Originally published April 4, 2023 , updated on July 10, 2024

The USD 9.96 trillion transport and logistics industry is changing like never before. Supply chain disruptions, increasing costs, booming e-commerce, rising competition, and technological advancements make it tough to maintain market share. So, how do you stand out in this industry? 

One way is through content marketing. Content marketing can build your reputation, attract quality leads, and increase conversions. But how exactly does logistics content writing take you that extra mile? Let’s find out.

Using Logistics Content Writing to Go the Extra Mile

Well-defined writing can strengthen your relationships with suppliers and customers and boost your bottom line. Here’s how. 

1. Increases Visibility

Today, customers go online to find most products and services they purchase. That means you want to be among the top results they see. Logistics content writing experts create search engine optimised (SEO) communication to help you rank high on search engines. Valuable, optimised communication ranks high as it addresses customers’ pain points. Additionally, social media posts and marketing materials increase your brand’s visibility.

2. Improves Customer Experience 

Logistics content writing can help improve customer experience by providing clear communication about shipping and delivery expectations and addressing common questions and concerns. It also builds trust through transparency and helpfulness. With expert writers’ help, your company can create a positive and informative customer experience by offering relevant and valuable communication, increasing satisfaction and loyalty. Effective logistics content writing can also reduce customer service inquiries, saving time and resources for both your company and the customer.

3. Builds Brand Reputation 

By using logistics content writing in your strategy, you can help build your brand reputation by establishing your company as an authority in the industry. Consistently providing valuable communication to your audience helps you create a positive perception among current and potential customers. Logistics content writing can also demonstrate your company’s commitment to transparency and customer satisfaction, enhancing your brand’s credibility and reputation.

Now that you know how logistics content writing experts can help your organisation, it’s time to find one.

Finding the Right Logistics Content Writing Experts

To choose the best logistics content writing experts for your brand, you must ask them seven essential questions. 

1. What Do You Know About the Industry?

A logistics content expert should know about the industry’s trends, challenges and opportunities. If they can’t answer what these are, they aren’t the right fit for you. The writer needs to understand the industry to do justice to the written materials they create. 

Industry knowledge about modes of transportation, warehousing, inventory management, supply chain optimisation, and regulatory requirements should be a minimum requirement. Only then will the writer be able to communicate effectively with your target audience.

Ask the potential writer specific questions about the industry. Is their response insightful? Does it demonstrate a deep understanding of the industry? If not, you’re better off looking somewhere else for these services.

2. How Many Years of Writing Experience Do You Have?

Experienced writers know how to create optimised content that can really connect with your target audience. They know how to drill down on pain points and use their storytelling skills to engage and catch readers’ attention.  

Logistics content writing experts have honed their writing skills and are familiar with different writing styles. Additionally, professional writers know how to conduct thorough research and meet deadlines. 

Find out how much experience the writer has. You should find out their experience with writing as a whole and within the logistics industry. Ask the writer to show you their portfolio. This will give you an insight into their familiarity with the industry.

3. Have You Ever Done SEO Writing?

A writer could create a really well-written article that hits all your target audience’s pain points. But it won’t amount to much if nobody reads it. When looking to hire transportation and logistics writers, check if they know how to make copy rank.

Firstly, the writer should understand the customer to create relevant copy. Then, they should use relevant keywords in their copy and ensure they hit the right density for SEO. They should also know how to use meta tags, descriptions, and alt images to help your content reach your audience. 

Ask the writer questions about SEO to check their technical skills. You can also ask them to show previous articles that have ranked on search engines.

4. Do You Understand the Basics of Content Marketing?

Each article and piece of copy should tie into your overall content and marketing strategy. When you hire transportation and logistics writers, they should be able to create, share, and measure content. 

The best writers will take time to understand your customers and strategy. Then, they create valuable and relevant communication. To ensure your content has hit the mark, writers study metrics like website traffic, engagement, and conversions.

Ask writers how they measure the effectiveness of their writing or how they know it’s been successful. This will give you a good idea of the writer’s familiarity with content marketing and whether they really understand how to leverage it to drive business growth.

5. What Topics Do You Think Will Interest Our Target Audience?

Once you’ve gauged the writer’s experience, try understanding whether they really know what kind of content will draw your audience in and solve their problems.

A logistic content writing expert has an idea of topics that will be relevant to and engage your target audience. They’ll also know how to use this to set your brand apart from competitors by aligning with audience needs. 

Ask the writer to list a few topics your audience would enjoy reading about. Pay attention to the counter questions they ask. Also, ask them to give ideas across different platforms like websites, blogs, eBooks, and social media.

6. What Is the Research Process You Follow Before Writing an Article?

The written materials a logistic content writing expert produces should be accurate, timely, and informative. Hire transportation and logistics writers with a thorough research process to ensure you get this.

Learn how the writer keeps themselves informed about updates in the industry. Then, learn about the process they follow. Good writers will know how to research well and will leverage this to provide helpful, valuable, and insightful content to your audience. 

Ask what resources the writer uses to get the information they use in their writing. This will give you an idea of whether they use good resources and how accurate, relevant and up-to-date their work will be.

7. How Do You Collaborate With Editors, Designers, and Other Team Members?

Ultimately, a logistics content expert will need to work within a team or collaborate with your colleagues. As such, you need to gauge their working style and match it with your brand. If they can’t work well with other people, they probably aren’t worth your time.

A logistics content expert might need to work with your team to get information for their work. They’ll likely also need to work with editors to ensure they deliver high-quality writing. Depending on the kind of materials they create, designers might need to get involved too. 

Ask the writer what their process generally entails and how well they work in teams. This will help you to understand their working style and whether it will fit in with your other team members.

Armed with all this information, you’ll be able to make the right choice when it comes to choosing a logistics content expert for your company.

How Our Team Helps with Logistics Content Writing

Goodman Lantern has a team of experienced professionals ready to help you meet your business goals. Our deep understanding of the industry, paired with expert writers, editors and strategists, helps us set your brand apart. Contact Goodman Lantern today to hire transportation and logistics writers.

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