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Advantages of Writing White Papers for B2B Companies

Christian Chadwick By Christian Chadwick, COO
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Originally published July 23, 2015 , updated on September 17, 2024

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Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.

For those who missed out yesterday Goodman Lantern launched a research paper on Advantages of Writing White Papers for B2B companies. White papers have repeatedly proven to move prospects through the sales funnel and benefit businesses especially for sales within a business to business environment.
According to Ric Mccarthy at GM Digital “For us White Papers have proven to be a very effective form of business communication”.

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Christian Chadwick
Christian Chadwick COO

Originally published July 23, 2015 , updated on September 17, 2024

Tooltip
Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.

Christian Chadwick is the COO at Goodman Lantern, where he heads the operations of the agency’s content business. With over a decade of experience scaling businesses in the UK and internationally, he brings a customer-first approach to how processes and internal policies are designed. Christian focuses on building reliable delivery systems that provide high quality, consistent output, ensuring clients receive content that’s on-brief, on-time with outcomes that are measurable.

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