How AI‑generated Content is Transforming Content Writing in 2025

Originally published February 8, 2023 , updated on September 15, 2025

Content has always been an integral part of marketing. Even before the internet became popular, marketing relied on writing, using copy in brochures, printed advertisements, magazine ads, and catalogs to sell products or services.

Today, the importance of content has remained the same. But how content is written has evolved, and a huge part of that evolution is generative AI tools. The best AI tools allow you to create blog posts, ad copy, email sequences, and thought-leadership articles with just a few clicks. And it’s a big change for the copywriting industry.

In this blog post, we discuss how AI-generated content is transforming content writing in 2025 and what it means for businesses.

What Is AI-Generated Content?

1. Blogs and articles
2. Social media content
3. Whitepapers and e-books
4. Web copies and landing pages
5. Thought-leadership content pieces
6. Advertisement and promotional content
7. Email marketing content and sequences

AI-generated content is content created using AI tools, such as ChatGPT, Claude, Grok, or DeepSeek. Businesses use these AI tools to create diverse types of content, such as:

What Are the Benefits of AI-Generated Content?

AI tools come with a range of benefits for business, such as increased efficiency and productivity. They can also help cut costs and can be used to optimize content for SEO. Other benefits include:

Faster Content Production at Scale

One of the biggest benefits of AI-generated content creation is how quickly AI tools can produce written copy.

For example, a blog post that might take a writer two days to research and draft can be outlined in minutes with AI. But that doesn’t necessarily mean you can use the outline or draft right away. In most cases, the AI-generated content still needs to be fleshed out before it can be used as the basis for a new article or blog.

That said, AI can help reduce your content production time from 2-3 days to a single day. Which means you can produce content faster and at scale. And that reduction in production time is significant for businesses under pressure to stay competitive and visible.

Alleviating Writer’s Block

Whether you are an experienced content writer or just starting out, writer’s block is often a challenge. You may spend hours looking for the right way to start an article or write content for a landing page, only to come up completely blank.

An added challenge when writing multiple content pieces is to make each one unique while still focusing on the most relevant content types for your business. 

AI tools help address writer’s block by providing:

1. Suggested topic ideas and unique angles to explore.
2. Alternative phrasing for complex language.
3. Solid outlines to structure your thoughts and ensure your writing is logical and readable. 
4. Sentence starters that make it easier to begin writing.

That can save hours spent looking for ideas or inspiration, with AI providing potential ideas in just a few clicks.

Affordable Content Creation 

To get the most out of content, businesses should work with a dedicated content writing team, including content writers, editors, and even strategists. But that doesn’t mean AI-generated content  has no place in the workflow. 

AI tools can play a vital part in improving the ROI of your content team investment, helping you to:

• Refine your content strategy 
• Ensure content sticks to your brand’s voice and style.
• Support editors to fine-tune your articles and pick up inconsistencies.

Those capabilities mean that the smartest businesses are using the combination of great human content teams and AI-generated content creation to improve their content strategy – and reap the ROI rewards.

Assistance in Creating Any Type of Content

Businesses typically need to produce content across a wide variety of topics, especially when their campaigns target different demographics or platforms.

That often translates into needing writers with specific expertise, like creating SEO-optimized blogs or website copy. Those skills are still valuable, but AI is making it easier for good writers to work across different content types and skillsets, meaning businesses get better value from their content team. 

Consistency Across Diverse Channels

One of the biggest challenges businesses face as they grow larger is maintaining a consistent tone and style across all of their touchpoints – from newsletters and blog posts to landing pages, social media and technical content, like whitepapers. 

AI tools are great for helping writers maintain this level of consistency, especially as they become trained on your brand’s tone and style. Which is why many brands are now turning to AI-generated content marketing.

What Are the Limitations of AI-Generated Content?

Although there are many benefits to using AI tools for content creation, they also come with some significant limitations. So, while using them should certainly form part of your content strategy, it’s important to keep in mind where AI really adds value, and where you need the human touch. 

Here’s where AI-generated content comes up short:

AI Content Is Often Generic and Surface-Level

One of the biggest problems with AI-generated content creation is that the content is often very generic and surface-level. Because AI tools are trained on existing data sets and existing writing, they’re unable to produce insightful, original content. Essentially, AI tools lack the fresh perspectives and deep research that make human writing valuable.

As AI Overviews become the new search, this becomes an even bigger problem. Google’s AI Overviews are trained to sift out unsubstantive content, meaning generic content won’t be seen in search results. So, while using AI for your writing can save money in the short term, it’s unlikely to deliver long-term ROI.

Even Great Prompts Don’t Produce Standout Content on Their Own

AI is trained to produce content based on the instructions it is given. The better the prompt, the better the output. That means that a big part of successfully writing with AI is actually about becoming a great prompt engineer. 

With that said, AI still doesn’t provide judgment, intuition, experience, and perspective. Those very human qualities are what make writing come alive for the reader, and they’re the reason businesses still need to combine human writing expertise with AI tools. 

In short, You can get a decent first draft with extensive prompting. But turning it into a standout piece still requires time and copywriting expertise. 

AI Hallucinates and Makes Factual Errors

AI systems are prone to hallucinations, often producing fluent but false statements. This is perhaps one of the biggest limitations of using AI to create content.

The reason for this is that AI tools are trained to predict potential words, but not necessarily to deliver verified facts. This is improving as the reasoning capabilities of AI agents increase, but when context is thin, AI still sometimes creates made-up facts and inferences. The result is often invented quotes, incorrect statistics, mismatched dates, and sources that don’t exist, costing your business credibility.

The Role of Human Writers in the Age of AI Content

To get the most out of AI tools, businesses must focus on how to integrate these tools with human content production workflows. AI can be leveraged for tasks like SEO, outline creation and research. It can be used to refine and improve human writing. But the goal shouldn’t be for businesses to replace human writers.

With that said, implementing AI effectively can lead to big business benefits, allowing your team to:

• Create original content at scale by combining human writers’ creativity with AI’s speed and accuracy.
• Rapidly generate initial drafts, outlines, headings, and meta tags that writers can use as a strong foundation for their content. 
• Quickly compile data and facts, cutting down on pre-draft research time.
• Handle high-volume, repetitive tasks easily, while human writers can focus on more creative aspects of writing.
• Ensure consistent messaging on email, website, blogs, ads, etc., while human writers tailor storytelling for each channel.

In summary: Businesses should use AI as a tool to improve writing workflows. But human creativity should still be prioritized, especially for ensuring your company’s content is fresh, engaging and relevant to your audience. 

Better Content for the AI Age with Goodman Lantern 

At Goodman Lantern, we specialize in creating content that outperforms the industry in terms of ranking on Google search results as well as featuring prominently in AI overviews and answers generated by AI LLMs. We track core algorithm changes on search platforms and have a unique understanding of how AI LLMs generate content and feature brands in answers. For example, in its search results, Google now prioritizes content that follows EEAT (Experience, Expertise, Authority and Trust) metrics. These metrics are incredibly challenging for AI-generated content to meet. But not for us.

Our immensely skilled writing team, with decades of experience across sectors, allows us to create organic content that has appeal to authority, credibility and positions your business as a thought leader within your industry. We also pride ourselves on creating content that is engaging for readers and also fulfils the criteria for Google to provide its users with valuable content that is not unnecessarily stuffed with keywords.    

Thanks to this combination, businesses across the globe are benefiting from content writing services and AI-generated content marketing that delivers human insights at competitive rates. Goodman Lantern can support your content strategy starting today.

Book a free consultation call and let’s discuss how we can help you improve your conversion rate and grow your business.

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