog will explain why content writing for HR is more difficult than it seems.

Working in Human Resources Is Complicated

Working in human resources is complex, requiring a broad range of skills and expertise. Human resource professionals support and manage the ‘people side’ of organisations. They have to stay on top of changing labour laws and regulations andwork with a mixture of theory and practicality. This makes content writing for HR matters more complicated than in other industries.

Talking About Human Resource Issues Requires Tact

Considering how wide-ranging the HR role is, HR copywriters will cover a variety of topics. These topics help human resource professionals perform their job effectively. It also keeps them informed on any  field developments. For example, content writing about human resources might include topics related to new labour laws, workplace safety, recruitment, and retention. 

Human resource content creators must also stay informed on more sensitive issues likediscrimination, harassment, employee privacy, and layoffs. HR professionals must deal with these sensitive issues with confidentiality, sensitivity, and impartiality. As such, HR copywriters covering these issues must take this sensitivity into account, too. 

Overall, human resource managers must navigate these issues sensitively to maintain a positive workplace culture. So, any content writing for HR produced should aim to put the company in the best possible light.

Writing Sensitively Takes Skill

Human resource matters can be emotional matters and writing sensitively is no easy feat – it requires a specific tone. It’s why we recommend working with expert writers when covering controversial issues. These writers are less likely to write in a way that causes more conflict. Experienced HR copywriters can also communicate this kind of information clearly. In turn, these writers can avoid confusing or alienating their audience.

Controversial HR issues can also involve cultural and social differences. So, it’s important to express these issues in your human resources content mindfully. Expert HR copywriters can adopt the most suitable language and tone and create content that’s culturally appropriate and respectful.

Furthermore, controversial issues might involve conflicting viewpoints and people must express these viewpoints in a balanced and fair way. Writers skilled in writing about controversial topics can help mediate these conflicting views, presenting these issues in a neutral and unbiased way.

Overall, it takes a high level of skill to write about sensitive topics clearly and tactfully while keeping an audience engaged.

Human Resource Content Is Considered ‘Business Writing’

Human resource writing is ‘business writing.’ This is another challenge HR copywriters might face. Business writing requires a very specific style and tone. Usually, a company will hire a writer experienced in business writing to produce the HR piece perfectly.

Business writing is also precise. Since we can centre content writing for HR around regulations and labour laws, producing accurate content isn’t negotiable. Inaccurate content can damage an organisation’s reputation by eroding credibility and customer trust.

Business writing pieces are also formal. These pieces can explore complex concepts, technical terms, and data. Again, facts must be communicated in a way that’s easy to understand and engaging. Writers must also tailor good business writing to the intended audience. So, HR copywriters must take into account the readers’ level of expertise, interests, and language preferences. Writers have got to understand their audience if they are able to adjust their writing style accordingly. At the crux of it, business writing requires showcased experience.

HR Writing Requires In-House Experience

Another challenge for HR copywriters is that they may not have direct human resource experience. It would be critical for them to spend time with the in-house experts to understand their audience’s needs.

Without personal experience, human resource content creators can’t gain insight into the company’s culture. The risk is that they create content that isn’t aligned with the company’s values. Nowadays, writers are spaced across the globe – making this in-house experience almost impossible. Nonetheless, effective HR writers must have a deep understanding of the company’s HR policies, processes, and procedures if they wish to express them accurately. Spending time with HR experts ensure that content writing about HR topics is accurate and relevant to the company’s specific needs.

There are solutions to overcoming an HR copywriter’s lack of expertise in this field. The writer could spend time with the respective company’s human resource department or work closely alongside their own human resource team to broaden their understanding of common HR issues.

Alternatively, businesses could hire human resource content creators with HR experience. They could also hire writers who do content writing on HR topics as a niche. Another writer prerequisite is business writing experience. In terms of sensitivity, an experienced HR copywriter should know how to cover HR topics with tact. Still, you could always review their portfolio before you choose to hire your HR copywriter.

Let’s Work Together

The truth is that even experienced writers can struggle to create formal, accurate, yet simple and sensitive HR content.

At Goodman Lantern, we have copywriters with HR as their niche. We’ll connect you with a writer that can effectively express your human resources content best. Our writers are also well-versed in business writing, communicating your message with sensitivity, accuracy, and warmth.

Feel free to get in touch with our team if you’d like to learn more.

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